TechCrunch LA

NOVEMBER 5, 2021

In 2019, the company came out with its first product, Kelp Jerky, which comes in four flavors, and was a product Boyd Myers thought would be a good trial run to help people see ocean-farmed kelp in a new way. Boyd Myers explained that there are sales and repeat customers, but it was too early to discuss growth metrics.

Startup 191

Startup Los Angeles Sample Funding 191

Both Sides of the Table

JANUARY 10, 2021

Peloton lifted my mental spirits in 2019/2020 through what were two emotionally draining years in the world (fires, protests, politics, he who shall not be named, etc). So when I start a ride, even if I’m tired or don’t feel like working out or have had a tough week I can’t help but feeling better on the ride and afterwards. It was inspiring.

Coach 538

Coach Startup Guide Journal 538

Startup Professionals Musings

MAY 1, 2019

With the real data from that surge, you need to take a hard look at business model realities, cost of customer acquisition, inventory costs, and other key metrics. Document processes and metrics for economies of scale. Key metrics for scaling, such as customer loyalty, are very important after initial rollout.

Metrics 86

Metrics Startup Training Customer 86

Startup Professionals Musings

NOVEMBER 29, 2019

This will incent earlier thinking outside the box, and help you get metrics in place to track progress, or lack of it, along the way. Marty Zwilling First published on Inc.com on 11/15/2019. Smart entrepreneurs think proactively about a “ Plan B ” or obvious pivot before a crisis and they are out of money.

Entrepreneur 126

Entrepreneur Ideas Resource Examples 126

Startup Professionals Musings

JANUARY 8, 2020

In the first five years, these objectives should normally include when you intend to first become profitable, a scaling strategy and target, some short- and long-term milestones, and the key performance metrics you will use to steer and manage the business. Marty Zwilling First published on Inc.com on 12/18/2019.

Technical Advisors 125

Technical Advisors Startup News Resource 125

Both Sides of the Table

NOVEMBER 14, 2017

No prizes for guessing what some of MakeSpace’s innovations will be in 2018 and 2019. Raise too soon and likely take on more dilution, wait and get valuation up (as our metrics continue to rise) but then run to a point where you have a lower cash balance and place more risks on the business.

Startup 286

Startup Technical Review Customer Custom 286

Both Sides of the Table

FEBRUARY 20, 2019

In 2019 market conditions often are such that founders retain control of the board through the A-round, usually in a 2–1 (common to investor) ratio but sometimes it’s 3–2 (common to investor). If your metric move immediate up-and-to-the-right? I’ve outlined above why I think boards are important so I won’t repeat it here.

Startup 236

Startup Venture Capital Tips Capital 236

Startup Professionals Musings

MARCH 4, 2019

In addition to quantifying the positives of the customer lifetime value metric, they address the mistakes that I see regularly in my business advisory service relative to assessing the value of customers and value, including the following: Failing to account for current customer status and stage.

Customer 85

Customer Custom Product Metrics 85

Startup Professionals Musings

JUNE 5, 2019

The marketing metrics covers support as part of experience. If your marketing metrics and budget ignore the fact that you have call center queues thirty minutes long, or no coverage of online reviews or social media, your customer service is not keeping up with competitors. Marty Zwilling First published on Inc.com on 05/21/2019.

Customer 84

Customer Custom Company Companies 84

Startup Professionals Musings

JANUARY 23, 2019

Set target date milestones and metrics to gauge progress. Marty Zwilling First published on Inc.com on 01-09-2019. Take the initiative to join recognized new business support groups and the local chapter of relevant industry associations to meet people you can help, as well as people who can help you.

Ideas 99

Ideas Slides Writing Startup 99

Startup Professionals Musings

MAY 10, 2019

Use business metrics and tools to tune your efforts. Marty Zwilling First published on Inc.com on 04/25/2019. It definitely pays to get some help with your first step into social media, since first impressions often become lasting ones. Do your homework before you begin.

Social Media 99

Social Media Media Tool Startup 99

Startup Professionals Musings

OCTOBER 11, 2019

Define metrics to measure what you want to achieve. Marty Zwilling First published on Inc.com on 09/25/2019. Mistrustful leaders and organizations are preoccupied with keeping people from doing their worst. Empowerment means granting trust to people in increments and expanding it with results.

Mentor 98

Mentor News Summary Coach 98

TechCrunch LA

SEPTEMBER 7, 2021

Created in 2014 and acquired by Dentsu in 2019, MuteSix was recommended to TechCrunch by Rhoda Ullmann, VP Consumer at Sense, a Boston-based startup building a home energy monitor. And we’re using both our data science team and our creative team to build out and optimize on the front end around these quick metrics to get things moving.

Commerce 211

Commerce Content Marketing Startup 211

Startup Professionals Musings

MAY 29, 2019

Institute deep metrics measuring all aspects of the customer experience. Marty Zwilling First published on Inc.com on 05/15/2019. Make sure everyone knows it’s their job to maintain empathy and exceed customer expectations. Dive deep into every issue experienced by customers, and don’t delegate figuring out the root causes.

Commerce 89

Commerce Artificial Inteligence Cloud Computing Platform 89

Startup Professionals Musings

JUNE 2, 2019

That means a priority on coaching and mentoring, as well as training and tools, before focusing on results metrics. Marty Zwilling First published on CayenneConsulting on 05/09/2019. The best leader personality for larger organizations is one of providing help and resources, rather than extracting performance.

Tips 97

Tips Mentor Coach Metrics 97

Startup Professionals Musings

NOVEMBER 4, 2019

This is the point where you must manage to metrics, work on the culture of the organization, and look for partner-based growth. Marty Zwilling First published on Inc.com on 10/21/2019. Now you can see why you, as well as advisors and investors, should never judge business potential by the idea alone.

Ideas 94

Ideas Slides Technical Review Patents 94

Startup Professionals Musings

JUNE 8, 2019

For a successful launch and scalable growth, they need to establish many checkpoints, with metrics to assess their progress and alignment with the vision. Marty Zwilling First published on Inc.com on 05/23/2019. Your constituents can’t plot a journey if they aren’t sure where they are going or why.

Startup 88

Startup Demand Training Customer 88

Startup Professionals Musings

JULY 17, 2019

It starts with continually optimizing your business model, using analytics on all the data, and creating and using metrics to measure your performance and progress to date. Marty Zwilling First published on Inc.com on 07/03/2019. Seek out and capitalize on emerging opportunities.

Technical Review 87

Technical Review Customer Custom Competition 87

Startup Professionals Musings

JUNE 28, 2019

These authors present 20+ years of research, including case studies and metrics, showing how culture really makes or breaks your business. Marty Zwilling First published on Inc.com on 06/14/2019. I have found that while many of their lessons may seem obvious, others are not so intuitive.

Competition 76

Competition Coach Case Study Statistics 76

Both Sides of the Table

DECEMBER 11, 2022

And then in the late 90’s money crept in, swept in to town by public markets, instant wealth and an absurd sky-rocketing of valuations based on no reasonable metrics. In a world when LPs benchmark VC performance on a 3-year time horizon from deploying one’s fund (is your 2019 fund in the top quartile!!??) billion fund.

Venture Capital 466

Venture Capital Startup Marketing Pricing 466

Startup Professionals Musings

DECEMBER 13, 2019

Some chaos is normal in every new business, but many wait far too long before they install metrics based on “best practices,” and fail to attack obvious bottlenecks with a vengeance. Yet I still see expense budgets based on traditional channels, with no strict metrics on cost of customer acquisition by channel, or lifetime customer value.

Outsource Development 122

Outsource Development Outsource Metrics Technical Review 122

Startup Professionals Musings

DECEMBER 27, 2019

Incorporate AI-powered data and metrics systems. Marty Zwilling First published on Inc.com on 12/12/2019. In their recruiting process, they actually have a key insider designated as a “bar raiser” involved in ever interview, to make sure that the bar is never lowered due to any bias or pressing business urgency.

Marketing 123

Marketing Technical Review Customer Custom 123

Startup Professionals Musings

APRIL 1, 2019

Help your owner get beyond the misleading metrics of employee overtime and salary increases. Marty Zwilling First published on Inc.com on 03/18/2019. Quantify your results in terms of cost per transaction, higher customer satisfaction, lower prices, and profit per employee, rather than number of transactions or hours worked.

Technical Advisors 75

Technical Advisors Startup Satisfaction Customer 75

Startup Professionals Musings

JULY 22, 2019

Implement marketing metrics based on inbound data. Marty Zwilling First published on Inc.com on 07/08/2019. Pursue collaborations with local and national organizations and businesses who are good at inbound marketing, to pull in their customers and followers.

Marketing 94

Marketing Social Media Technical Review Customer 94