Startup Professionals Musings

JULY 24, 2020

According to studies , the alternative of acquiring new customers still costs you five to seven times more than retaining existing ones. But customers today are fickle, instantly aware of every new alternative, due to the Internet and social media, and not afraid to change.

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Startup Professionals Musings

JANUARY 6, 2021

Every new business I know dreams of building momentum in their business, where growth continues to increase, customers become your best advocates, and employee motivation is high. Unfortunately, with limited resources, this isn’t possible, and it frustrates customers and the team. Focus first on finding more of the right customers.

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Startup Professionals Musings

MAY 15, 2020

What I want to hear is an innovative marketing and growth strategy that will set you apart in the minds of investors, as well as customers. Today’s customer is especially attracted to companies like TOMS , who donates a pair of shoes for every pair they sell, or Patagonia, with its support for grassroots environmental groups.

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Marketing Startup Examples Customer 170

Startup Professionals Musings

APRIL 20, 2020

Most small businesses I advise still rely on traditional advertising models, assuming they can create enough media “noise” to get customers attention and sway them. You don’t realize that person-to-person noise now dominates all channels through social media, effectively hiding business marketing messages.

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Marketing Technical Advisors Social Media Media 130

TechCrunch LA

MARCH 11, 2020

“In a world where gaming studios have long used third-party engines to power their front-end development, it makes no sense for the same studios to spend millions of dollars to build their own custom back-end,” said Kevin Zhang, partner at Upfront Ventures and board member at Pragma, in a statement.

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TechCrunch LA

AUGUST 11, 2021

So, in February 2020, with little to no funding left, the company completely pivoted to its current link-in-bio business. Meanwhile, Beacons takes 9% of sales from its free version , and 5% from its $10 per month version, which offers more customization, integrations and analytics. Image Credits: Snipfeed.

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Startup Professionals Musings

DECEMBER 30, 2020

With information overload due to the Internet, you need to find your customers, rather than assume they will find you. That first burst of customers via word-of-mouth or a viral video won’t sustain your growth. Start with a range of platforms, including social media, advertising, and a great website.

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Startup Professionals Musings

NOVEMBER 18, 2020

Here are some key principles to consider in every case: Solve a significant problem for customers with money. Every sustainable business model has to attract paying customers and revenue, as well as provide something with significant economic or emotional value. Marty Zwilling First published on Inc.com on 11/04/2020.

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Startup Professionals Musings

JANUARY 2, 2021

I often think of the scope of this example in my role as mentor to a struggling entrepreneur who is quick to blame his problems on employee mistakes, or even changing customer expectations. You are in the best position to take the initiative to address growth, emerging technologies, and changing customer needs.

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Training Examples Startup Social Media 173

Startup Professionals Musings

APRIL 4, 2020

For example, I often hear proposals for new online social media or collaboration platforms, maybe more specifically tuned to inventors or artists, or easier to use, and populated by experts, to compete against Slack or Facebook. Investors are looking for breakthrough solutions to fund. Be forever curious and optimistic.

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Startup Professionals Musings

MARCH 23, 2020

While selling is still key with customers, networking with peers and investors today is still about building relationships , listening to the needs of someone else, and suggesting a win-win opportunity. Follow-up with a connection via social media or a meeting. Marty Zwilling First published on Inc.com on 03/09/2020.

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Startup Professionals Musings

FEBRUARY 21, 2020

Many of the entrepreneurs I advise or invest with spend considerable time on the Internet, keeping up with technology, customers, and competitors, but very few feel the need for an early personal presence. Anticipate and establish supporting social media accounts. Marty Zwilling First published on Inc.com on 02/06/2020.

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Startup Professionals Musings

JANUARY 31, 2020

Here are some of the key entrepreneur characteristics most often overlooked by inventors: Driven by customer-centric view of needs, rather than technology. Understanding what drives customers to buy, in different market segments and cultures, is usually just as challenging as creating and combining technology to deliver function.

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Startup Professionals Musings

JANUARY 17, 2020

If you can brand yourself as someone to remember, and someone who can deliver, I assure you that you will have no trouble finding investors, as well as customers. So how do you develop that reputation such that everyone believes in you, and customers jump to try your solution first? Show total respect for all customers and investors.

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Entrepreneur Examples Blogging Customer 129

TechCrunch LA

AUGUST 30, 2022

“Creators will be selling their own avatar fashion, and the ones that they’ve customized over the past couple of months. Genies has made forays into fashion before — the startup partnered with Gucci back in 2020 to give the retailer’s customers access to try on new virtual designs and to buy curated digital goods.

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Startup Professionals Musings

MAY 6, 2020

Others pivoted quickly based on customer need changes, rather than just spending more money on advertising and charging ahead. Your new car is a pleasure to drive, online shopping takes out the pain, and social media makes connection to old friends fun. Marty Zwilling First published on Inc.com on 04/22/2020.

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Startup Professionals Musings

JUNE 26, 2020

A business plan is the outward facing definition of the business you hope to drive with your hardware solution, with a hardware overview in the intro to highlight customer value and competitiveness. Use non-fuzzy terms to quantify customer value. Provide specifics on the customer business model. Budget time and dollars for each.

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Product Summary Startup Examples 169

Startup Professionals Musings

MARCH 2, 2020

In addition, creating a business requires leading and interacting with other people, including partners, investors, and customers. Aspiring entrepreneurs are often impatient in rolling out the business, assuming the hard work was finalizing the idea, and that if you build it, customers will come.

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Ideas Writing Examples Outsource 126

Startup Professionals Musings

NOVEMBER 6, 2020

Here are some of the key indications that you might be a good match for a lifestyle business, for you to compare and consider against your own objectives and strengths: Enjoy interacting with customers and products every day. If your passion is customers, you definitely will be happier as a lifestyle entrepreneur.

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Statistics Equity Satisfaction Entrepreneur 124

Tech.Co

SEPTEMBER 6, 2024

The successful business will win $15,000 of cash – no strings attached – alongside access to services worth $34,000+ including 20 hours of in-kind business services from Enthuse Marketing, access to Hummingbirds’ user-generated content platform, and a social media package from SeeFood Media.

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Startup Professionals Musings

AUGUST 7, 2020

In the short term you need customers to find you at any price, and in the longer term you need revenue, profit, and return loyalty. Even a million users on your social media site won’t pay the bills until you sell some advertising or a premium service. Marty Zwilling First published on Inc.com on 07/23/2020.

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Startup Professionals Musings

APRIL 27, 2020

For example, you may feel you are saving money by doing all your own administrative work and monitoring social media feedback. Yet if that leaves you with no documented business plan or unclear strategy, most investors and even customers will walk away. Marty Zwilling First published on Inc.com on 04/13/2020.

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Startup Professionals Musings

MAY 4, 2020

For example, I used to regularly hear pitches for the next great social media site, usually focused on a special interest or niche , such as photography, cooking, healthy living, or a thousand others. As you move from development to rollout, a team effort is required, including marketing, sales, funding, and customers.

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TechCrunch LA

JUNE 3, 2022

She stepped down from that company in 2020. It’s more of a mockery,” said Isa Watson , founder and CEO of social media app Squad. Glossier’s management has faced well-deserved scrutiny for failing to support members of its retail staff, leaving them to endure racist treatment from customers. It’s not a compliment.

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Both Sides of the Table

APRIL 18, 2019

An Insider’s Perspective “Bird Zero” that are custom designed by the company There is a story arc of the electric scooter market that took the world by storm in 2018, was second-guessed late in the year and has quietly re-emerged as a powerful force of growth where few really appreciate the speed and scale of what has happened.

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socalTECH

MARCH 13, 2020

Dmitri Leonov: We built a distribution business for equipment for the spa industry, and have had 10,000 client over that time, but in the last few years, we've really focused on talking to spa customers about their needs in the market. Essentially, the customer wants natural and organic ingredients. Our average retention is 70 percent.

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Template Beverly Hills Startup SEM 124

Both Sides of the Table

DECEMBER 5, 2010

If you were a newly minted, venture-backed consumer Internet company you had to have a deal with AOL to reach your customers. I’ve written extensively on the topic , but in a nutshell it is: an RSS reader, a chat room, instant messaging, a marketing channel, a customer service department and increasingly a data mine.

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Tech Zulu Event

JANUARY 28, 2016

For example, if a company website generates extensive visitor traffic at a particular point in time, the enterprise may continue to serve customers without obvious interruptions in service because its cloud-based server architecture permits the distribution of visiting traffic among servers in different locations. Greater Niche Functionality.

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Software Social Media Platform Mobile 40

Tech Zulu Event

DECEMBER 2, 2013

As a result, they can customize tech solutions to different automakers and service providers (including car major rental companies) and deliver car connective solutions that include media & entertainment to information feedback and diagnostics. Medford sees the next few decades as an iterative process.

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socalTECH

OCTOBER 3, 2019

We caught up with Soylent VP of Marketing, Andrew Thomas , to hear how the company finally decided to embrace the nameand the frequent trolling on social mediato instead emphasize the sustainable aspects of its products, as well as the new product line, with Plants, Not People. That said, it does come with a challenge.

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Startup Professionals Musings

FEBRUARY 18, 2016

This is a whole new world for small businesses seeking enterprise application opportunities, as well social media trend challenges. The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions.

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Startup Professionals Musings

JANUARY 13, 2021

There is no substitute for talking to customers, analyzing your competition, and honing your solution to meet a target market segment. You already have a large and loyal customer base. Some customers are so loyal that they will follow you anywhere. Marty Zwilling First published on Inc.com on 12/30/2020.

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