Startup Professionals Musings

SEPTEMBER 22, 2022

Great marketing is required to generate revenue and grow every business, especially new businesses which have no brand recognition nor loyal customer base. Yet, as a business consultant, I still find many of you business leaders relying primarily on your technology, word-of-mouth , or location to attract necessary customers.

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Startup Professionals Musings

OCTOBER 21, 2022

According to Tim Cook at Apple, there are over 34 million registered developers in 2022. The ideal business model is to establish a direct-to-consumer service that enables you to bill the customer directly. Just getting an app accepted into the Store won’t get it found and downloaded by your targeted customers.

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Startup Professionals Musings

APRIL 16, 2022

by Donna Cutting, who is a globally-recognized guru on employee culture and optimizing customer service. In my experience, a healthy team is a prerequisite for a thriving business, innovation to meet market needs, and high customer loyalty. The recent pandemic and remote team members have made the focus on social even more critical.

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Startup Professionals Musings

MARCH 19, 2022

Yet the value of real relationships, as with consumer customers, has become critical to your business services growth and success. In my experience, the good news is that everyone is becoming more and more comfortable with relationships via the new media and technology. Marty Zwilling First published on Inc.com on 3/4/2022.

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Startup Professionals Musings

AUGUST 17, 2022

Make rational and positive contributions on social media. Use social media to show a positive presence, communicate with people in similar positions, and build relationships with people who can help you. Marty Zwilling First published on Inc.com on 8/2/2022. Recognize the need to appeal to a diverse audience.

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Startup Professionals Musings

MAY 16, 2022

It does mean owning up to mistakes, pivoting, and really listening to customers, advisors, and industry experts. Keep your focus on customers, who are never perfect, and build productive relationships. In these days of full communication through the Internet and social media, you can’t hide.

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Startup Professionals Musings

APRIL 29, 2022

In my experience, there will always be growth challenges that you can’t predict, including new technologies, economic downturns, and political changes, but I’m talking here about changes in the market that every good business leader should anticipate, including the following: Your targeted customer segment has a limit.

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Startup Professionals Musings

MARCH 12, 2022

With today’s worldwide Internet and social media, your brand impact is not set by what you say, but by numbers of followers, influencers, and satisfied customers. Just be aware that building your customer base first requires deep pockets, or many investors. Marty Zwilling First published on Inc.com on 2/25/2022.

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Startup Professionals Musings

DECEMBER 3, 2022

Since the start of the digital revolution several years ago, when the Internet and social media gave everyone instant access to you as well as your business, I have recommended personal branding as a basis for survival and thriving in this new world. Use the same mindset with new team members and customers.

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Startup Professionals Musings

SEPTEMBER 16, 2023

They helped create over 5 million new businesses in 2022, a forty percent increase over the previous year. Building a minimum viable product, with customer validation. Establishing your brand with interactive social media. The cost of social media done well is low.

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Startup Professionals Musings

JUNE 1, 2022

Winning business owners really listen and act on feedback from customers and advisors. Technology, competitors, and customers are changing every day, so the “ tried and trusted ” ways you do things need to be reviewed and updated regularly. Don’t be totally driven by a key customer. Listening to customers also helps.

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Startup Professionals Musings

SEPTEMBER 29, 2022

Every business leader I know is overloaded with data these days, with a wealth of new business tools, social media channels, and countless emails and text messages. For example, just think of the data generated and captured for every online customer purchase transaction on the Internet.

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Startup Professionals Musings

NOVEMBER 5, 2022

In this age of millennials and social media, individual workers are more driven by the greater good, work-life balance, and peer culture, than by organizational pressures. They are more sensitive to customer needs and see peer collaboration as the most effective decision process.

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Startup Professionals Musings

FEBRUARY 2, 2022

Every brand, like Ferrari , needs listening empathy to understand who their customer is on a human level and what drives their behaviors. They need to put passion into a product they know resonates with the feeling, as well as content, a customer wants to experience. Marty Zwilling First published on Inc.com on 1/19/2022.

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Startup Professionals Musings

AUGUST 26, 2022

Assess your connections, both social media and financial. If you have no followers on social media, or connections to influencers, or business advisors, you will be unlikely to get support for a new business plan. Every successful business requires a focus on providing solutions, business management, and customer service.

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Startup Professionals Musings

APRIL 20, 2022

Be sure to encompass all your constituents, especially including customers. Whole Foods , for example, has built their business with a commitment to natural and organic foods, and have a culture of loyal employees and customers, resulting in 500 stores worldwide. Commit to delivering a positive customer experience.

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Startup Professionals Musings

MARCH 23, 2022

Even in today’s remote environments, you can use video sessions, social media, and email to keep up with team efforts informally and share updates, both positive and negative. This created a connection with both his team and customers. You really need their insights and customer interaction feedback.

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TechCrunch LA

JUNE 3, 2022

— Sophia Amoruso (@sophiaamoruso) June 1, 2022. It’s more of a mockery,” said Isa Watson , founder and CEO of social media app Squad. Glossier’s management has faced well-deserved scrutiny for failing to support members of its retail staff, leaving them to endure racist treatment from customers.

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Startup Professionals Musings

MAY 20, 2022

You need to build it every day by networking to add connections, using social media to build followers, industry event participation, and gathering customer anecdotes to show your presence and understanding of the relevant domain. Marty Zwilling First published on Inc.com on 5/6/2022. Confidence adds leverage.

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Startup Professionals Musings

DECEMBER 30, 2022

As a potential investor, I always think of the high rate of failure of disruptive technologies, due to the longer learning curve of customers, infrastructure change consistently required, and higher marketing costs. Before you act, shut up and listen to employees, customers, and futurists.

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Startup Professionals Musings

MARCH 30, 2022

Leaders with this “be bold” mindset are willing and able to take radically unique direction-setting actions in the face of today’s pace of change and customer demands. Marty Zwilling First published on Inc.com on 3/16/2022.

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Startup Professionals Musings

JANUARY 6, 2023

For example, a while back a passionate entrepreneur approached me with an innovative solution for reducing world hunger, but hadn’t focused on the fact that hungry people often don’t have any money, and governments are not easy customers. Find market evidence of customers with means who are willing to pay for a solution.

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Startup Professionals Musings

NOVEMBER 17, 2021

This is a whole new world for small businesses seeking enterprise application opportunities, as well social media trend challenges. The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions.

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Startup Professionals Musings

FEBRUARY 6, 2019

This is a whole new world for small businesses seeking enterprise application opportunities, as well social media trend challenges. The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions.

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Tech.Co

JANUARY 1, 2025

Despite only being launched in December 2023, the startup has already been profiled by Rolling Stone and Bloomberg and has grown its social media following by 200% throughout the first half of the year. Source: Amae Health Despite only opening in 2022, 2024 has been a huge year for Amae Health.

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