Startup Professionals Musings

MAY 18, 2022

Unfortunately, in this new age of rapid market change and harder-to-satisfy customers, you can’t assume that what worked yesterday will work tomorrow. As an angel investor, I expected startups to have a passion for their solution, but also to have done the market research and customer validation to size the real opportunity.

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TechCrunch LA

DECEMBER 31, 2022

What type of market, if any, is the right one? Paris has been an important market for the e-scooter industry at large, but the city has chafed against the vehicles, citing safety incidents , some of which were fatal. kilometers in July 2022 and 2.53 Paris: To ban or not to ban? Photo by THOMAS COEX/AFP via Getty Images).

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TechCrunch LA

SEPTEMBER 13, 2021

But today a startup that’s tackling a different aspect of the market — addressing the supply chain that subsequently turns the wheels of the bigger food distribution machine — is announcing a big round of funding as it continues to grow. The funding is coming from a wide mix of investors.

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Startup Professionals Musings

NOVEMBER 8, 2017

This approach, popularly known as “ glocalization ,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate. Remember when the Chevy Nova required a rename, once Chevrolet realized that Nova meant "no go" in the Spanish market (not a great name for a car).

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Startup Professionals Musings

NOVEMBER 30, 2022

They rarely highlight their marketing and relationship skills , even though, in my experience, these are more often the key to success in business than product skills. In addition to listening, they spent much of their time communicating their vision and marketing themselves to everyone they encountered.

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Startup Professionals Musings

MARCH 25, 2022

Even though many of these may seem intuitively obvious to most of you, I continue to see them overlooked by many, so I offer them for your consideration in staying a step ahead of the market and your competitors: Close the deal and cash the check before you spend it. Marty Zwilling First published on Inc.com on 3/11/2022.

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Startup Professionals Musings

NOVEMBER 7, 2022

After many years in business, working in large companies as well as startups, I’m no longer surprised at why mature and successful companies struggle with introducing innovative new ventures as the market and environment changes. The time to start is now, with all the volatility and change in the market, and customers looking for answers.

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Tech.Co

DECEMBER 28, 2022

Only companies with cutting-edge concepts and crystal-clear market strategies stand a chance of surviving through their first year, let alone making a profit. We've scoured the startup scene to find out which budding businesses have made big waves in 2022 — and whose growth is showing no signs of slowing down. Source: wander.com.

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Startup Professionals Musings

AUGUST 10, 2022

Thus, in my mentoring of potential technical entrepreneurs who have a real passion for their technology, I often recommend that they find a co-founder who can manage the marketing and execution elements of the new venture. If tracking the market and reality checking are not your thing, you may need a partner who can fill that gap.

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Startup Professionals Musings

JANUARY 6, 2023

Find market evidence of customers with means who are willing to pay for a solution. Even adding money won’t do it – you need to create a committed and engaged team and partners for marketing and sales, as well as production and distribution. Choose a business model that will win in the market. Pay attention to the market.

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Startup Professionals Musings

OCTOBER 21, 2022

According to Tim Cook at Apple, there are over 34 million registered developers in 2022. If you want to drive up the demand for your core product, one smart tactic is to drive down the price of all complementary products. Above all, don’t forget to develop a comprehensive marketing and promotion strategy.

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Startup Professionals Musings

MARCH 30, 2022

Leaders with this “be bold” mindset are willing and able to take radically unique direction-setting actions in the face of today’s pace of change and customer demands. Today even small businesses need complex organizations that work together in alignment, remote and online, including marketing, sales, delivery, and support.

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Startup Professionals Musings

AUGUST 26, 2022

I recommend that you look for new or emerging opportunities in new markets. Successful businesses are built around solutions that work, have a market, and are scalable. Many of the business plans I see are built around a dream, with idealistic costs, margins, and customer demand.

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Startup Professionals Musings

FEBRUARY 9, 2022

In other words, how do you recognize the challenges that really need your leadership , versus the less critical demands that seem to always bubble to the top? Positive team collaboration is a culture that you must foster to increase productivity and the ability to change with the market.

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Startup Professionals Musings

JUNE 24, 2022

You need leaders who focus on delivering value to the market and dealing with competitors, addressing customer and competitive needs now and in the long-term. It’s no secret today that customers are more demanding than ever. Marty Zwilling First published on Inc.com on 6/10/2022.

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Startup Professionals Musings

APRIL 18, 2015

This approach, popularly known as glocalization , means you have to design and deliver global solutions that have total relevance to every local market in which you operate. Remember when the Chevy Nova required a rename, once Chevrolet realized that Nova meant "no go" in the Spanish market (not a great name for a car).

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Startup Professionals Musings

APRIL 6, 2022

You need to realize that the business role, including financials, marketing, personnel, and team building, only grows over time and your creative role is reduced. Even a successful bigger business will bring additional responsibilities, new competition, and more demands on your time. You don’t want the big business challenges.

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