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Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch LA

Warby Parker filing to IPO last week was one more sign that direct-to-consumer (DTC) is an extremely powerful e-commerce trend. At the time, it was doing Facebook media buying for e-commerce companies. What we’ve grown into is a one-stop shop for DTC e-commerce companies: We manage all the channels that a DTC brand needs.

Commerce 211
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Advantage Solutions Buys Quantum Networks

socalTECH

Irvine-based Advantage Solutions , which provides technology-enabled sales and marketing services to manufacturers and retailers, has acquired Quantum Networks , a New York City-based e-commerce retailer and agency. Financial terms of the acquisition were not announced.

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6 Growth Challenges That Every Good Startup Will Face

Startup Professionals Musings

I’m talking about the kind of change that moved Apple from personal computers to music distribution to consumer electronics, and Amazon from books to e-Commerce to cloud computing services. Thus even if unit sales keep increasing, revenues can lag due to the need for lower prices as the mainstream market takes over.

Startup 106
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6 Reasons Your Hockey Stick Growth Curve Can Go Flat

Startup Professionals Musings

I’m talking about the kind of change that moved Apple from personal computers to music distribution to consumer electronics, and Amazon from books to e-Commerce to cloud computing services. Thus even if unit sales keep increasing, revenues can lag due to the need for lower prices as the mainstream market takes over.

Pricing 123
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Valueclick Sells AdVault, Inkjet Ops

socalTECH

Westlake Village-based online advertising firm ValueClick disclosed today in a regulatory filing with the SEC that it has divested its AdVault software suite, and sold its inkjet e-commerce business. The firm also said it sold its inkject e-commerce business to an undisclosed buyer. READ MORE>>

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Internet Brands Traffic Up, Revenues Flat

socalTECH

However, the traffic did not appear to benefit the firm's sales, as revenues came in a $23.2M, compared with $25.3M in automotive e-commerce revenues, one of the firm's major segments. The bright spot in the firm's result were advertising revenue, which the firm said were up $1.2M for the similar period last year. READ MORE>>.

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How YP.com Is Growing A Giant Tech Team In Glendale

socalTECH

I''ve grown from driving part of the technology within the company, to driving all of the product development side, and also picking up product management and business development, around traffic acquisition and third party products. Google has to go through channels like us just to get to an advertiser. How big is YP.com? READ MORE>>.