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CPC Marketing Firm Bardon Advisors Acquired

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Los Angeles-based Bardon Advisors , a cost-per-click (CPC) search and affiliate marketing firm, has been acquired by New York-based MediaTrust. Financial terms of the acquisition were not disclosed. Tags: bardon advisors mediatrust merger acquisition cpcp advertising ecommerce.

CPC 165
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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. And it turns out that we click a lot.

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Hydra Acquired By Adknowledge

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Los Angeles-based Internet advertising firm Hydra , which operates a cost-per-acquisition affiliate advertising network, has been acquired by Adknowledge , Adknowledge said this morning. Financial terms of the acquisition were not disclosed. Adknowledge is based in Kansas City. READ MORE>>.

CPC 178
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CPC Strategy Acquired By Elite SEM

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San Diego-based e-commerce agency CPC Strategy has been acquired by digital marketing agency Elite SEM , according to private equity backer Mountaingate Capital. Financial details of the acquisition were not announced. The acquisition is the third for Elite SEM since Mountaingate Capital acquired the comapny in 2017.

CPC 100
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Nami Media Acquired By TV Broadcaster

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Los Angeles-based Nami Media , a provider of online advertising technology, has been acquired by Providence, Rhode Island-based LIN TV Corp. , Financial terms of the investment and acquisition were not disclosed. a publicly traded operator of 32 broadcast television systems. Nami Media is headed by Alex B.

Media 168
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CampaignEQ's William Belk On Ads, Algorithms, and Attribution

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William Belk and Dirk McGregor were both early employees at Beachmint, who saw how difficult it was to track the lifetime value and marketing attribution of their advertising spend. To figure that out, they started building tools to help them sort out Beachmint''s advertising efforts. What''s the story behind CampaignEQ?

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How Mobile Is Changing Oversee's Business, With Debra Domeyer

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We're doing targeted advertising, including ads hypertargeted based on geolocation, and also doing local search on specific devices. With app marketing, instead of an advertisement, we're showing and application ad to mobile users. The third area I'd stree, is the consumer area, especially in the vertical marketing division.

Mobile 224