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Your board should protect you!

Berkonomics

They can elect directors for their class of stock, approve mergers and acquisitions; approve increases or changes to the capital structure of the company and other more minor actions. Sometimes, there will be a conflict of interest between the people representing the various shareholder classes on a board.

Class 282
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Why should you explain WHY?

Berkonomics

In my early journalism classes, I was taught the five “W’s” of good news stories, and that most should be in the first paragraph at that. What about hiding the “why” from employees or investors? Remember the five “W’s?”. Who, what, when, where and why are the five, with sometimes a “how” thrown in for those followers of the macabre.

Journal 156
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Four ways to create marketing excellence

Berkonomics

More we are taught in marketing classes. Use all the techniques you learn in marketing classes to drive demand. Existing customers have low acquisition costs, addressing the “D” in the equation. This is considered to be the producer-oriented model. Then there is the four C’s, the consumer-oriented marketing model (2).

Marketing 156
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Bio Roundup: SeaGen Scores, Dyne’s Debut, Microbiome Moves & More

Xconomy

Gilead Sciences CEO Daniel O’Day has spoken openly about acquisitions as a way to build up the company’s drug pipeline. The $21 billion Immunomedics acquisition brings to Gilead a cancer drug that many analysts project will become a blockbuster seller. This drug class has seen a lift in recent years. The FDA has approved.

Class 67
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Be careful about equity and options!

Berkonomics

Some rules about stock options and phantom stock: [Email readers, continue here…] The real insight here is that stock options or phantom stock are the tools of early-stage businesses used to attract great talent when there is not enough cash to pay market rates. How about multiple classes of stock?

Equity 156
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Here’s a rule for companies with outstanding loans

Berkonomics

But hang in there as I explain a bit about accounting classification of assets and liabilities. Differences between types of assets and liabilities. First, let’s be sure we know what is short in term and what is long in term.

Company 226
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A riddle: Why explain why?

Berkonomics

In my early journalism classes, I was taught the five “W’s” of good news stories, and that most should be in the first paragraph at that. We chose to tell the employees, with the obvious risk that some would be scared into looking for another job right in the middle of the acquisition process. When in doubt, don’t be shy.

Journal 136