Startup Professionals Musings

FEBRUARY 3, 2020

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” This is a key moment where your customer acquisition costs go way down, and your profits go way up.

Customer

socalTECH

AUGUST 8, 2016

Mike Mothner: The business today, is we are a digital agency focused on customer acquisition and growth for businesses of all types. If it's a digital channel, and there are customers to connect with, we are looking to help those companies grow. We also have an office now in Houston as well as a result of the acquisition.

Acquisition

Startup Professionals Musings

AUGUST 24, 2022

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). It encompasses your marketing strategy used to attract, engage, and retain customers by creating and sharing relevant articles, videos, podcasts, and other media.

Customer

Both Sides of the Table

JANUARY 19, 2015

Almost every online business I know (eCommerce, online software, mobile games) invests heavily in “customer acquisition” This includes investments often not properly measured (SEO, PR, Social) as well as costs that people measure more precisely (advertising, SEM, FB CPA/CPI ads). Take for example, an eCommerce company.

SEM

Startup Professionals Musings

DECEMBER 22, 2021

As I talk to many of you in my role as business advisor, I still often hear the concern for maximum return to the business and stakeholders, more than a passion for sustainably enriching the lives of your customers and team. This applies to your own team, as well as customers. Make every customer experience memorable.

Customer

socalTECH

JUNE 12, 2013

Is that mobile cost-per-click, CPA ad, Facebook campaign, or Pinterest page actually translating into a customer? A new, Santa Monica startup, CampaignEQ , is hoping to help marketers better attribute increases in mobile customers and traffic to their marketing campaigns, with a new product. READ MORE>>.

Mobile

TechCrunch LA

JANUARY 30, 2019

Shell, which is making the acquisition through its Shell New Energies US subsidiary, snatched the company from Energy Impact Partners, a cleantech-focused investment firm. “As

Acquisition

TechEmpower

JULY 31, 2023

How does it meet customers’ needs? One way to approach that last question is to use this simple model: Customer Acquisition Cost (CAC) How will your business reach prospects? Customer Lifetime Value (CLV) How much money will your business generate from each converted customer? What does the business do?

Metrics

L.A. Business Journal

MARCH 15, 2021

which generates customer acquisition leads for insurance carriers through a digital platform, is far from a typical tech startup. MediaAlpha Inc.,

Platform

socalTECH

JANUARY 6, 2020

San Jose-based PayPal Holdings said this morning that it has completed its $4 billion cash acquisition of Los Angeles-based Honey , the developer of a browser plug-in that helps consumers find the best coupons for purchases when they are shopping online.

Acquisition

Both Sides of the Table

OCTOBER 25, 2014

Enterprise Sales – The very first thing a potential customer does when you email or call to set up a meeting is Google you. So does the enemy who is fighting for the customer to choose another vendor. Customer Acquisition - I left customer acquisition for last intentionally. Ironic, of course.

Press

Both Sides of the Table

JULY 1, 2015

“the ecommerce company gained fauxmentum by raising artificially high amounts of venture capital and spent lavishly on customer acquisition despite long payback periods and questionable LTV” __. In the ecommerce arena I see some great companies spending heavily on customer acquisition. __. faux·men·tum.

Startup

Both Sides of the Table

APRIL 12, 2015

We never built our product on one partner’s data platform but on many (20 primary data sources plus 100+ smaller ones) and Twitter’s move doesn’t “shut down DataSift” it simply takes 1,000+ customers who consume Twitter data through DataSift and makes their life more difficult. Just how much?

Platform

socalTECH

DECEMBER 4, 2013

The sale came as Docstoc had sharpened its focus on premium content for small businesses, rolling out a wide range of services specifically aimed at those customers--the same kinds of customers that are served by Intuit. documents business acquisition merger intuit docstoc' READ MORE>>.

Rustic Canyon

socalTECH

JANUARY 6, 2021

Los Angeles-based LinQuest, a provider of space systems and related technology for the defense and intelligence market, said it has completed its acquisition of TMC Design Corporation, a provider of engineering, development, and integration company with expertise in electromagnetics, digital signal processing, and radio frequency communications.

Design

socalTECH

FEBRUARY 23, 2021

Simi Valley-based Aerovironment said yesterday that it has completed the $405M acquisition of Arcturus UAV, a designer and manufacturer of high performance, unmanned aircraft systems (UAS). The deal had originally been announced on January 13th.

Arcturus

Both Sides of the Table

MAY 4, 2015

It wins through better distribution, logistics, inventory management, warehousing, customer support, merchandising, cross-selling and ultimately on price & scale. Most customers won’t drive more than a few miles to a self storage unit making the incumbents essentially local retail businesses. The value prop is pretty clear.

Ideas

socalTECH

JULY 28, 2021

Financial details of the acquisition were not announced. According to Shell, the acquisition will help it in offering up renewable and low-carbon energy, particularly in the business-to-consumer power market. Inspire offers up renewable energy subscriptions to customers.

Capital

Both Sides of the Table

SEPTEMBER 15, 2013

Building direct customer relationships with viewers (who want to tune into your channels). Your goal at Walmart ought to be to build customer awareness and ultimately persuade a sub-segment of the Walmart shopper to come buy your candy bars at specialty shops or at your companies website directly, where you’ll make much better margin.

Networking

TechCrunch LA

FEBRUARY 23, 2021

Archer Aviation’s announcement comes two weeks since it landed United Airlines as a customer and an investor in its bid to become a publicly traded company via a merger with a special purpose acquisition company. an increasingly common financial path that allows the startup to eschew the once traditional IPO process.

Los Angeles

socalTECH

DECEMBER 4, 2013

DreamHost, which is led by Simon Anderson, said the funds will go towards accelerating customer growth worldwide. acquisition merger funding debt capital venture colocation hosting dreamhost' The company was advised by DH Capital in the funding. The company said the financing closed November 27th. READ MORE>>.

Cloud Computing

SoCal CTO

JANUARY 5, 2011

- SoCal CTO , January 13, 2010 5 Lessons from 150 startup pitches - A Smart Bear: Startups and Marketing for Geeks , July 11, 2010 9 Reasons Why Many Smart People Go Nowhere - Life Beyond Code , March 29, 2010 No Accounting For Startups - Steve Blank , February 22, 2010 Startup Advice In Exactly Three Words - #StartupTriplets - OnStartups , January (..)

Startup

TechCrunch LA

SEPTEMBER 10, 2020

LA saw its first big enterprise exit in recent memory with the recent acquisition of Signal Sciences for $775 million, and less than a month later a hometown startup, Britive has raised $5.4 The company already has over a dozen customers using its technology after launching merely two years ago.

Los Angeles

Both Sides of the Table

FEBRUARY 7, 2013

RedBeacon went on to sell to HomeDepot in what was considered a very successful acquisition on all sides. But Ethan had left by the time of the acquisition. The goal is not only to help local service-based merchants find new business but also to help them be more efficient in booking existing customers which should help with loyalty.

CTO Coach

Berkonomics

DECEMBER 22, 2016

One of my company CEO’s recently described his rule for acquisition success, and it resonated with me as a great goal for planning during acquisition exercises. This CEO states that he has made it work twice when acquiring companies, and that is enough for him to make it his rule for all future acquisitions.

Acquisition

Tech.Co

FEBRUARY 19, 2021

Many have seen the acquisition as an attempt to fight back against Shopify's rampant growth during the coronavirus pandemic. The Amazon/Selz Acquisition. Nothing is changing for our customers at this time, and we’ll be in touch with customers as and when we have further updates. Test Score. . App required. ?. See Deals*.

News

SoCal CTO

FEBRUARY 13, 2013

The second bullet, getting feedback from customers is most often not valid either. Even with these, you will have paper-tested your MVP, but the reality is that customers will not be able to assess the value to them until they actually use it. The real reason to build an MVP is to do early tests of key Startup Metrics for the business.

Technical Review

Both Sides of the Table

NOVEMBER 14, 2017

There is nothing more pure than building a product, putting it out in the world and seeing paying customers using your product and in some cases loving it. As companies get this initial customer feedback on their product they start to have to ask harder questions about unit economics: How much does it cost us to acquire a new customer?

Startup

Berkonomics

JUNE 25, 2020

But businesses that expose their story to tens of millions of potential customers through the Internet need additional tools. CHURN (% customer cancelling each month). This is calculated by dividing the number of cancellations by the total number of customers before cancellations and multiplying by 100. The lower, the better.

Acquisition

Both Sides of the Table

JANUARY 11, 2014

I tell people that they need to blog about their industry to drive customers and not blog to their egos to drive their peer group to their blogs. If you are early in a platform (Zynga to Facebook, AngryBirds to iOS, Maker Studios to YouTube) you catch a major marketing wave where acquiring customers and growing revenue is exponential.

Technical Review

TechCrunch LA

OCTOBER 5, 2020

GrubMarket has built itself as a profitable but quiet giant that underpins the fuel that helps companies in all of these categories by becoming one of the critical companies building bridges between food producers and those that interact with customers. Its opportunity comes in the form of disruption and a gap in the market.

Technical Review

TechCrunch LA

JULY 3, 2018

Founded by some of the men responsible for the biggest hits in online marketing (like the Dollar Shave Club commercial that launched what became a billion dollar acquisition ) think that its time to take technology where it’s never gone before — into targeted, direct mail campaigns using the best ad-targeting that money can buy.

Dollar Shave Club

Both Sides of the Table

DECEMBER 27, 2011

When they look at buying your company they often think in terms of “how long will it take until I earn back the profits to pay for my acquisition price?” If you had huge customer growth but just didn’t focus on revenue that’s a different story. million in revenue three years later is, “So effing what?”

Startup

Both Sides of the Table

JUNE 19, 2015

Sales people (and website customer acquisition folks) all think in terms of funnels and yet non-sales professionals seldom do. Today I’d like to give that advice in more tangible terms and with a framework to think about your tasks – the funnel.

Startup

Both Sides of the Table

NOVEMBER 16, 2014

But if you level up , raise capital and grow customers, revenue and staff – life changes. They are irritated because they generated a ton of leads at their trade shows, their webinars and through online acquisition and they’re tired of getting blamed for the Patel leads. You just assign out tasks to all of us. Engineering?

Entrepreneur

socalTECH

AUGUST 31, 2021

Santa Barbara-based Invoca, which develops call tracking and other customer tracking software, says it is on the path towards $100M in annual recurring revenue (ARR) by the end of its fiscal year. The company did not disclose its current revenues, but said it has seen "record growth" in the first half of FY21.

Santa Barbara

socalTECH

JULY 2, 2020

Los Angeles-based, low-cost e-commerce products site Hollar is no more, and will be swallowed up by new owner Five Below , six months after the acquisition of Hollar by Five Below.

Sites