Berkonomics

JANUARY 3, 2019

But it is within the range of experience by many of us professional investors, and with those who have acted as brokers, serial purchasers or consultants for acquisitions. How about those less-experienced buyers? Why would anyone acquire a company? With this rate of disappointment, why would anyone or any company purchase another?

Acquisition 120

Acquisition Satisfaction Study Email 120

Both Sides of the Table

JANUARY 11, 2014

I actually really enjoyed many of the points Muhammad made about marketing in general and I found myself nodding through the entirety of the article except for it’s core premise. I believe growth hacking is about all of this. I’d like to make the case that the article is wrong. I’d strongly encourage you to read it.

Technical Review 384

Technical Review SEM SEO Marketing 384

Tech.Co

FEBRUARY 19, 2021

Many have seen the acquisition as an attempt to fight back against Shopify's rampant growth during the coronavirus pandemic. The Amazon/Selz Acquisition. Nothing is changing for our customers at this time, and we’ll be in touch with customers as and when we have further updates. Test Score. . App required. ?. See Deals*.

News 137

News Acquisition Platform Sales 137

Startup Professionals Musings

JANUARY 11, 2020

They forget that adapting their company and themselves as their customers evolve is the key to long-term survival. Think of Blockbuster and Toys ‘R’ Us , both of whom missed customer changes and the move to online. Create an overt strategy to react to emerging customer trends. Remember when you were a startup?

Customer 143

Customer Custom Examples IBM 143

Startup Professionals Musings

FEBRUARY 3, 2020

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” This is a key moment where your customer acquisition costs go way down, and your profits go way up.

Customer 124

Customer Custom Startup Course 124

Both Sides of the Table

FEBRUARY 7, 2013

When Ethan was considering leaving Google we talked about it. RedBeacon went on to sell to HomeDepot in what was considered a very successful acquisition on all sides. But Ethan had left by the time of the acquisition. What do we like about OpenTable? ” So Ethan went to work as a product manager at Google Video.

CTO Coach 359

CTO Coach Google CTO Hire Yammer 359

SoCal CTO

NOVEMBER 17, 2009

I roughly know about MakeItWork, but tell me a bit about where you spend your time day-to-day. I have a few meetings with the team, perhaps about the website design, radio show structure, an event we are working on, a sponsorship (perhaps the uniforms for our youth basketball team). I recently posted about SEO for Startups.

Acquisition 170

Acquisition Customer Custom Ideas 170

Both Sides of the Table

JANUARY 19, 2015

We have made 5 online video investments in total – some we will talk about later this year. But here is the most misunderstood fact about YouTube that I think most smart business people have missed in their rush to criticize revenue splits* or CPMs. I’ve written about that, too. But think of this. But think of this.

SEM 150

SEM Content Platform Acquisition 150

SoCal CTO

MARCH 1, 2010

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs , February 2, 2010 Looks at the critical equation around customer acquisition cost vs. customer lifetime value similar to what I discussed in Startup Metrics but in more depth. Great stuff. How Unique Is A Unique Visitor? -

Pricing 150

Pricing Acquisition Customer Custom 150

socalTECH

NOVEMBER 24, 2021

Pasadena-based QLess, which develops software for managing virtual customer waiting lines, said on Tuesday evening that it has been acquired by Palisades Growth Capital, along with a syndicate of un-identified family offices. Financial terms of the acquisition were not announced. QLess is led by President and CEO Mark Tapling.

Equity 140

Equity Pasadena Acquisition Customer 140

socalTECH

AUGUST 8, 2016

Tell our readers who haven't heard of Wpromote, what your business is all about? Mike Mothner: The business today, is we are a digital agency focused on customer acquisition and growth for businesses of all types. If it's a digital channel, and there are customers to connect with, we are looking to help those companies grow.

Acquisition 100

Acquisition Paid Search El Segundo SEO 100

Both Sides of the Table

JUNE 28, 2018

less than 18 months from when the company was created so I thought it was probably a good time to weigh in on the questions I get asked most frequently and why we’re so excited about Bird. How could Bird really be worth the reported $2 billion valuation that I read about in this press? That’s what we all thought about Uber, too.

Santa Monica 256

Santa Monica Funding Startup Course 256

Both Sides of the Table

FEBRUARY 16, 2015

recently wrote a post talking about how some VCs meddle in operating company decisions or some executive teams are too reliant on VCs to jump in and make hard calls for them. It isn’t uncommon for CEOs to talk about biz dev deals prematurely, hint at product announcements or even hint at acquisitions.

Startup 150

Startup Sales CTO Coach Course 150

Berkonomics

DECEMBER 30, 2011

But it is within the range of experience by many who have acted as brokers, serial purchasers or consultants for acquisitions. The answer is that the most sophisticated buyers have experience in integrating an acquisition successfully into an enterprise and those successes are the most visible models for others to follow.

Acquisition 136

Acquisition Satisfaction Study Email 136

socalTECH

NOVEMBER 11, 2021

Pasadena-based Near, which provides marketing data about audiences to brands, has named technology veteran Gladys Kong as Chief Operating Officer (COO). Kong was previously the CEO of UberMedia, and had joined near after its acquisition of UberMedia. Near said the appointment will help it further scale its business and customers.

Pasadena 113

Pasadena Acquisition Marketing Customer 113

InfoChachkie

SEPTEMBER 20, 2016

However, savvy startups can leverage LinkedIn to create a customer acquisition and a churn reduction tool. Not knowing about a paper they have published, a talk they have given, or a job change they’ve made is just laziness. However, in some cases, especially with its larger customers, the company displaces a competitor.

Customer 100

Customer Custom Software Review Technical Review 100

Both Sides of the Table

JANUARY 25, 2015

I have written about the deceiving nature of early successes before – in particular in the SaaS or B2B world leading to a phenomenon called “shelfware.” This is why I loved Brad Feld’s recent post about the “ illusion of product / market fit.” Success for many is ephemeral.

Product 150

Product Startup Metrics Technical Review 150

socalTECH

AUGUST 30, 2012

Earlier this week, Los Angeles-based Wittlebee (www.wittlebee.com) announced the acquisition of its own, clothing company--Cottonseed Clothing Company--as it continues to build out its subscription, children's clothing service. As a quick refresher for those who haven't used Wittlebee yet, can you briefly talk about what you offer?

Acquisition 167

Acquisition Help Social Media Startup 167

socalTECH

OCTOBER 2, 2012

We thought it might be interesting to talk with one of the fund's managing directors, Jeb Spencer about the fund's success in technology investments, plus how it managed to raise another fund in this kind of environment, plus its unique goal of getting companies to an acquisition--and not an IPO.

Acquisition 168

Acquisition Software Review Technical Review Equity 168

Startup Professionals Musings

DECEMBER 17, 2022

I’m not talking here about a small pivot. I’m talking about the kind of change that moved Apple from personal computers to music distribution to consumer electronics, and Amazon from books to e-Commerce to cloud computing services. The first customers are early adopters who are the least price-sensitive.

Startup 106

Startup Pricing Cloud Computing Customer 106

Berkonomics

FEBRUARY 25, 2021

Interview potential customers, hold focus groups, meet with existing customers. Ask you field representatives to debrief you about what they are hearing. Create metrics for customer acquisition, retention, conversion, reach, or anything that helps you to better understand the effects of your changes to the program.

Marketing 156

Marketing Metrics Education Resource 156

Startup Professionals Musings

JULY 19, 2014

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s recent book, “ The New Experts: Win Today''s Newly Empowered Customers.” This is a key moment where your customer acquisition costs go way down, and your profits go way up.

Customer 98

Customer Custom Entrepreneur Startup 98

SoCal CTO

FEBRUARY 17, 2007

skip to main | skip to sidebar SoCal CTO Saturday, February 17, 2007 About this Blog Ive been thinking about doing a blog with my thoughts on technology and whats happening in the Los Angeles area technology scene for a while, but it was Ben Kuos recent start of a blog that inspired me to actually go ahead and do it. Thanks Ben.

Blogging 150

Blogging CTO Coach Southern California CTO Hire 150

Both Sides of the Table

SEPTEMBER 15, 2022

What You Can Learn From Public Markets It doesn’t really take a genius to realize that what happens in the public markets will filter back to the private markets because the ultimate exit of these companies is either an IPO or an acquisition (often by a public company whose valuation is fixed daily by the market). So it’s about 20%.

Venture Capital 416

Venture Capital Marketing Technical Review Seed Funding 416

Startup Professionals Musings

AUGUST 30, 2015

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” This is a key moment where your customer acquisition costs go way down, and your profits go way up.

Customer 101

Customer Custom Startup Course 101

Berkonomics

FEBRUARY 9, 2023

Offering too little in an acquisition to satisfy the seller? Using this technique with a supplier And how about a product purchase where you cannot come to a successfully negotiated price with your supplier? Don’t rule a too–high negotiated price out until you think carefully about the terms of purchase as a tool for leverage.

Pricing 156

Pricing Sales Examples Tool 156

TechCrunch LA

SEPTEMBER 10, 2020

LA saw its first big enterprise exit in recent memory with the recent acquisition of Signal Sciences for $775 million, and less than a month later a hometown startup, Britive has raised $5.4 The company already has over a dozen customers using its technology after launching merely two years ago.

Los Angeles 308

Los Angeles Chief Technology Officer Culver City Angel 308

Startup Professionals Musings

DECEMBER 31, 2012

Most then add customer service at the rollout, but very few really understand what it means to be truly customer centric, and even fewer really achieve it. Customer centricity is far more than providing excellent customer service, although that’s a step in the right direction. Focus on individual customer value.

Customer 90

Customer Custom Startup Pricing 90

TechCrunch LA

SEPTEMBER 13, 2021

The latest investment is being used to finance the acquisition of another company in the space — Appetize, a digital and mobile commerce payments platform for enterprises such as sports and entertainment venues, theme parks and zoos. The acquisition of Appetize extends SpotOn’s reach to the enterprise space in a major way.

Technical Review 296

Technical Review Software Review Invest Acquisition 296

Berkonomics

FEBRUARY 18, 2021

Marketing is a science devised to help drive customers to your door. C=Customers, and more customers. Marketing should provide a pool of ready to listen customers, no matter what the price or complexity of the product. Existing customers have low acquisition costs, addressing the “D” in the equation.

Marketing 156

Marketing Demand Class Pricing 156

Startup Professionals Musings

FEBRUARY 11, 2023

Many experts are certain that successful entrepreneurs are the ones with the most inspiration (passion and dream), while others will assert that it’s about more perspiration (working harder). Here are five key ones to celebrate: Enjoy the feedback from every satisfied customer. Increasing customer focus and loyalty.

Startup 118

Startup Satisfaction Customer Custom 118

Tech.Co

DECEMBER 4, 2020

Under Hsieh’s leadership, Zappos revolutionized the apparel industry, and e-commerce in general, by being one of the first to prioritize customer satisfaction and service. To build trust in e-commerce with the greater public, his company came up with innovative ideas and fostered new customer behaviors.

Commerce 207

Commerce Statistics Customer Custom 207

Startup Professionals Musings

FEBRUARY 12, 2018

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” This is a key moment where your customer acquisition costs go way down, and your profits go way up.

Customer 52

Customer Custom Startup Course 52

socalTECH

JUNE 27, 2019

In an age of ever increasing marketing spend to attract customers, how do you make sure you aren't spending more acquiring a company than they are worth? Los Angeles-based Retina is using machine learning and artificial intelligence to figure out customer lifetime value (CLV) for such businesses as Dollar Shave Club. What is Retina Go?

Dollar Shave Club 113

Dollar Shave Club Artificial Inteligence Customer Custom 113

Berkonomics

NOVEMBER 24, 2022

Well, even though that acquisition is still playing itself out on the field of battle, it appears quite clear that the new parent has directed its new subsidiary to abandon the lower end of the market and focus upon the larger sales, corporate customers, and major brands. Forgotten about selected vertical markets within the niche?

Resource 156

Resource Competition Examples Customer 156

Startup Professionals Musings

OCTOBER 30, 2020

Every aspiring entrepreneur I know is talking about the fact that there are over 2,000 billionaires in the world today, and how their innovative idea could make them one of the next ones. I suggest looking for painful problems to solve, rather than “easier to use” or “nice to have” solutions, for customers with money.

Outsource Development 154

Outsource Development Social Media Software Review Customer 154

Startup Professionals Musings

MARCH 20, 2020

I’m not talking here about a small pivot. I’m talking about the kind of change that moved Apple from personal computers to music distribution to consumer electronics, and Amazon from books to e-Commerce to cloud computing services. The first customers are early adopters who are the least price-sensitive.

Pricing 123

Pricing Cloud Computing Customer Custom 123