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Connectifier Swizzles Service After LinkedIn Acquisition

socalTECH

Costa Mesa-based Connectifier , the recruiting tools developer led by John Jersin, said Monday that it will be making some significant changes to its tool, after its acquisition by LinkedIn in February. READ MORE>>.

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Mission Debuts Managed Services, Cloud Consulting After Merger

socalTECH

The company--led by longtime cloud and hosting services veteran Simon Anderson--offers up managed services and consulting for cloud platforms like Amazon Web Services (AWS) and Microsoft Azure.

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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

He is very hands-on and helpful – especially for any company looking into customer acquisition. Later they became big business in Financial services lead-gen. o CPM model gave him control over the information in the acquisition cycle so he focused on that. - He wanted to see all the data himself.

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TVC Capital Backs Wellness Software Firm

socalTECH

San Diego's TVC Capital has made another investment in a growing software firm, this time in Washington State. Limeade , a developer of software-as-a-service tools to manage employee wellness programs, said today that it has raised $5M in a funding round from TVC, which it will use for innovation and servicing its customers.

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ReachLocal Trumpets Marketing Automation Customer List

socalTECH

ReachEdge helps small and medium sized businesses with their online marketing efforts, including managing their website, advertising, SEO, lead management, and tracking of customer acquisition efforts. reachlocal marketing automation customers leads software' READ MORE>>. READ MORE>>.

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Wrench’s on-demand vehicle repair and maintenance service picks up $20 million

TechCrunch LA

Wrench , the Seattle-based on demand vehicle maintenance and repair service for consumers and fleets, has raised $20 million in its latest round of financing. RepairSmith , which operates a similar service out of Los Angeles and San Francisco, is backed by Daimler to provide much the same on-demand repair services.

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Medallia Acquires Hospitality Software Startup Zingle for $42M

Xconomy

Zingle, a startup whose software is used by hospitality, travel, and retail industries to more easily and quickly connect with their customers via messaging, has been acquired for about $42 million in cash by Medallia, a publicly traded software company in San Francisco.