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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). It encompasses your marketing strategy used to attract, engage, and retain customers by creating and sharing relevant articles, videos, podcasts, and other media. Don’t forget it.

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SpotOn raises $300M at a $3.15B valuation and acquires Appetize

TechCrunch LA

Fast forward to almost exactly one year later, and a lot has changed for the payments and software startup. Since its 2017 inception, SpotOn has been focused on providing software and payments technology to SMBs with an emphasis on restaurants and retail businesses.

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11 Small Business Grants and Loans to Apply For in 2024

Tech.Co

Create a membership here Deadline: Applications are reviewed quarterly 3. The grants can be used up to the business owner's discretion, but common uses include land acquisition, renovation, project planning, construction, and more. Since 2006, NASE has handed out almost $1,000,000 through the program. Learn more and apply here 3.

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How YP Is Growing A Giant Tech Team In Glendale

socalTECH

One of the largest concentrations of technical talent in Los Angeles is in Glendale, at YP -- staffed with a surprising number of Los Angeles startup vets. Our whole product and technology team is about 500 people. Talk about the technology behind your operations here? What''s your background and how did you end up at YP?

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How YP.com Is Growing A Giant Tech Team In Glendale

socalTECH

One of the largest concentrations of technical talent in Los Angeles is in Glendale, at YP (www.yp.com) -- staffed with a surprising number of Los Angeles startup vets. Our whole product and technology team is about 500 people. Talk about the technology behind your operations here? Louis and Atlanta.

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This Startup Hacked LinkedIn To Recruit Customers & Reduce Churn

InfoChachkie

However, savvy startups can leverage LinkedIn to create a customer acquisition and a churn reduction tool. However, in some cases, especially with its larger customers, the company displaces a competitor. It’s not about helping them use our software. Businesses typically use LinkedIn to recruit employees. Bro Benefits.

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Reflections on 2020: Nick Hedges, MomentFeed

socalTECH

Every year, we feature the year end reflections of founders, CEOs, investors, and others in Southern California's high tech community. In 2020, the pandemic radically changed the customer acquisition process for many consumer-facing industries. What are you most looking forward to in the technology/startup world in 2021?