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Four ways to create marketing excellence

Berkonomics

Then there’s the compass or cardinal definitions model for marketers : N=needs, W=wants, S=security, and E=education. Use all the techniques you learn in marketing classes to drive demand. Higher demand results in higher prices – if there is limited supply. The four Cs: Consumer, cost, communication and convenience.

Marketing 156
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The three legged stool of marketing excellence

Berkonomics

Then there’s the compass or cardinal definitions model for marketers : N=needs, W=wants, S=security, and E=education. Use all the techniques you learn in marketing classes to drive demand. Higher demand results in higher prices – if there is limited supply. The four Cs: Consumer, cost, communication and convenience.

Marketing 201
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5 Priorities Before You Bypass Professional Investors

Startup Professionals Musings

As an advisor to many entrepreneurs, I still hear frequently the irrational exuberance that crowdfunding is the quick alternative for startups that are passed over by overly demanding angels or venture capital investors. Crowdfunding to gauge demand is not recommended, since failed campaigns don’t usually recover later.

Startup 100
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5 Ways Crowdfunding Is Not A Panacea For New Ventures

Startup Professionals Musings

As an advisor to many entrepreneurs, I still hear frequently the irrational exuberance that crowdfunding is the quick alternative for startups that are passed over by overly demanding angels or venture capital investors. Crowdfunding to gauge demand is not recommended, since failed campaigns don’t usually recover later.

Startup 151
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Interview with Ilya Pozin, Cofounder of Pluto TV

socalTECH

In January, Los Angeles-based Pluto TV (www.pluto.tv) was acquired by Viacom for $340M, one of the largest acquisition deals so far in the region this year. That's when it clicked for me, realizing that for some reason, everything online is on-demand. Ilya also founded Coplex, a startup development studio. That just doesn't happen.

Startup 124
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7 Advantages That Local Small Business Owners Enjoy

Startup Professionals Musings

Of course, every lifestyle entrepreneur wants their business to be “successful,” but I find that the definition of success and the expectations along the way differs from that usually associated with what I call “growth startups.” If your passion is customers, you definitely will be happier as a lifestyle entrepreneur.

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9 Business Model Components For New Business Funding

Startup Professionals Musings

Every entrepreneur needs to know and communicate the total costs associated with their solution or product, including cost of goods sold, customer acquisition costs, capital costs, operational expenses, and partner costs. Investors will demand clear channel definitions. Customer relationships.

Funding 133