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Four ways to create marketing excellence

Berkonomics

There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. Then there’s the compass or cardinal definitions model for marketers : N=needs, W=wants, S=security, and E=education. Higher demand results in higher prices – if there is limited supply.

Marketing 156
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MSC.Software Gets $360M Acquisition Offer

socalTECH

Santa Ana-based MSC.Software , a developer of simulation and design software, has received a $360M acquisition offer from a group of private equity investors. the two have entered into a definitive agreement to acquire all of MSC. Tags: software simulation merger acquisition buyout private equity. READ MORE>>.

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Oversee.net Buys Crash City Guides

socalTECH

The LABJ reports the acquisition price was "below $1 million". Laubach had hoped to make Crash into the definitive place to find photo-worthy, tourist attractions close to you. oversee crashworks crash city guides photo merger acquisition idealab' READ MORE>>.

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Websense Acquired By Vista Equity Partners For $1 Billion

socalTECH

San Diego-based security software developer Websense announced this morning that it has signed a definitive agreement to be acquired by private equity firm Vista Equity Partners. Websense said the deal is an approximate premium of 29 percent over the firm''s Friday closing price. The deal is worth approximately $1 billion. READ MORE>>.

Equity 159
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Ignyta To Be Acquired By Roche For $1.7 Billion

socalTECH

According to the two, they are in a definitive merger agreement, where Roche will acquire Ignyta for $27.00 The companies said the price is a premium of 74% on Ignyta's closing price on Thursday. San Diego-based precision medicine developer Ignyta has agreed to be acquired by biopharmaceuticals giant Roche , in a $1.7

San Diego 113
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How An Acquisition Is Helping Wittlebee Break Into The Clothing Industry

socalTECH

Earlier this week, Los Angeles-based Wittlebee (www.wittlebee.com) announced the acquisition of its own, clothing company--Cottonseed Clothing Company--as it continues to build out its subscription, children's clothing service. Tell us about the acquisition of Cottonseed, the clothing company. Wittleebee is backed by Science Inc.,

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The three legged stool of marketing excellence

Berkonomics

There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. Then there’s the compass or cardinal definitions model for marketers : N=needs, W=wants, S=security, and E=education. Higher demand results in higher prices – if there is limited supply.

Marketing 201