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8 Creative Pricing Strategies Most Startups Overlook

Startup Professionals Musings

As an advisor to new business owners, I’m accustomed to seeing primarily the simple traditional product pricing strategies , usually driven by competitor prices, or cost plus a reasonable margin. I often wonder whether you as the entrepreneur have worked as hard on your pricing strategy as you have on your innovative solution.

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What Entrepreneurs Should do about Price Fixing

Both Sides of the Table

They might not actively “collude&# and say “let’s collectively keep the price down&# but in the resulting discussion pricing information will flow – whether intentional or not. They’re not in search of price fixing or collusion, they’re in search of diligence information about the company.

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6 Keys To Competitive Advantage By Memorable Service

Startup Professionals Musings

With the advent of social media, and instant communication via the Internet, that definition has been expanded to include all aspects of the customer experience , from finding you and what they need, to the ease of completing the transaction, as well as all follow-on support. Prioritize value to the customer over and above cost to you.

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A Great Product Will Fail Unless You Price it Right

Startup Professionals Musings

One of the toughest decisions for a startup is how to price their product or service. The alternatives range from giving it away for free, to pricing based on costs, to charging what the market will bear (premium pricing). In this more traditional product pricing model, the price is set at two to five times the product cost.

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Ignyta To Be Acquired By Roche For $1.7 Billion

socalTECH

According to the two, they are in a definitive merger agreement, where Roche will acquire Ignyta for $27.00 The companies said the price is a premium of 74% on Ignyta's closing price on Thursday. San Diego-based precision medicine developer Ignyta has agreed to be acquired by biopharmaceuticals giant Roche , in a $1.7

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The Changing Venture Landscape

Both Sides of the Table

By definition?—?I’m On the other hand, the biggest winners will turn out to be much larger than the prices people paid for them and this will happen faster than at any time in human history. The market definition has changed but what we do mostly hasn’t. Are we in a bubble?” That used to be called A-round investing.

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Akcea Therapeutics Is Returning to Parent Ionis Pharma in $500M Buyout

Xconomy

The definitive agreement announced Monday calls for Carlsbad, CA-based Ionis (NASDAQ: IONS ) to pay $18.15 That price is a 60 percent premium to the Boston-based company’s closing stock price on Friday. for each share of Akcea (NASDAQ: AKCA ) that it does not already own. Akcea develops drugs for rare diseases.

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