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Amazon’s Selz Acquisition is Encouraging News for Small Businesses

Tech.Co

Selz, run by a team of around 50 in Sydney, Australia, bills itself as a one-stop-shop for small businesses to start selling products and services online. Many have seen the acquisition as an attempt to fight back against Shopify's rampant growth during the coronavirus pandemic. The Amazon/Selz Acquisition. Test Score.

News 136
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Four ways to create marketing excellence

Berkonomics

There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. Find a way to position the company and the product to be wanted so much that it moves into the needs column for the consumer. Use all the techniques you learn in marketing classes to drive demand.

Marketing 156
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Make More, Work Less – Create A Veblen Brand

InfoChachkie

Other Supreme apparel sells in the aftermarket for hundreds more than their retail prices, including box logo hoodies which typically sell for between $500 – $1,000. A Veblen good does not adhere to the traditional laws of price and demand. Fashion companies usually ramp production, as demand increases.

Demand 160
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Energica CEO plots her Italian EV company’s reboot from lockdown

TechCrunch LA

There could be more demand for electric vehicles post COVID-19 crisis, believes Energica founder Livia Cevolini. The coronavirus pandemic has forced Energica to hit the brakes on production of its battery powered machines that can reach top speeds of 168 mph. One of those is greater demand for EVs after the pandemic.

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The three legged stool of marketing excellence

Berkonomics

There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. Find a way to position the company and the product to be wanted so much that it moves into the needs column for the consumer. Use all the techniques you learn in marketing classes to drive demand.

Marketing 201
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6 Growth Challenges That Every Good Startup Will Face

Startup Professionals Musings

Initially, all companies sell to customers who are the easiest to reach and most excited about the new product. Prices begin to decline quickly. The first customers are early adopters who are the least price-sensitive. Unfortunately, the mainstream customers who can really drive revenue care more about price.

Startup 106
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Quest Software Launches New Microsoft Migration Tool

socalTECH

Quest said the software will be available on a "flexible" pricing plan, but did not announce any details on that pricing. The new Quest On Demand Migration product is hosted in Microsoft Azure.

Tool 100