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Introducing Trust, and the Importance of Product-Founder Fit

Both Sides of the Table

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. But if you ask anyone in the ecosystem of customer acquisition?—?founders, and you’ll hear the same thing: customer acquisition (CAC) is getting harder and more expensive.

Product 424
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Amazon’s Selz Acquisition is Encouraging News for Small Businesses

Tech.Co

Selz, run by a team of around 50 in Sydney, Australia, bills itself as a one-stop-shop for small businesses to start selling products and services online. Many have seen the acquisition as an attempt to fight back against Shopify's rampant growth during the coronavirus pandemic. The Amazon/Selz Acquisition. Test Score.

News 136
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Leaf Group Seeks To Raise $22M For Acquisition, Other Efforts

socalTECH

The company--which trades on the NYSE as LFGR--said the funds would go to working capital and general corporate purposes, plus to acquire or invest in complementary businesses, products and technologies. Leaf Group says it does not have any specific acquisitions in mind. Leaf Group was last known as Demand Media. READ MORE>>.

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Demand Media Buys E-Commerce Marketplace Society6 For $94M

socalTECH

Santa Monica-based Demand Media has acquired Society6 , an online e-commerce marketplace centered around artists, the company announced Monday afternoon, as part of an effort to expand its content and media platform. According to Demand Media, it paid $94M for Society6, including $75M in cash and approximately $19M in its common stock.

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Zadara Acquires NeoKarm

socalTECH

Financial terms of the acquisition were not announced. Zadara said that the acquisition will help boost its edge cloud services offering. Simon Grinberg, the CEO of NeoKarm, and former head of product for Stratoscale, will join Zadara as Head of Product via the acquisition.

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Demand Media Buys Two Firms, Renews Google Ad Deal

socalTECH

Santa Monica-based Demand Media , the online publishing empire run by Richard Rosenblatt, said Tuesday afternoon that it has acquired two companies, plus renewed a deal with Google. Financial details of the two acquisition was not disclosed. IndieClick was headed by Peter Luttrell, and RSS Graffiti by Ryan Hoffman. READ MORE>>.

Demand 154
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Four ways to create marketing excellence

Berkonomics

There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. Find a way to position the company and the product to be wanted so much that it moves into the needs column for the consumer. Use all the techniques you learn in marketing classes to drive demand.

Marketing 156