A Guide to Using Authority & Social Proof in Fund Raising
Both Sides of the Table
JULY 25, 2010
I was excited to read it because Robert Cialdini had been a speaker at Google when my wife worked there and she told me that many members of the senior management team at Google had been raving about his work. Social proof is defined as “looking for others to guide our decision and it can be both explicit and implicit.
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