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A Guide to Using Authority & Social Proof in Fund Raising

Both Sides of the Table

I was excited to read it because Robert Cialdini had been a speaker at Google when my wife worked there and she told me that many members of the senior management team at Google had been raving about his work. Social proof is defined as “looking for others to guide our decision&# and it can be both explicit and implicit.

Guide 293
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7 Government Small Business Grants to Apply For in May 2024

Tech.Co

Learn more about the SBIR grant, and how to apply here. Learn more about the STTR grant, and how to apply here. Learn more about WOSB, and how to apply here. Learn more about the 8(a) business development program, and how to apply here. Learn more about the HUBZone program, and how to apply here.

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Realistic Entrprenuers Guide to Venture Capital

SoCal CTO

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Early Stage Marketing and Branding – Farida Fotouh.

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6 Growth Challenges That Every Good Startup Will Face

Startup Professionals Musings

I’m not talking here about a small pivot. I’m talking about the kind of change that moved Apple from personal computers to music distribution to consumer electronics, and Amazon from books to e-Commerce to cloud computing services. Unfortunately, the mainstream customers who can really drive revenue care more about price.

Startup 106
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6 Reasons Your Hockey Stick Growth Curve Can Go Flat

Startup Professionals Musings

I’m not talking here about a small pivot. I’m talking about the kind of change that moved Apple from personal computers to music distribution to consumer electronics, and Amazon from books to e-Commerce to cloud computing services. Unfortunately, the mainstream customers who can really drive revenue care more about price.

Pricing 123
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Be careful about equity and options!

Berkonomics

Some rules about stock options and phantom stock: [Email readers, continue here…] The real insight here is that stock options or phantom stock are the tools of early-stage businesses used to attract great talent when there is not enough cash to pay market rates. Let me try to advance a few rules of thumb to help guide you here.

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5 Key Points Of Focus For Every Scalable New Venture

Startup Professionals Musings

You can review all the specifics of this approach in the classic book by Nathan Furr and Paul Ahlstrom, appropriately titled “ Nail It then Scale It: The Entrepreneur's Guide to Creating and Managing Breakthrough Innovation ,” but I will net it out here. Leverage your customer conversations to predict and validate your business model.