Berkonomics

FEBRUARY 25, 2021

The title of this insight helps us find a formula: LALA. Create metrics for customer acquisition, retention, conversion, reach, or anything that helps you to better understand the effects of your changes to the program. Let’s focus not upon the process of marketing and positioning, but on you. There’s an answer for that.

Marketing 156

Marketing Metrics Education Resource 156

Berkonomics

FEBRUARY 13, 2014

Back when we were all trying to figure out the real value of traffic on the web, we investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. And the numbers were staggering. Microsoft paid $9.00 per registered user for Hotmail. AOL paid $40.00

Metrics 207

Metrics Sites Advertising Web 207

Both Sides of the Table

JUNE 12, 2010

Company grew by more than “400% each year” for past few years [assume growth metric = revenues]. Metrics: 2.5mm members, 1,000 brands, 2,500 sale events to-date. New funding will be applied toward user acquisition and to expand into new product categories (gourmet food, wine and new services).

Venture Capital 217

Venture Capital Capital Metrics Competition 217

SoCal CTO

MARCH 1, 2007

skip to main | skip to sidebar SoCal CTO Thursday, March 1, 2007 Entreprenuer Network Great post by Ben Kuo - The Importance of the “Network&# to Entrepreneurs - the informal connections between people in the technology industry here who have a vested interest in helping entrepreneurs take their companies to the next level.

Networking 150

Networking CTO Coach Southern California CTO Hire 150

socalTECH

JANUARY 14, 2011

We have a very sophisticated, analytics and software platform that over half the Fortune 50 are now using, to help guide how they invest in marketing and sales activities and investments. Essentially, we help them learn how to get more with less, and also how to consider new investments in things like social media, mobile marketing, or video.

Social Media 235

Social Media Demand Activity Marketing 235

socalTECH

JANUARY 24, 2011

To help it along, we developed some software which makes it easy to create a mobile experience, which corresponds to a QR code you can place on any, real world object. We recently completed a pilot with William Morris and Disney, around Hannah Montana, where we helped print QR codes for 10,000 CD stickers, 2500 posters, and digital signage.

Startup 220

Startup West Hollywood Metrics Entertainment 220

socalTECH

FEBRUARY 10, 2015

Curby develops software for valet parking operators, including reporting, metrics, and other enterprise features. CurbStand said the acquisition will help it expand into new customer categories, including lodging chains, healthcare institutions and municipalities. READ MORE>>.

Metrics 100

Metrics Acquisition Mobile Los Angeles 100

socalTECH

JULY 14, 2017

Financial details of the acquisition were not announced. According to EDF RE, the Switch Station 1 and Switch Station 2 Solar Projects, currently under construction, will supply power to NV Energy under three Power Purchase Agreements.

San Diego 113

San Diego Metrics Acquisition Help 113

SoCal CTO

MARCH 20, 2007

Disclosure: we helped build the system that is behind these.) Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. Early Stage Marketing and Branding – Farida Fotouh.

CTO Coach 150

CTO Coach Southern California CTO Hire Social Media 150

SoCal CTO

MARCH 12, 2007

Maybe its because Im 66", but I think most clothes shopping really stinks and when was the last time that a sales person was actually helpful. Having help narrowing choices is what its going to be about going forward. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -.

MyShape 150

MyShape CTO Coach Southern California CTO Hire 150

Startup Professionals Musings

JANUARY 17, 2022

Pick a single metric that is the focus for all growth. Today’s world is full of metrics leading to business growth, including customer logins, revenue per customer, retention, and average solution price. For many companies, the long game is choosing the right strategic partners and acquisitions. Less is more. Marty Zwilling.

Startup 144

Startup Social Media Metrics Customer 144

Both Sides of the Table

FEBRUARY 27, 2019

That’s certainly one function of every board but if your board is your “brain trust” and the people you can most use as a sounding board to help you make the toughest decisions in your company and if its the one group truly privy to your most confidential information and your hardest choices then it’s a shame if you don’t get more value.

Startup 226

Startup Slides Metrics News 226

Both Sides of the Table

NOVEMBER 14, 2017

MakeSpace (as he named it) would help you get your excess goods into low-cost warehouses. How long does it take me to pay back my original customer acquisition costs? The process of “systematizing” a business quite literally involves building systems that help you to achieve scale. How profitable is my product or service?

Startup 286

Startup Technical Review Customer Custom 286

SoCal CTO

FEBRUARY 17, 2007

What can they do for funding, where can they go for help? Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. This is something Ive always wondered about.

Incubator 150

Incubator CTO Coach Southern California CTO Hire 150

SoCal CTO

NOVEMBER 5, 2009

We have a number of startups (or pre-startups) that we are helping get launched. Any thoughts on my recent post Startup Metrics ? The Startup Metrics post is a good example of what I call “holocognics.” Startup Metrics discusses what a Startup needs to consider before “going live.” That's great.

Startup 150

Startup SEO Pepperdine Blogging 150

Both Sides of the Table

JULY 1, 2010

He eventually applied his lessons learned in these experiences when he founded Zag, a company that helps consumers buy cars over the Internet at pre-negotiated prices with nearly 4,000 dealers across the country [disclosure: my firm GRP Partners is an investor in Zag]. Rumored to have turned down acquisition offers from Yahoo and Facebook.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

socalTECH

FEBRUARY 18, 2014

That is, once you invest in a company, you''re a shareholder, and you help that company for the course of its life. We try to help the companies get to a place where we would, as investors, also want to invest in them. A prototype is one, but it could also be customer acquisition testing they''ve done.

Incubator 187

Incubator Southern California Startup Ideas 187

Startup Professionals Musings

AUGUST 1, 2021

You never have the time and resources for International expansion, acquisitions, venture capital investors, or going public. You can’t build a great company without help. Data – Define a handful of key metrics to free you from managing personalities, egos, subjective issues, emotions, and intangibles.

Entrepreneur 174

Entrepreneur Search Engine Optimization Satisfaction Social Media 174

InfoChachkie

JANUARY 16, 2018

Some of the products I’ve helped validate and launch include GoToMyPC, GoToMeeting and AppFolio. Our software helps companies save time, improve their communication, and ultimately build better products faster. I think in the end it’s helped us build a better product because we are resource-constrained. Semick: They are.

Venture Capital 115

Venture Capital Entrepreneur Santa Barbara SaaS 115

Startup Professionals Musings

OCTOBER 13, 2021

Yahoo has been an example of a company which expanded in all directions through 53 acquisitions, to the point where most customers were confused, and it was overtaken by Google as your main search engine. Hypermetricemia – metrics for everything. Narcissus complex – look inward to see what helps.

Metrics 133

Metrics Product Yahoo Examples 133

socalTECH

DECEMBER 11, 2017

We help the small independent rental yards. He convinced me to come out of retirement and help. You have to make sure your cost of acquisition, retention rates, and conversion metrics are all in place. Scott Cannon: I had to go back, and really get operating metrics in place to know how to look at the business.

Startup 174

Startup Metrics Customer Custom 174

TechCrunch LA

SEPTEMBER 7, 2021

They also have a very smart and efficient approach to creative development that was critical to helping us scale,” she wrote. (If Have you worked with a talented individual or agency who helped you find and keep more users? Respond to our survey and help other startups find top growth marketers they can work with!

Commerce 211

Commerce Content Marketing Startup 211

SoCal CTO

MARCH 22, 2007

to help bloggers and blog readers with comments. Ive not found that much use for LinkedIn to help my blogging, but Im starting to think about this. Maybe this meme will help. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. I definitely check people out using LinkedIn.

Blogging 150

Blogging CTO Coach CTO Hire Southern California 150

Startup Professionals Musings

APRIL 28, 2021

No matter how passionately you believe that everyone needs one, and positive feedback from friends and early adopters (false positives), before you invest in scaling the business, make sure you set and meet good metrics in cost of customer acquisition, recurring sales, and margin. Mergers and acquisitions also require new skills.

Technical Review 131

Technical Review Case Study Mentor Software Review 131

Startup Professionals Musings

DECEMBER 22, 2021

Happy customers quickly become your biggest advocates, today reaching far beyond friends and family, and they make traditional marketing efforts pale in comparison for growth, loyalty, and new customer acquisition costs. Old-fashioned surveys need help from new algorithms, data science, and digital bots.

Customer 114

Customer Custom Satisfaction Metrics 114

SoCal CTO

DECEMBER 7, 2009

My initial conversations normally focus on the core of the business, important Startup Metrics , probably marketing strategy (ex. SEO for Startups and Negative Customer Acquisition Costs ) and, of course, the product itself. How will the other user interface possibly help us with acquisition, retention and referral?

Web 150

Web Sites Email HTML 150

Both Sides of the Table

DECEMBER 27, 2011

When they look at buying your company they often think in terms of “how long will it take until I earn back the profits to pay for my acquisition price?” If you have a market lead then raising capital and making investments now will help you as others enter the market. If you don’t, somebody else WILL!”

Startup 418

Startup Venture Capital Sales Technical Review 418

socalTECH

MARCH 6, 2017

Some might be looking for some liquidity, they might want to sell their app outright, or it could be they want to cut a deal on the publishing side, and get some helping out with advertising and monetization. We are making changes to the user interface, to help limits things like attrition and other things we're trying to avoid.

Media 153

Media Mobile Startup Acquisition 153

Both Sides of the Table

MAY 23, 2012

I can’t help feel a bit of rear-view mirror analysis in all of “VC model is broken” bears in our industry. In an over-funding environment companies are encouraged to eschew revenues in a land grab to acquire eyeballs, clicks, page views or whatever other vanity metrics give VCs the false comfort that they’re sitting on a gold mine.

Venture Capital 347

Venture Capital Capital Technical Review Startup 347

socalTECH

NOVEMBER 17, 2010

It helped that we could speak to that problem, and help the studios address that issue by giving consumers a legal alternative. Especially with DVD sales declining, we offer an interesting way to help studios. Our metrics show that when people watch chips, they increase their tendency to want to watch that feature length film.

Startup 190

Startup Los Angeles Content Hollywood 190

Startup Professionals Musings

APRIL 15, 2019

Pick a single metric that is the focus for all growth. Today’s world is full of metrics leading to business growth, including customer logins, revenue per customer, retention, and average solution price. For many companies, the long game is choosing the right strategic partners and acquisitions. Less is more. Marty Zwilling.

Social Media 87

Social Media Metrics Customer Custom 87

Startup Professionals Musings

AUGUST 13, 2022

You need to move to right location and get connected before you ask for help. Being in the right location helps you to maintain pace because of access to skilled and experienced people. But it is an important metric for firms in pursuit of explosive growth. Wessel measures a 39% acquisition advantage to being in-state.

Technical Review 123

Technical Review Oracle Software Review Ideas 123

Startup Professionals Musings

NOVEMBER 2, 2018

It probably had more to do with the fact that they had doubled their sales annually for several years, and still managed to squeeze out a profit of $11M in their year of acquisition. If you have not done the work to derive rational numbers, or you are unwilling to commit, no investor will help you.

Customer 19

Customer Custom Acquisition Entrepreneur 19

Startup Professionals Musings

AUGUST 7, 2020

It’s your job as a leader to be the model high performer, quantify the team view with metrics, and expand awareness to the best outside competition and new tools. You need to be constantly assessing mergers and acquisitions, as well as divestitures. Attract, train, and reward only the best leaders.

Technical Review 124

Technical Review Layoffs Social Media Metrics 124

InfoChachkie

APRIL 7, 2010

Establishing mutually agreed upon and readily measurable metrics up-front are essential to creating viable sharing relationships. Measurable – If you cannot measure the results of your efforts, you will be unable to determine the appropriate amount of revenue or cost savings to be shared. Revving Up Shared Revenue. from the Wharton School.

Resource 154

Resource Paramount Press Metrics 154

Startup Professionals Musings

JUNE 3, 2015

You never have the time and resources for International expansion, acquisitions, venture capital investors, or going public. You can’t build a great company without help. Data – Define a handful of key metrics to free you from managing personalities, egos, subjective issues, emotions, and intangibles.

Entrepreneur 111

Entrepreneur Search Engine Optimization Satisfaction Social Media 111

Startup Professionals Musings

MAY 16, 2015

You need to move to right location and get connected before you ask for help. Being in the right location helps you to maintain pace because of access to skilled and experienced people. But it is an important metric for firms in pursuit of explosive growth. Wessel measures a 39% acquisition advantage to being in-state.

Startup 109

Startup Technical Review Oracle Software Review 109