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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Are you making the proper investment, and is it paying off? What if someone sees an ad, visits a web page, watches a video, downloads a brochure, responds to an e-mail, and finally buys a product?

Customer 100
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Moonshots Gets Big Exit At Harvest.ai

socalTECH

Los Angeles-based venture investment firm Moonshots Capital , which is led by Kelly Perdew, has seen a big exit via the acquisition of San Diego's Harvest.ai by Amazon Web Services. Moonshots and fellow investors, including Trinity Ventures, had invested only $2.3M

San Diego 100
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Report: Websense On The Block

socalTECH

San Diego-based Websense is reportedly considering a sale of the company, according to a report this week in the Wall Street Journal. Websense is a provider of web filtering software. The Journal reports Websense has hired investment banking firm Qatalyst Partners on the sale.

Report 145
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Why I Doubled Down on YouTube Investments with MiTú

Both Sides of the Table

My point was that Amazon continues to dominate the web services business because AWS continues to cut prices & margin in the same way a hypermarket does to control market share. And contrary to media reporting, YouTube has been incredibly supportive of networks like Maker & MiTú in building out our businesses. I wasn’t.

Invest 291
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Cloudflare, Backed By Qualcomm Ventures, Eyes IPO

socalTECH

San Francisco-based Cloudflare , which provides a service which helps web site and web application developers manage caching and access to their websites, protecting against cyberattacks, distributed denial of service (DDoS)--and which is backed by Qualcomm--is heading towards an IPO.

San Diego 113
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Internet Brands Sees Quarterly Boost, Buys Three Websites

socalTECH

Los Angeles-based Internet Brands announced its fourth quarter and fiscal 2008 results, reporting that--despite the recession--the firm saw an increase in its fourth quarter revenues of 8%, or $27.0M The firm also reported it had acquired GrooveJob.com, which it had previously announced back in October. versus $24.9M a year ago.

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Bolstering the Partner Ranks at GRP

Both Sides of the Table

Greg was the first person to share with me the insights of mobile conversion and why with a simpler product selection and conversion funnel they would get higher conversion on mobile than on the web. Like any firm we of course invest in the San Francisco Bay Area where 33% of my personal boards are. So we talked about his joining.