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Diversis Capital Backs SalesRabbit, Eyes Acquisitions

socalTECH

Financial details of the investment were not announced, however, Diversis said it provided a "significant growth investment" to SalesRabbit. SalesRabbit offers up both native mobile and web-based software aimed at field sales organizations. The company is based in Utah.

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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Are you making the proper investment, and is it paying off? What if someone sees an ad, visits a web page, watches a video, downloads a brochure, responds to an e-mail, and finally buys a product?

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SpotOn raises $300M at a $3.15B valuation and acquires Appetize

TechCrunch LA

Existing investors DST Global, 01 Advisors, Dragoneer Investment Group, Franklin Templeton and Mubadala Investment Company too doubled down on their investments in SpotOn, joining new backers Wellington Management and Coatue Management. The acquisition of Appetize extends SpotOn’s reach to the enterprise space in a major way.

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K1 Investment Management Buys Digital Pharmacist

socalTECH

Los Angeles-based private equity investor K1 Investment Management has acquired Digital Pharmacist , a software development firm which helps pharmacists manage refill reminders and other marketing. The deal was worth $125M. Digital Pharmacist, which is based in Austin, Texas, had been backed by LiveOak Venture Partners.

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Clearlake Capital Launches New Domain Registration Company, Newfold Digital

socalTECH

Santa Monica-based private equity investor Clearlake Capital said this morning that it has created a new company, Newfold Digital, through the acquisition of Endurance International Group, plus strategic investment transactions with both Web.com and affiliates of Siris.

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Weblife Acquired By ProofPoint For $66M

socalTECH

Los Angeles-based Weblife , a developer of secure, employee web browsing software, has been acquired by Proofpoint , in a $66M all cash deal, the companies announced today. Proofpoint said it will use the acquisition to extend its email malware protection to users' personal email accounts. Nordic Eye said it invested $3.0M

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Why I Doubled Down on YouTube Investments with MiTú

Both Sides of the Table

My point was that Amazon continues to dominate the web services business because AWS continues to cut prices & margin in the same way a hypermarket does to control market share. Many people (including inside of YouTube) mistook this to mean that I was negative on YouTube itself. I wasn’t.

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