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Centerfield Launches New Product For Customer Acquisition

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Los Angeles-based Centerfield , a company which provides marketing and customer acquisition to the residential services, business services, and telecommunications markets, says it has launched a new product, called Insights by Scout. Pricing on the new product was not announced. READ MORE>>.

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TubeMogul Prices IPO

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TubeMogul , which develops software to help advertisers with their online video buying, priced its IPO last night, offering up 6,250,000 shares of its common stock at $7.00 TubeMogul--which is based in Emeryville, but has a operations in Los Angeles--is backed by Trinity Ventures, Foundation Capital, and Northgate Capital.

Pricing 147
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Beyond Meat Sets IPO Pricing Range

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Los Angeles-based Beyond Meat , which develops plant-based meat products, which look and taste like real meat, has set its IPO pricing range, as its preps to go public. According to Beyond Meat, it expects an initial offering price of between $19.00 and $21.00

Pricing 113
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GoDaddy Prices IPO, Debuts On NYSE Today

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GoDaddy , the provider of Internet domain name and related hosting services--and which has a significant LA presence due to its ownership of LA''s Media Temple --priced its IPO late Tuesday evening at $20.00 The price is above its initial estimated pricing range of $17.00 godaddy merger acquisition mediatemple russ reeder'

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RealD Prices IPO

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Los Angeles-based 3D movie technology provider RealD said late Thursday evening that it has priced its IPO, offering 12.5M The IPO priced above the firm's initial estimated IPO pricing of between $13.00 Tags: reald merger acquisition content movie hollywood. shares of its common stock at $16.00 and $15.00

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Snap's Price Tag For Zenly: $213.3M

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Los Angeles-based Snap Inc. Earlier reports had placed the acquisition of Zenly at between $250M to $350M. paid $213.3M in cash for Zenly , the developer of a location-based social media app, in May, the company disclosed in its quarterly results on Thursday. Snap said it paid $196.1M in cash paid to sellers, $9.3M

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EQAL Acquisition By Everyday Health Included $12.5M In Stock

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A recent regulatory filing by Everyday Health , the digital media publisher, shows that its acquisition of Los Angeles-based EQAL included both cash and stock, with the stock portion worth $12.5M. The filing did not reveal the full price for EQAL, the media and content developer founded by Miles Beckett and Greg Goodfried.