Startup Professionals Musings

AUGUST 18, 2013

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in “ Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first.

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socalTECH

JUNE 22, 2010

According to the firms, the two will provide an integrated search and display marketing product. Acquisio said it manages more than $450M in ad spending for such firms as Yellow Pages Group, SEO Inc. Tags: exchange advertising acquisition desk trade. Financial details of the partnership were not disclosed. READ MORE>>.

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Startup Professionals Musings

OCTOBER 23, 2012

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. The place to start today is if your company only uses traditional media for marketing, or no marketing.

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Both Sides of the Table

APRIL 4, 2011

I was recently talking with a startup company who wanted me to try their product. I’m a big believer in product stability & performance before adding too many features. Customer Acquisition. How many adds came through organic SEO? If you have multiple versions of your product, how many are web vs. mobile?

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Both Sides of the Table

APRIL 8, 2010

We covered the following and much more: - FourSquare ( rumors of both an $80m pre money or a $100 million acquisition ). Q&A delivers amazing SEO juice that I’ve seen at several recent companies so I get that. And SEO juice of sites with no value makes searching for real product feedback suck. and much more.

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SoCal CTO

MARCH 13, 2007

skip to main | skip to sidebar SoCal CTO Tuesday, March 13, 2007 8 Ways the Internet has Changed Software Marketing Great post - 8 Ways The Internet Changed Software Marketing - is an interesting take on how different it is these days to market software. Early Stage Marketing and Branding – Farida Fotouh.

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SoCal CTO

FEBRUARY 25, 2009

all the other folks out there that will try to enter the same market) the barriers have been dropping over the last few years. Fantastic post by Christian Gammill - Startup Delta Force… From a competitive perspective (e.g. How’s that for duality.

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Both Sides of the Table

MARCH 25, 2016

Lately I’ve been having to say things I thought I’d never have to remind people, like, “getting to positive gross margin in several territories is a very low bar to claim success” or “profitable excluding marketing costs” is not actually a real thing. Market Size. MakeSpace provides physical storage.

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socalTECH

FEBRUARY 15, 2019

In this industry, customer acquisition costs are super high. Customer acquisition costs can be as much as $200 an hour. However, because of our marketing and how efficient we are, we're able to make it work. However, because of our marketing and how efficient we are, we're able to make it work. The second thing, is tools.

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socalTECH

OCTOBER 25, 2012

That's because there isn't a product tailored to them. Shipping is the biggest barrier to entry in this market. RecycledBride was really the testing ground and gave us an education of the ins- and outs- of this market an dhow it works, and gave us extensive user testing. That's what Tradesy is. How do women use the website?

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Tech Zulu Event

AUGUST 15, 2011

Their featured speakers, who range in marketing and business expertise, will lead four intimate breakout discussions. Tony is currently Founder/CEO for Eventify, an LA-based startup creating a venue marketplace, and Visible Factors, an SEO consulting company. Check them out below: Tony Adam, Founder/CEO, Eventify and Visiable Factors.

SEO 85

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Startup Professionals Musings

APRIL 1, 2017

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his classic book. Due to the information overload felt by consumers today, marketing at the generic segment level no longer works.

Social Media 62

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SoCal CTO

DECEMBER 7, 2009

My initial conversations normally focus on the core of the business, important Startup Metrics , probably marketing strategy (ex. SEO for Startups and Negative Customer Acquisition Costs ) and, of course, the product itself. Normally the product is defined as a web site. What do I mean by the other interface?

Web 150

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InfoChachkie

DECEMBER 2, 2009

This entry focuses on how you can minimize your cost per customer acquired by systematically establishing the infrastructure necessary to track the results obtained from a variety of online and offline marketing vehicles. Decreasing Your Customer Acquisition Costs. Such Search Engine Optimization (SEO) is modern-day snake oil.

Customer 164

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Startup Professionals Musings

JULY 27, 2012

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his new book “ Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first.

Social Media 91

Social Media Media Metrics SEO 91

Both Sides of the Table

JANUARY 3, 2016

Examples of VC platform services include: recruiting, marketing, design support, inside sales reps, consulting, accounting services and so forth. Side Note : Upfront has hired Kerry Bennett as a member of our executive management team to run marketing – please follow her on Twitter here ].

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SoCal CTO

MARCH 20, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. Early Stage Marketing and Branding – Farida Fotouh. Marketing, Startups and Networking in Los Angeles.

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SoCal CTO

MARCH 9, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. Early Stage Marketing and Branding – Farida Fotouh. Marketing, Startups and Networking in Los Angeles.

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SoCal CTO

MARCH 20, 2007

Whats interesting is that Ive been seeing opportunities to use social marketing for businesses that typically target Time Poor audiences. I also read - The Difference Between Apple and Microsoft Marketing that tells us: Apples marketing is designed for Time Poor buyers, while Microsofts is designed for Time Rich buyers.

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socalTECH

OCTOBER 30, 2013

Farbod Shoraka: My background is actually in mergers and acquisition advisory. I got to see how different marketing and middlemen in the industry, such as Teleflora, 1-800-Flowers, and FTD, operate. This empowers local florists to take advantage of things like organic SEO, and also helps them promote their current business, as well.

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SoCal CTO

FEBRUARY 25, 2007

skip to main | skip to sidebar SoCal CTO Sunday, February 25, 2007 Challenge of Predicting Winners I just read a bit on the payout to YouTube from the Google Acquisition ( Internet News , CNN ). Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -.

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SoCal CTO

MARCH 20, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. Early Stage Marketing and Branding – Farida Fotouh. Marketing, Startups and Networking in Los Angeles.

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Startup Professionals Musings

OCTOBER 3, 2012

In addition, every business has operating costs, like customer acquisition, fulfillment, inventory, and customer service. In the online world, you need a solid connection between your domain name and your product, brand, or business. Beware of no-cost and low-cost marketing. Marketing requires content, and nothing is “free.”

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SoCal CTO

FEBRUARY 28, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. Early Stage Marketing and Branding – Farida Fotouh. Marketing, Startups and Networking in Los Angeles.

Google 150

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SoCal CTO

FEBRUARY 25, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. Early Stage Marketing and Branding – Farida Fotouh. Marketing, Startups and Networking in Los Angeles.

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SoCal CTO

FEBRUARY 17, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. Early Stage Marketing and Branding – Farida Fotouh. Marketing, Startups and Networking in Los Angeles.

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SoCal CTO

MARCH 1, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. Early Stage Marketing and Branding – Farida Fotouh. Marketing, Startups and Networking in Los Angeles.

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SoCal CTO

FEBRUARY 17, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. Early Stage Marketing and Branding – Farida Fotouh. Marketing, Startups and Networking in Los Angeles.

Los Angeles 150

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SoCal CTO

MARCH 12, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. Early Stage Marketing and Branding – Farida Fotouh. Marketing, Startups and Networking in Los Angeles.

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SoCal CTO

FEBRUARY 27, 2007

One of the things that Greg Forgatch (the original CEO) should be credited with was testing many different marketing approaches until he found the ones that worked. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. Early Stage Marketing and Branding – Farida Fotouh.

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SoCal CTO

FEBRUARY 17, 2007

When I recently was looking to find people who had experience with using social networks to reach people for what might be considered guerilla marketing efforts, again LinkedIn worked great. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -.

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Startup Professionals Musings

NOVEMBER 12, 2013

In addition, every business has operating costs, like customer acquisition, fulfillment, inventory, and customer service. In the online world, you need a solid connection between your domain name and your product, brand, or business. Beware of no-cost and low-cost marketing. Marketing requires content, and nothing is “free.”

Social Media 93

Social Media Content Startup Web 93

SoCal CTO

MARCH 5, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. Early Stage Marketing and Branding – Farida Fotouh. Marketing, Startups and Networking in Los Angeles.

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SoCal CTO

FEBRUARY 17, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. Early Stage Marketing and Branding – Farida Fotouh. Marketing, Startups and Networking in Los Angeles.

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SoCal CTO

FEBRUARY 20, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. Early Stage Marketing and Branding – Farida Fotouh. Marketing, Startups and Networking in Los Angeles.

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SoCal CTO

FEBRUARY 23, 2007

And there are definitely other service providers who provide things like marketing services who are interesting, so its not all service providers, its more like the wealth management types. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. You know what I mean.

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SoCal CTO

MARCH 22, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. Early Stage Marketing and Branding – Farida Fotouh. Marketing, Startups and Networking in Los Angeles.

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