socalTECH

NOVEMBER 5, 2015

MarketShare's predictive analytics software is used by the marketing industry to understand how their investments marketing and sales reflect in TV, print, display, search, video, social media, website, PR, and elsewhere. READ MORE>>.

Social Media 100

Social Media Acquisition Los Angeles Marketing 100

Startup Professionals Musings

AUGUST 3, 2022

Here is an outline of some key force multipliers that I have seen used effectively in the ongoing battle for business survival and success: Establish a presence on multiple social media channels. Amazingly, I still find that many small businesses still don’t use any social media, much less appear on a range of platforms.

Marketing 119

Marketing Social Media Mentor Conference 119

Startup Professionals Musings

JANUARY 16, 2011

Do you need the IPO for your acquisitions strategy? Of course, you’re going to have to perform well to make that stock useful in the acquisitions process. Rightly or wrongly, public ownership often lends prestige and credibility to the company in its sales efforts, general public relations, and the execution of its future strategies.

Social Media 89

Social Media Media Draper Startup 89

Startup Professionals Musings

DECEMBER 23, 2017

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Focus first on the social media trinity.

Media 59

Media Marketing Social Media Resource 59

Startup Professionals Musings

DECEMBER 17, 2022

Thus even if unit sales keep increasing, revenues can lag due to the need for lower prices as the mainstream market takes over. Customer acquisition gets harder and more expensive. You suddenly need to enhance your in-house social media efforts with a public relations firm.

Startup 106

Startup Pricing Cloud Computing Customer 106

Startup Professionals Musings

APRIL 29, 2022

No matter how excited your initial customers appear to be, every market has a saturation point on new and repeat sales. Stepping into unknown territories takes real customer acquisition marketing and new costs through social media, public relations, and advertising campaigns. Always have a next segment in your sights.

Marketing 110

Marketing Pricing Startup Customer 110

Startup Professionals Musings

JANUARY 6, 2021

Your focus for momentum could be sales, profitability, or number of customers, but trying to keep all possible parameters growing is simply not practical. In most companies, maintaining momentum requires the right strategic partners and acquisitions, in lieu of short-term price adjustments and special sales.

Technical Review 160

Technical Review Technical Advisors Startup Mentor 160

Startup Professionals Musings

OCTOBER 30, 2022

Almost instantly, via the Internet or on their smartphone in the store, they can find the lowest price alternative or their favorite features, without waiting for push marketing or listening to your best sales person. This is a key moment where your customer acquisition costs go way down, and your profits go way up.

Customer 146

Customer Custom Startup Course 146

Startup Professionals Musings

OCTOBER 23, 2012

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity.

Media 92

Media Social Media Marketing Resource 92

InfoChachkie

JUNE 16, 2011

In social media, the underlying artifact of the ecosystem is that consumers are following people. 5) Twitter’s recent $40M acquisition of TweetDeck is an interesting development. 5) Twitter’s recent $40M acquisition of TweetDeck is an interesting development. I have been monetizing social media for six years.

Social Media 252

Social Media Platform Media Networking 252

socalTECH

APRIL 1, 2016

Woodland Hills-based United Online has sold its StayFriends social networking site, to German company Stroer Content Group GmbH , the company said Thursday afternoon. United Online said it will receive 16.0 million euros ($18.3M US) for StayFriends.

Woodland Hills 100

Woodland Hills Social Media Social Network Sites 100

Startup Professionals Musings

OCTOBER 6, 2023

Make sure everyone accurately posts their role with your startup on social media profiles, resumes, and references. Sales and distribution channel activity will be analyzed, as well as cost of customer acquisition, to make an independent assessment of your financial projections.

Technical Review 118

Technical Review Startup Satisfaction Invest 118

socalTECH

JANUARY 14, 2011

We have a very sophisticated, analytics and software platform that over half the Fortune 50 are now using, to help guide how they invest in marketing and sales activities and investments. Essentially, we help them learn how to get more with less, and also how to consider new investments in things like social media, mobile marketing, or video.

Social Media 235

Social Media Demand Activity Marketing 235

Startup Professionals Musings

MARCH 20, 2020

Thus even if unit sales keep increasing, revenues can lag due to the need for lower prices as the mainstream market takes over. Customer acquisition gets harder and more expensive. You suddenly need to enhance your in-house social media efforts with a public relations firm.

Pricing 123

Pricing Cloud Computing Customer Custom 123

Startup Professionals Musings

DECEMBER 13, 2019

It’s always tempting to think that more product variations will satisfy more customers and lead to new sales. The most cost-effective marketing approaches have changed; from catalogs to web sites, and from television commercials to social media. Excessive support and return activities.

Outsource Development 122

Outsource Development Outsource Metrics Technical Review 122

Startup Professionals Musings

DECEMBER 18, 2015

Image via Pixabay Making more sales quickly today is no longer about selling. Customers are more in control of their buying decisions than ever before, with the wealth of alternatives and information available online, and interactive access to sources they trust via social media. Tune your sales process to address each of these.

Customer 65

Customer Custom Sales Social Media 65

Startup Professionals Musings

MARCH 3, 2021

For example, if you have ever watched the Shark Tank show on TV, they always ask about the cost of customer acquisition. Equity investors realize that they won’t see any real return until an exit occurs, such as a sale, merger, or IPO. You need to have quantifiable objectives, with measurements, to keep you on the path to success.

Entrepreneur 162

Entrepreneur Social Media Examples Metrics 162

Startup Professionals Musings

DECEMBER 22, 2021

In this age of instant and global communication via social media and the Internet, I see more and more evidence that delighted customers should be your top priority. Too many businesses I know still see customer service as a burden, rather than an opportunity to gain loyalty and advocacy.

Customer 114

Customer Custom Satisfaction Metrics 114

Startup Professionals Musings

JANUARY 24, 2021

Make sure everyone accurately posts their role with your startup on social media profiles, resumes, and references. Sales and distribution channel activity will be analyzed, as well as cost of customer acquisition, to make an independent assessment of your financial projections.

Technical Review 151

Technical Review Startup Satisfaction Invest 151

Startup Professionals Musings

FEBRUARY 3, 2020

Almost instantly, via the Internet or on their smartphone in the store, they can find the lowest price alternative or their favorite features, without waiting for push marketing or listening to your best sales person. This is a key moment where your customer acquisition costs go way down, and your profits go way up.

Customer 124

Customer Custom Startup Course 124

Tech Zulu Event

APRIL 24, 2013

Guest article by Richie Hecker, Founder of Bootstrapper Media. For about 50 years, (…cough M) Ad Men, or marketing and sales individuals, have been the kings of organizational hierarchy … and then came the Internet of things and engineers took over the throne. It’s the whole conversion flow.

Hulu 111

Hulu Startup Social Media Organization 111

Tech Zulu Event

MARCH 19, 2015

Social Media Automation Tools. Social media has become a critical communication channel for businesses to acquire new clients, reduce support costs, and learn about customer preferences. However, social media maintenance can be an expensive activity for businesses because it is labor-intensive and abstract in nature.

Competition 40

Competition Technology Social Media Tips 40

Startup Professionals Musings

NOVEMBER 1, 2015

Thus even if unit sales keep increasing, revenues can lag due to the need for lower prices as the mainstream market takes over. Customer acquisition gets harder and more expensive. You suddenly need to enhance your in-house social media efforts with a public relations firm.

Startup 116

Startup Pricing Cloud Computing Customer 116

Startup Professionals Musings

JUNE 26, 2020

Include marketing, sales, and customer rollout plans. Set specific targets on the sales channels and marketing initiatives you need, including the use of social media, brand building, franchising, trade shows, affiliates, and distributors. Most investors don’t want long-term commitments.

Product 169

Product Summary Startup Examples 169

SoCal CTO

MARCH 12, 2007

Maybe its because Im 66", but I think most clothes shopping really stinks and when was the last time that a sales person was actually helpful. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. Los Angeles Social Media Starters What is Visible Networking?

MyShape 150

MyShape CTO Coach Southern California CTO Hire 150

Tech Zulu Event

AUGUST 15, 2011

and most recently Myspace, where he ran an online marketing team focused on SEO, social media, and paid traffic acquisition. He is currently also consulting as Social Producer at CBS News for their show What’s Trending. Garth Holsinger, VP of Global Sales and Business Development, Klout.

SEO 85

SEO CTO Coach Conference Social Media 85

TechCrunch LA

SEPTEMBER 7, 2021

It’s different than working with a group like us that’s trying to optimize every small piece of the funnel, and being accountable for the entire funnel to drive as much sales or revenue. I oversee sales, marketing and partnerships, and my role is really trying to figure out which brands make most sense to partner with MuteSix.

Commerce 211

Commerce Content Marketing Startup 211

Startup Professionals Musings

MAY 1, 2019

With the real data from that surge, you need to take a hard look at business model realities, cost of customer acquisition, inventory costs, and other key metrics. You can’t afford to close every sale, or handle every customer complaint. It’s time to really focus on social media, videos, and email.

Metrics 86

Metrics Startup Training Customer 86

Startup Professionals Musings

SEPTEMBER 26, 2014

Thus even if unit sales keep increasing, revenues can lag due to the need for lower prices as the mainstream market takes over. Customer acquisition gets harder and more expensive. You suddenly need to enhance your in-house social media efforts with a public relations firm.

Pricing 105

Pricing Cloud Computing Customer Custom 105

Startup Professionals Musings

OCTOBER 17, 2018

Most great crowdfunding campaigns, for example, are the result of momentum built through social media. These would include cost of customer acquisition, cost of leads, sales channel, cost of goods, and pricing strategy. Quantify progress against generic growth constraints.

Tips 79

Tips Metrics Technical Review Customer 79

Startup Professionals Musings

MARCH 3, 2018

Thus even if unit sales keep increasing, revenues can lag due to the need for lower prices as the mainstream market takes over. Customer acquisition gets harder and more expensive. You suddenly need to enhance your in-house social media efforts with a public relations firm.

Pricing 52

Pricing Cloud Computing Customer Custom 52

socalTECH

OCTOBER 25, 2012

It's as easy as Instagram, and takes no technical knowledge or sales knowledge. I read everything online I could about customer acquisition, marketing, design, and coding, and every part of the business I could. While I was doing that, I was learning about social media, about SEO, about gorilla marketing, and so on.

Startup 236

Startup Education Acquisition Funding 236

SoCal CTO

JANUARY 5, 2011

. - Union Square Ventures , June 10, 2010 No Plan Survives First Contact With Customers – Business Plans versus Business Models - Steve Blank , April 8, 2010 Pricing models, the freemium myth and why you may not be charging enough for your product - Seth Levine's VC Adventure , August 12, 2010 Case Study: Continuous deployment makes releases non-events (..)

Startup 378

Startup Venture Capital Blogging CTO Coach 378

Startup Professionals Musings

AUGUST 30, 2015

Almost instantly, via the Internet or on their smartphone in the store, they can find the lowest price alternative or their favorite features, without waiting for push marketing or listening to your best sales person. This is a key moment where your customer acquisition costs go way down, and your profits go way up.

Customer 101

Customer Custom Startup Course 101

Both Sides of the Table

FEBRUARY 28, 2018

If a consumer will pay a fixed price for a product or service then the battle over who gets the margin in any sale is between the person who merchandises a product and the person who manufactures it. companies that have to spend too heavily on customer acquisition). I’ll give you some of Parachute’s repeat rates later in the post.

Product 296

Product Course Customer Custom 296

socalTECH

FEBRUARY 13, 2015

We caught up with CEO Serge Gojkovich to learn more about what the company is up to, and to hear more about the company''s acquisition of Curby this week. We''re also promoting the parking with our partners, with valets, with restaurants, all on social media, to show that we are all one happy family.

Networking 100

Networking CTO Hire CTO Coach Mobile 100

Startup Professionals Musings

JULY 19, 2014

Almost instantly, via the Internet or on their smartphone in the store, they can find the lowest price alternative or their favorite features, without waiting for push marketing or listening to your best sales person. This is a key moment where your customer acquisition costs go way down, and your profits go way up.

Customer 98

Customer Custom Entrepreneur Startup 98