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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

Or read the quick, informative summary below the image! He is very hands-on and helpful – especially for any company looking into customer acquisition. Here’s a summary of our interview. o CPM model gave him control over the information in the acquisition cycle so he focused on that. -

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Here Is How To Win Today With The Customer In Control

Startup Professionals Musings

Almost instantly, via the Internet or on their smartphone in the store, they can find the lowest price alternative or their favorite features, without waiting for push marketing or listening to your best sales person. This is a key moment where your customer acquisition costs go way down, and your profits go way up.

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6 Risks For Taking A Side Door Into A Public Exchange

Startup Professionals Musings

A reverse merger is the acquisition of an already public company (usually a dormant shell) to avoid the Initial Public Offering (IPO) process and cost, to quickly get your startup on a public exchange for fund raising through visibility and selling stock. There just aren’t enough angel investors and VCs to go around.

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4 Keys To A Successful Integrity Check With Investors

Startup Professionals Musings

For reference, here is a quick summary of key elements which most investors include in their due diligence process: Key personnel review. Sales and distribution channel activity will be analyzed, as well as cost of customer acquisition, to make an independent assessment of your financial projections.

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Interview: Paige Craig, CEO BetterWorks

InfoChachkie

Paige is a gifted communicator and my summary does not do him justice. He offers a number of worthwhile tips and tricks that I was not able to capture in the textual summary, so the 14-minute audio file is well worth your time. What follows is a summary which paraphrases Paige’s responses. Click here to listen to the Audio File.

Summary 246
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6 Considerations For Going Public Via Reverse Merger

Startup Professionals Musings

A reverse merger is the acquisition of an already public company (usually a dormant shell) to avoid the Initial Public Offering (IPO) process and cost, to quickly get your startup on a public exchange for fund raising through visibility and selling stock. There just aren’t enough angel investors and VCs to go around.

Summary 121
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Be Careful About Being a Meddling Startup CEO

Both Sides of the Table

At times I wanted the engineering team to produce features to support our sales efforts to I occasionally leaned on them a bit. So he would allocate say – 20% to sales, 15% to marketing, 20% to eng priorities, 10% to customer support, 10% to ops, 20% to ‘platinum customers’ and maybe 5% directly to me as the CEO.

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