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Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

However, as I read more about your focus, you are using these things in a slightly different way, i.e., not sure if SEO is as important. I recently posted about SEO for Startups. Is/was SEO important for MakeItWork? Our new customer acquisition has grown and our costs have plummeted. A negative customer acquisition cost!

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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

Customer Acquisition. How many adds came through organic SEO? For example, if you have developers, content people or SEO folks working on SEO programs you’ll need to allocate their time / costs to this effort. SEO is seldom “free.”. How many through affiliate deals? lowering $1.50 increasing conversion from 12.5%

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Tsavo Names General Manager For SEO Unit

socalTECH

Tsavo said that its Tsavo Agency will provide search engine marketing, search engine optimization, and search engine reputation management services, and leverage the firm's recent acquisition of Better and its DONE! READ MORE>>

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This Week in Venture Capital with Jason Calacanis

Both Sides of the Table

We covered the following and much more: - FourSquare ( rumors of both an $80m pre money or a $100 million acquisition ). Q&A delivers amazing SEO juice that I’ve seen at several recent companies so I get that. And SEO juice of sites with no value makes searching for real product feedback suck. sites still dominate.

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Covario Buys Netconcepts

socalTECH

Covario said the buy will strengthen the firm's position providing SEO solutions to large advertisers. Tags: covario merger acquisition netconcepts. Netconcepts was founded in 1995, and serves such clients as Cabela's, Northern Tool, Ann Taylor, Deckers, Woolrich, and Builder's Square. READ MORE>>.

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Covario Acquired By Dentsu Aegis Network

socalTECH

As part of the deal, Covario''s SEO software arm--Rio SEO--will become an independent company. UK-based Dentsu Aegis Network said that the acquisition will help build out its organization on the West Coast. covario dentsu aegis network search content marketing agency merger acquisition' READ MORE>>.

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The Trade Desk, Acquisio Partner

socalTECH

Acquisio said it manages more than $450M in ad spending for such firms as Yellow Pages Group, SEO Inc. Tags: exchange advertising acquisition desk trade. and other firms. The Trade Desk is venture backed by IA Ventures and Founder Collective, as well as a long list of other angel investors. READ MORE>>.

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