SoCal CTO

JANUARY 28, 2010

He was struggling to find high quality developers in Los Angeles. Just the kind of person I like to meet. :) But I was a bit surprised when he emphasized how hard it had been for them to find a web developer in Los Angeles. Or at least not development to any depth. He has a great concept with some complexity to it.

Web Development 167

Web Development Los Angeles Web Develop 167

socalTECH

MAY 7, 2013

Los Angeles-based TenFarms , the mobile application development startup headed by Nils Forsblom, announced this morning that it has raised $2.7M in an angel funding round, to launch a new mobile advertising product called Adtile to the market. TenFarms did not disclose the names of those angel investors.

Advertising 159

Advertising Software Mobile Los Angeles 159

socalTECH

JULY 21, 2014

Los Angeles-based Leadbolt , the app discovery and monetization startup led by Dale Carr, said today that it has launched a new mobile ad marketplace. Leadbolt said the new ad exchange is called Leadbolt Connect, and will allow mobile app developers and marketers to to connect on ad campaign offerings. READ MORE>>.

Advertising 138

Advertising Mobile Los Angeles Platform 138

socalTECH

JUNE 30, 2015

Los Angeles-based Nativo the native advertising technology developer led by Justin Choi, said Tuesday morning that it has raised $20M in a Series B funding round. The funding was led by Advance Vixeid Partners (AVP), and also included RezVen Partners and the company's other existing investors.

Advertising 100

Advertising Bertelsmann Los Angeles Content 100

socalTECH

JANUARY 6, 2016

Los Angeles-based advertising marketplace operator Rubicon Project , and social games developer Zynga have inked a deal to let marketers access Zynga's premium guaranteed advertising inventory, according to the two.

Advertising 100

Advertising Los Angeles Sales Marketing 100

socalTECH

DECEMBER 12, 2012

Los Angeles-based social game developer Scopely announced today that it has launched a new, developer program called LeveUp, which looks to help top independent game studios co-develop titles with Scopely. The firm raised $8.5M in a funding in September.

Develop 183

Develop Development Google Mobile 183

socalTECH

SEPTEMBER 4, 2015

Los Angeles-based advertising optimization and automation technology developer Rubicon Project is taking its technology into the out-of-home advertising market, the company said late Thursday.

Advertising 100

Advertising Los Angeles Media Technology 100

socalTECH

FEBRUARY 21, 2013

One of the biggest issues facing mobile application developers today, is finding new users among a gigantic sea of applications. A Los Angeles-based startup, PaeDae , is looking to change that with a new platform it is calling BARTR , which it says will let mobile app developers exchange traffic and users.

Mobile 199

Mobile Develop Development Help 199

socalTECH

SEPTEMBER 1, 2010

Los Angeles-based Rubicon Project , the online advertising firm which helps web publishers optimize their ad network revenues, reported this week on the latest online ad spending, saying that ad spending tracked at its customers grew 47 percent in the first half of the year. Tags: rubicon project online advertising content.

Advertising 193

Advertising Clearstone Report Equity 193

socalTECH

FEBRUARY 27, 2012

Los Angeles-based Total Immersion , the developer of augmented reality technology, is looking to apply its technology to the game development market, the firm said Monday. Total Immersion has mostly been using its augmented reality technology for promotional and advertising efforts.

Develop 209

Develop Development Advertising Los Angeles 209

socalTECH

JUNE 18, 2013

AdSense was developed by Applied Semantics, and used software to determine the content and subject of a web page, and then matched those ads to a pool of advertisers; the software was known as Applied Semantics AdSense until Google acquired Applied Semantics on April 24, 2003. READ MORE>>.

Google 198

Google Develop Development Southern California 198

socalTECH

SEPTEMBER 13, 2016

Santa Monica-based talent management software developer Cornerstone OnDemand and the Los Angeles Rams said on Monday that the Rams will use Cornerstone OnDemand's cloud-bsaed software for its front office and operations personnel. Financial details of the deal were not disclosed. READ MORE>>.

Cornerstone OnDemand 100

Cornerstone OnDemand Los Angeles Angel Santa Monica 100

socalTECH

OCTOBER 9, 2014

Los Angeles-based Mandalay Digital said today that it has acquired the mobile app discovery engine from Xyo. Xyo develops an app search engine and contextual advertising technology used by mobile operators, including Verizon, Voadafone Australia, Deutsche Telekom Europe, and T-Mobile USA.

Develop 147

Develop Development Mobile Advertising 147

socalTECH

JANUARY 24, 2022

Los Angeles-based advertising technology developer Zefr says it has partnered with TikTok, to provide brand safety and brand suitability measurements. Financial details of the partnership were not announced.

Advertising 113

Advertising Los Angeles Content Media 113

socalTECH

OCTOBER 26, 2021

Los Angeles-based e-commerce software developer Assembly said this morning that it has acquired e-commerce advertising software developer Pacvue. Financial details of the buy were not announced. Pacvue is based in Seattle. Assembly s is led by co-founder and CEO Sandeep Kella.

Commerce 160

Commerce Software Development Advertising Los Angeles 160

socalTECH

MARCH 19, 2021

Los Angeles-based advertising technology developer Magnite--formerly known as Rubicon Project--said it raised $400M in a convertible note offering. billion acquisition of another advertising technology company, SpotX.Magnite trades on the Nasdaq as MGNI. Magnite is currently in the process of a $1.17

Technical Review 113

Technical Review Advertising Los Angeles Acquisition 113

socalTECH

AUGUST 4, 2021

Los Angeles-based Ryff, a developer of brand integration and advertising tools, has raised $11.7M The company develops real-time brand integration technology which integrates virtual products into previously developed content, including edited content and library content on over-the-top (OTT) systems.

Content 113

Content Los Angeles Advertising Equity 113

socalTECH

SEPTEMBER 17, 2021

Los Angeles-based digital performance advertising company Ad.net announced this week that it has named Brandon Caudill as the company's new Senior Vice PResident of Business Development. The company--which serves brands and agencies--said that Caudill was previously an early employee at ZergNet.

Advertising 113

Advertising Los Angeles Capital Develop 113

socalTECH

DECEMBER 10, 2010

Thanks to all of our sponsors and advertisers, who make our coverage of Southern. venture funding and business deals, technology develops, and more from Santa Barbara. venture funding and business deals, technology develops, and more from Santa Barbara. experts, developers, and many, many others. Advertisers.

SoCalTech 127

SoCalTech Advertising Rustic Canyon Glendale 127

socalTECH

JULY 10, 2020

Los Angeles-based advertising technology developer The Trade Desk says that its Chief Strategy Officer, Brian Stempeck, will step down from the firm on September 1st. e originally founded and ran the company's New York office, before moving to Los Angeles in 2018. READ MORE>>.

Advertising 124

Advertising Los Angeles Platform Angel 124

socalTECH

MARCH 16, 2021

Los Angeles-based Magnite, the sell-side advertising software developer which was previously known as Rubicon Project, says it has priced an offering of $350M in convertible senior notes. Magnite offers up a sell-side advertising platform for desktop, mobile, audio, and other platforms. The notes are due in 2026.

Pricing 113

Pricing Software Review .Net Advertising 113

socalTECH

DECEMBER 15, 2011

Woodland Hills-based Yowza , the developer of a mobile coupon application for both the iPhone and Android, disclosed today that it has closed on a Series A funding round. The round came from the Tech Coast Angels and the Pasadena Angels. The firm did not detail exact timing or size of the round. READ MORE>>.

Woodland Hills 160

Woodland Hills Mobile Tech Coast Angels Angel 160

socalTECH

APRIL 12, 2021

Los Angeles-based >A href="[link] which develops contextual advertising technology focused on video, has raised $18M in a Series B investment round. The round was led by Intel Capital, and also WISE Ventures, Quest Venture Partners and Mirae Asset Venture Investment, plus angels Mike Baker (Dataxu) and Mike Shehan (SpotX).

Advertising 113

Advertising Los Angeles Content Invest 113

TechCrunch LA

FEBRUARY 19, 2020

Nuggetverse — Los Angeles-based Nuggetverse is creating a children’s media business based on its marquee character, Tubby Nugget. SketchAR — this Lithuanian company is developing an AI-based mobile app for teaching drawing using augmented reality. Wabisabi Design, Inc.

Artificial Inteligence 331

Artificial Inteligence Social Network Los Angeles Snapchat 331

socalTECH

NOVEMBER 22, 2021

Burbank-based Cast & Crew, which provides payroll software and services to the entertainment industry, said last week that it has signed a deal to acquire The Team Companies, a developer of payroll and production management services to the advertising, music and concert tours and live events industries.

Burbank 100

Burbank Company Companies Entertainment 100

socalTECH

JULY 18, 2017

Los Angeles-based online advertising exchange operator Rubicon Project has acquired programmatic advertising technology developer nToggle , in a deal worth $38.5M Rubcion Project said the technology developed by nToggle will be made available on Rubicon Project's platform in the coming months.

Advertising 149

Advertising Los Angeles Platform Technology 149

socalTECH

AUGUST 12, 2020

Los Angeles-based AdGreetz , which develops a video personalization software platform for advertisers, says it has partnered with social networking service TikTok. According to the two, the deal will allow advertisers to produce, deploy, and optimize "hyper-personalized" content and messaging in real time.

Social Network 113

Social Network Advertising Los Angeles Content 113

socalTECH

JANUARY 31, 2020

Los Angeles-based advertising exchange operator Rubicon Project and advertising software developer Telaria said on Thursday afternoon that the two have filed joint proxy statement and proxies, for their previously announced stock-for-stock merger. The companies said the move comes after the U.S.

Advertising 113

Advertising Software Development Los Angeles Software 113

socalTECH

NOVEMBER 2, 2020

Los Angeles-based ad tech developer The Trade Desk said it has tied with measurement provider Nielsen , in developing and deploying a new Internet identity effort it calls "Unified ID 2.0".

Advertising 113

Advertising Los Angeles Angel Develop 113

socalTECH

JULY 2, 2018

Los Angeles-based Lucidity , a developer of blockchain advertising technology, said this morning that it has named AdColony co-founder Nikao Yang as its Chief Operating Officer. AdColony develops mobile video advertising technology, and was acquired in 2014 for $350M by Operat Software. READ MORE>>.

Advertising 113

Advertising Los Angeles Mobile Sales 113

socalTECH

DECEMBER 19, 2018

Los Angeles-based programmatic advertising platform provider The Trade Desk said on Wednesday that advertising technoloy platform developer PubMatic has selected the company's unified IT solutions on its sell-side platform. Financial impact of the win were not announced.

Advertising 113

Advertising Platform Los Angeles Help 113

socalTECH

OCTOBER 5, 2016

Los Angeles-based programmatic advertising company MediaAlpha , led by Steve Yi, says it has seen more than $100M in revenues, for the company's second year. The provider of programmatic advertising technology said it nearly doubled the size of its team in the past 12 months. READ MORE>>.

Advertising 164

Advertising Los Angeles Platform Media 164

socalTECH

MAY 20, 2014

Los Angeles-based OpenX launched a new software development kit for the mobile video advertising market today, aimed at helping iOS and Android developers to add video ads to their apps. OpenX said the SDK offers up "plug-and-play" video advertising to help mobile app publishers and developers monetize their inventory.

OpenX 174

OpenX Mobile Advertising Software Development 174

socalTECH

AUGUST 21, 2020

Los Angeles-based OpenX said this week that it has launched a new product, Apollo, which it says helps publishers maximize their programmatic revenue. OpenX develops software for online publishers, helping them to manage online advertising on their properties. Pricing on the new tool was not announced. READ MORE>>.

OpenX 113

OpenX Product Advertising Tool 113

socalTECH

SEPTEMBER 25, 2009

Once again, we'd like to thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Your Software Development Partner. Los Angeles-based executive search for emerging growth companies. Advertisers. Tags: advertisers sponsors.

Advertising 113

Advertising Southern California IP VentureNet 113

socalTECH

DECEMBER 15, 2008

Los Angeles- and New York-based My Damn Channel, a producer of online, original video, has bolstered its executive ranks, hiring on a new Vice President of Advertising Strategy & Partnerships for the firm. The company said that Sahaila Suhimi will fill the new role, reporting to CEO and founder Rob Barnett.

Advertising 124

Advertising Content Venture Capital Los Angeles 124

socalTECH

DECEMBER 19, 2019

Los Angeles-based advertising technology developer and advertising marketplace operator Rubicon Project has merged with Telaria , a fellow online advertising company, in a stock-for-stock exchange. The deal will create what the two said will be the "largest independent sell-side advertising platform" in the market.

Advertising 100

Advertising Los Angeles Platform Marketing 100