socalTECH

JULY 8, 2013

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project).

Advertising 253

Advertising Mobile OpenX Software Review 253

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DECEMBER 12, 2012

Los Angeles-based Evolve Media Corp , which operates such sites as CraveOnline, totallyher Media, GameRevolution, and LiveOutdoors, said today that it has launched a new online advertising product. The company said its INgage product semantically maps site content and helps online advertisers reach site visitors.

Media 147

Media Product Advertising Sites 147

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AUGUST 26, 2014

Los Angeles-based Evolve Media , the parent company of CraveOnline and TotallyHer, said late last night that it is in a partnership with Moat , where Moat will help to audit the viewability of all of its properties. Evolve says its family of sites now reach 95 million people each month. READ MORE>>.

Media 138

Media Metrics Advertising Content 138

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APRIL 16, 2010

Los Angeles-based Break Media , the online operator of a network of sites focused on men, announced Friday morning that it has launched a new division focused on CPA, performance marketing. Tags: marketing media social advertising break apogee. Break said it soft-launched the division in January. READ MORE>>.

Social Media 230

Social Media Media Marketing Advertising 230

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SEPTEMBER 6, 2012

Online advertising provider Real Media Group , which is part of 24/7 Media, said today that it has launched three new video formats. 24/7 Media acquired Los Angeles-based Panache in December of 2011. READ MORE>>.

Media 154

Media Slides Social Media Advertising 154

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OCTOBER 13, 2010

Los Angeles-based Break Media , the online video and content firm headed by Keith Richman, said this morning that it is targeting Hispanic males with a new site, TuVez.com. According to Break, the new site will provide content focused on entertainment, gaming, sports, and culture, all in context of Hispanic males.

Sites 193

Sites Break.com Entertainment Content 193

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FEBRUARY 24, 2010

has invested in a Chinese provider of online advertising. According to Beijing-based Yoyi Media , it received a Series A investment on undisclosed size from Steamboat Ventures and Gobi Partners. Yoyi Media provides targeted advertising and demographics to Chinese web sites.

Steamboat Ventures 157

Steamboat Ventures Advertising Burbank Venture Capital 157

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AUGUST 10, 2012

Los Angeles-based Rubicon Project said today that it has passed Google in the latest, comScore Media Metrix monthly ranking of Ad Focus properties. Rubicon reports that the the July 2012 comScore ranking found that Rubicon Project now reaches 96.2% of the U.S. READ MORE>>.

Advertising 147

Advertising Google Report Networking 147

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JULY 21, 2016

Los Angeles-based Jukin Media has launched a new, online marketplace to let marketers, advertisers, TV producers, digital publishers, and others license viral content, the company said on Wednesday. Jukin Media is known for its licensing of such viral clips as "Hero Cat" and others. READ MORE>>.

Media 100

Media Advertising Content Los Angeles 100

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SEPTEMBER 10, 2010

Los Angeles-based Demand Media , the online media site run by Richard Rosenblatt, said Friday that it has updated its eHow web site, the firm's questions and answers site. Tags: ehow demand media question answer video help. Among the channels are family, food, health, home, money and style sections.

eHow 182

eHow Demand Media Sites 182

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JUNE 23, 2010

Los Angeles-based Break Media , the online media and advertising firm run by Keith Richman, announced this morning that it is in a major expansion in its advertising network, and has added 23 new verticals to its network. Tags: break media entertainment internet advertising content. READ MORE>>.

Media 176

Media Advertising Entertainment Content 176

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NOVEMBER 5, 2013

Los Angeles-based PK4 Media announced today that it has launched a new product aimed at optimizing both display and video advertising, across mobile, tablet, and online platforms. Alexander previously served at such companies as Dedicated Media, Clickshift, and ValueClick. READ MORE>>. pk4media vidoe optimization'

Media 138

Media Advertising Los Angeles Platform 138

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JANUARY 18, 2012

Los Angeles-based Break Media , the online content publisher which runs Break.com as well as a number of other sites, said it has launched a new advertising unit it is calling "Social Video Accelerator". The firm said that the unit provides guaranteed cost-per-view (CPV) ads through its family of sites.

Break.com 140

Break.com Media Advertising Sites 140

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NOVEMBER 9, 2010

Los Angeles-based Bid4Spots , which operates an online reverse auction site for radio advertising, has extended into display media advertising, the firm said Tuesday. According to Bid4Spots, which is headed by Dave Newmark, it will offer up an online, weekly auction of unsold display media. READ MORE>>.

Media 157

Media Advertising Los Angeles Pricing 157

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JUNE 29, 2011

Los Angeles-based MySpace , the once dominant social networking website, has been sold to Irvine-based Specific Media , the online advertising network, in a deal reportly worth $35M. According to Specific Media, News Corporation will take a minority equity stake in Specific Media as part of the deal.

Media 140

Media Social Network News Advertising 140

Both Sides of the Table

SEPTEMBER 20, 2010

Solve Media is that. In the early days of the Internet as an advertising medium the industry organized to create “standard ad units&# for which most media companies would sell their inventory. The standards were set by the IAB ( Interactive Advertising Bureau ), which was founded in 1996. But is there a better way?

Media 288

Media Advertising Screening Content 288

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MARCH 24, 2010

Los Angeles-based Break Media , which operates a number of Internet media and entertainment properties focused on men, said late Tuesday evening that it has partnered with BlueKai and exelate , two firms providing online advertising data. Tags: break media content publishing advertising bluekai exelate.

Media 150

Media Break.com Advertising Entertainment 150

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JULY 27, 2010

Los Angeles-based Break Media , the online entertainment site run by Keith Richman, said today that it has launched a new, 3D video channel--and will also produce its own, original 3D series. Tags: break media content publishing hollywood. The channel will also feature other, 3D videos from across the web. READ MORE>>.

Media 178

Media Hollywood Advertising Entertainment 178

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AUGUST 24, 2018

Los Angeles-based digital advertising firm H Code , which focuses on the U.S. Hispanic market, has signed a deal with media and publishing company Metro LATAM. According to H Code, it will exclusively represent all ad inventory in the US for Metro LATAM's sites in Mexico, Puerto Rico, Chile, and Colombia. READ MORE>>.

News 100

News Advertising Media Sites 100

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MARCH 10, 2011

Los Angeles-based Evolve Media Corp. , the parent firm of Gorilla Nation and AtomicOnline, said today that it has launched sales efforts for its new video advertising division, SpringBoard Video. Drescher has previously served at Video Egg and ScanScout.

Gorilla Nation 133

Gorilla Nation AtomicOnline Sales Media 133

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FEBRUARY 19, 2014

Los Angeles-based Shopzilla , the online comparison shopping site owned by Symphony Technology Group (STG), announced today that it has acquired Ventura-based Connexity , the programmatic media buying company led by Dave Gross. Gross is the former founder of Internet advertising firm Fastclick. READ MORE>>.

Ventura 225

Ventura Advertising Incubator Acquisition 225

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AUGUST 28, 2013

Los Angeles-based native advertising technology developer Nativo , which is headed by Justin Choi, has landed a new set of premium publishers as customers, the company said today. nativo advertising sponsored content native publishing publisher' Financial details of the wins were not announced. READ MORE>>.

Internet Brands 157

Internet Brands Advertising Content Media 157

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MARCH 15, 2010

Los Angeles-based Demand Media , the online media venture of Richard Rosenblatt, announced Monday afternoon that it has hired on Joanne Bradford, most recently Yahoo's SVP of U.S. According to Demand, Bradford will oversee brand advertisers on the firm's top 20 owned and operated web sites. READ MORE>>.

Yahoo 113

Yahoo Demand Media Advertising 113

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MAY 20, 2011

Los Angeles-based Evolve Media , the parent firm of Gorilla Nation and AtomicOnline, said this morning that it has acquired WholesomeBabyFood.com , an online site focused on homemade baby food recipes. Evolve Media said the site will become part of its Momtastic online community for moms.

Gorilla Nation 133

Gorilla Nation Media AtomicOnline Sites 133

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SEPTEMBER 29, 2014

Los Angeles-based Gumgum , the online advertising technology developer led by Ophir Tanz, recently rolled out a new, programmatic ad platform for its in-image advertising. Gumgum provides in-image advertising technology, which integrates ads into a site''s photos. gumgum programmatic advertising image'

Platform 138

Platform Advertising Los Angeles Sites 138

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OCTOBER 8, 2012

Moviepilot , which operates an online movie discovery site, said last week that it has opened up an office on Abbot Kinney in Venice, California, as part of its expansion into Los Angeles. Elkins joins the firm from MEC, where she had run interactive media campaigns for Paramount and Dreamworks.

Venice 178

Venice Paramount Advertising Los Angeles 178

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FEBRUARY 23, 2009

Los Angeles-based Break Media , which operates a network of online content sites focused on men, said today that it has launched a new NASCAR-themed site called All Left Turns. Break said the new site will offer news, race analysis, driver interviews, and profiles on NASCAR. READ MORE>>.

Sites 100

Sites Content News Advertising 100

socalTECH

AUGUST 6, 2012

Santa Monica-based Demand Media (www.demandmedia.com) has seen its share of ups and downs as one of the highest visibility technology and media companies to come out of Southern California's technology ecosystem in recent years. What is Demand Media doing nowadays? We perfected that in text format, and very simple formats.

Demand 240

Demand Media eHow Content 240

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JUNE 21, 2012

Los Angeles-based online coupon and deal site Savings.com has been acuqired by Cox Target Media , Cox announced Thursday afternoon. Financial terms of the buy were not disclosed. The deal includes Savoo.co.uk, and will add Savings.com to Valpak, the provider of those ubiquitous blue coupon envelopes distributed to U.S.

Media 164

Media Acquisition Los Angeles Platform 164

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JULY 17, 2013

Los Angeles-based comparison shopping site Shopzilla announced this morning that it is expanding in Europe, and has launched a new division in Europe called Aisle A. Shopzilla said the new division will focus on new media and audience targeting, offering up marketers access to its shopping intent data. READ MORE>>.

Advertising 138

Advertising Sites Equity Los Angeles 138

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MARCH 12, 2015

Los Angeles-based Katch , the advertising technology developer headed by Patrick Quigley, said Wednesday that it has launched a new software platform, aimed at helping brands monetize all of their website visitors. katch vantage media bidding marketplace advertising rename real time' READ MORE>>.

Product 100

Product Advertising Media Platform 100

Startup Professionals Musings

AUGUST 25, 2023

The cost of entry has never been lower, with new tools to create your own website , and free social media to get your message out everywhere. Based on my own experience as a mentor and angel investor, I find that as many as ninety percent of startups fail in the first five years, despite their best efforts.

Social Media 98

Social Media Metrics Media Tool 98

socalTECH

FEBRUARY 16, 2016

Los Angeles-based programmatic advertising technology and marketplace operator OpenX has added media company Intermarkets as a customer, the company said last week. OpenX said that InterMarkets is using its OpenX Ad Server technology platform to manage its digital advertising inventory. READ MORE>>.

OpenX 100

OpenX Advertising Los Angeles Platform 100

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AUGUST 25, 2011

Los Angeles-based Funny Or Die , the online comedy video site, and social media influence site Klout said Wednesday that they are in a strategic partnership. Klout offers up special awards, access to events, special services, and more to people based on their "social media influence". READ MORE>>.

Social Media 167

Social Media Advertising Media Sites 167

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MAY 3, 2011

Los Angeles-based Gorilla Nation Media , the division of Evolve Media which provides advertising representation services to websites, said this morning that it has launched a new kids, tweens, and teens vertical. The firm said the new "Youthology" vertical will help advertisers specifically engage with tweens.

Gorilla Nation 154

Gorilla Nation Sherman Oaks Advertising Entertainment 154

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NOVEMBER 4, 2011

Los Angeles-based Gorilla Nation , the online advertising representation firm which is a part of Evolve Media Corp., reported this morning that it has added a new suite of "Urban" and "Latina lifestyle" sites to its network of web sites. Gorilla Nation helps to connect websites with brand advertisers.

Gorilla Nation 145

Gorilla Nation Advertising Sites Web 145

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APRIL 20, 2009

Los Angeles-based Buzz Media , the online network of celebrity-focused web sites, announced today that it has inked a deal with OK! Buzz Media--which was formerly known as BuzzNet--is a venture backed operator of a network of pop culture, celebrity, and music-focused web content properties and blogs.

Media 100

Media Buzznet Anthem Redpoint 100