Both Sides of the Table

APRIL 11, 2011

It is absolutely MVP of advertising. Offer the ability to react / comment - In the blogging world it’s clear that having a good comment system like Disqus is critical. Good comment community = viral blog. Try making your blog posts as lists and have it in your headline to drive clicks. Can we do 10 variants?

Buzzfeed

Both Sides of the Table

SEPTEMBER 1, 2010

I originally came from the entreprise software world (for 10 years) and before that I was in mobile & telecoms (8 years) so the last three years of immersing myself in consumer Internet, digital media & advertisings has been very eye opening. I put up a button on my blog and noticed that I got a few clicks on the button.

News

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas

Both Sides of the Table

MARCH 15, 2010

I’ve talked about how Twitter is a new form of RSS (curated RSS), it’s a a new form of IM / SMS , it’s a place where business is conducted and it’s a place where advertising will drive leads due to the link sharing nature of Twitter. He had followed me on Twitter and sent me a nice message about my blog.

Social Network

InfoChachkie

JULY 25, 2012

RingRevenue's unique technology allows online and offline advertisers and publishers to consistently increase revenues from mobile, print, search and email campaigns by tracking the phone calls generated by such ads. Consumers are calling advertisers tens of billions (yes billions) of times a year to inquire about products and to buy things.

Netflix

socalTECH

FEBRUARY 18, 2011

According to a statement on Twitter's blog, it shut down the access, for "violating our policies." The move is not the first battle between Twitter and a Southern California Twitter-focused startup; last May, fellow Twitter advertising startup Ad.ly, based in Los Angeles, faced a similar situation with Twitter when it banned in-stream ads.

Idealab

socalTECH

DECEMBER 17, 2012

Hulu attributed the big gains in both reenues and subscribers to the "crest of two massive waves": the rise of online video advertising and the rise of online video subscription services. Kilar detailed the numbers and provided commentary in a blog post Monday morning. READ MORE>>.

Hulu

socalTECH

DECEMBER 10, 2010

Thanks to all of our sponsors and advertisers, who make our coverage of Southern. Thanks this week to our sponsors and advertisers, which include Clearstone. Advertisers. your business on the map with national news coverage and blog buzz for only $999 a. California's technology industry possible. professionals?

SoCalTech

socalTECH

MAY 9, 2011

According to StockTwits, the content partnership with CNNMoney will feature editorial content from its blog network, linking directly to individual blogs its its StockTwits Blog Network, and also includes an advertising revenue share program. Financial detail fo the deal were not disclosed.

Content

Both Sides of the Table

SEPTEMBER 20, 2010

In the early days of the Internet as an advertising medium the industry organized to create “standard ad units&# for which most media companies would sell their inventory. The standards were set by the IAB ( Interactive Advertising Bureau ), which was founded in 1996. You prefer free AND no advertising. I know, I know.

Media

socalTECH

APRIL 5, 2011

Los Angeles-based video streaming site Hulu is set to earn half a billion dollars in revenue this year, according to an update from CEO Jason Kilar posted last night on its company blog. READ MORE>>.

Hulu

Both Sides of the Table

SEPTEMBER 9, 2009

I recently wrote a blog post here in which I argued that the best VC meetings are discussions and not sales pitches. A few weeks ago I sat through two very contrasting presentations and wrote this blog post right afterward. We all know that many companies have tried to deliver targeted advertising on the web.

Venture Capital

socalTECH

APRIL 21, 2010

Pasadena-based TweetUp , the Idealab-backed startup focused on monetizing Twitter messages, said today that it has inked two deals to display its search results, one with Twitter client TweetDeck , and another with popular technology blog TechCrunch. Tags: tweetup tweetdeck techcrunch search twitter advertising. READ MORE>>.

Idealab

socalTECH

JANUARY 12, 2012

Kilar disclosed the numbers in a blog post summarizing the firm's 2011. Among other tidbits, Hulu said it saw that growth despite a soft advertising market, and now has over 1,000 brand advertisers signed up on the service.

Hulu

socalTECH

MAY 9, 2012

According to Lijit, which is part of Federated Media, it has linked with FinDTheBest to provide customizable widgets and Wordpress plugins which allows blogs and other sites to embed comparisons of different products within those sites.

Santa Barbara

socalTECH

MAY 10, 2011

Los Angeles-based BUZZMEDIA , the online entertainment blog and web publisher, is trumpeting its ranking today by comScore as one of the sites with the highest young adult reach. BUZZMEDIA said that 18-34 year olds are more likely to be found on its site than on Facebook and other sites.

Buzznet

Both Sides of the Table

MAY 7, 2011

Sometime around 2003/04 my technology team turned me on to “Spolsky on Software&# a periodic newsletter served up blog style from Joel Spolsky of FogCreek Software, a maker of bug-tracking software. Blogs weren’t popularized yet so it was an oddity for me to read the founder of a software company spewing out advice.

Software Review

Both Sides of the Table

MAY 15, 2010

StackOverflow is a free Q&A site for software developers, blending functionality from wikis, blogs, forums, and social voting (similar to Digg/Reddit); 7.1mm unique visitors per month; new funds will be used to build out engineering team and build out product. I first discovered it from Dharmesh Shah’s blog OnStartups.

Venture Capital

Both Sides of the Table

JANUARY 18, 2011

I always try hard to make this blog a place where you can learn lessons rather than an advertisement for portfolio companies. In his blog posts & our in-person debates I find myself thinking 98% of the time – I agree with him or he’s got a more insightful perspective on this topic than I do. companies versus the Web 1.0

Invest

Both Sides of the Table

MAY 25, 2010

Regarding protecting the quality of the stream from an influx of low quality advertising, I emphatically agree with (what I perceive to be**) Twitter’s positioning. Let’s face it, if people want to blog as a career they have to be able to make money. This would make advertising even more visually transparent.

Advertising

Eric Greenspan

JUNE 8, 2010

social media), a one-click embeddable video series called T3:Today’s Tech Trends , a webinar series called Jeremy’s Desktop showcasing certain elements from the radio/video/blog, a DIY component called Help Desk to demonstrate how to fix your own problems, from computers to iPods to home theater. I know this, I am one.

Web 2.0

socalTECH

NOVEMBER 2, 2011

Woodland Hills-based ReachLocal , the online marketing firm which helps small and medium sized business place Internet advertising, is shutting down its Bizzy local business recommendations site, according to a blog post from the site.

ReachLocal

SoCal CTO

MARCH 18, 2010

Today I lead a small consultancy that helps advertising supported develop and scale the revenue producing sides of their businesses. In addition to we’re taking GumGum and their very cool advertising opportunities to market. What are some of the top things you've published online, e.g., blog posts? Example here: [link].

Startup

Both Sides of the Table

JUNE 28, 2010

This includes seed funding Automattic (who produce WordPress, the blog I use for this website) and investing in formspring.me, stickybits, Thing Labs (producer of Brizzly), KissMetrics and many others including Quantcast. Example of publishers include: moviefone, Fandango, Jingle, SayNow, and voice blogs. Read more: TechCrunch.

Venture Capital

socalTECH

OCTOBER 3, 2011

Los Angeles-based Hulu said Monday that it has rolled out a new feature which will let users pick their own commercials mid-stream, flipping any commercial to another advertising choice on its site.

Hulu

socalTECH

APRIL 12, 2010

Los Angeles-based GameRevolution , the online gaming unit of AtomicOnline/Evolve Media , said today that it has signed on online gaming site Destructoid.com , an online gaming blog site. Tags: atomiconline destructoid game videogame content advertising. Financial terms of the deal were not disclosed.

AtomicOnline

Both Sides of the Table

DECEMBER 5, 2010

This blog post originally appeared in serialized form here on TechCrunch. If you came here via a direct link you might want to check out the more detailed full version on my blog, which is here. Suddenly we were all creating blogs on Blogger.com, Typepad & WordPress. But the masses didn’t want to blog.

Social Network

socalTECH

DECEMBER 4, 2009

The founders Los Angeles-based GumGum , a startup which offers ad-supported, celebrity and entertainment photos for blogs and other web sites, has diverged into the online ad business, saying this week that it has launched a separate, advertising service called Bedrock. Tags: bedrock gumgum online advertising. READ MORE>>.

Networking

SoCal CTO

NOVEMBER 11, 2009

And I'm looking forward to more interaction now that she's blogging. I've been President of my marketing, branding, creative and advertising firm for, yikes, 30 years. I was on the way back to LA from a ski vacation in Switzerland where I decided while sliding down a glacier that if I survived I would start my own advertising agency.

Marketing

socalTECH

OCTOBER 15, 2008

El Segundo-based AdEngage, an online advertising network, has been acquired by blog and Internet search site Technorati, Technorati said today. According to Technorati, it has acquired AdEngage to launch a new self-service advertising network for blogs and social media sites.

El Segundo

socalTECH

APRIL 14, 2011

I ended up passing on the Twitter investment, but I put out a blog post at the time--I was working for CBS--asking if someone would want to build it, and a kid named Soren MacBeth emailed me back saying he'd build it, which started the idea of StockTwits. Advertising is one of our revenue streams right now, but not our core focus.

Ideas

Both Sides of the Table

JANUARY 19, 2015

Any reader of this blog for a period of time will know that I’ve been long YouTube for years. Your tech needs to add value to content producers, the audience and advertisers. We have made 5 online video investments in total – some we will talk about later this year. You must invest in technology.

SEM

InfoChachkie

JULY 16, 2012

Coull Offers Advertisers Video Skimlinks. A UK startup, Coull (pronounced “cool”), allows advertisers to create and embed such contextually revelvant ads within their existing video assets. However, they were expensive to create because they required advertisers to employ full-service media agencies.

Custom

socalTECH

OCTOBER 29, 2008

Los Angeles-based Gorilla Nation , which represents web publishers to advertising brands, has piled on yet another win in Canada, this time with Reuters. The win is the latest in a string of Canadian wins for Gorilla Nation, including representing Tom's Hardware and popular technology blog Gawker for their Canadian inventory.

Gorilla Nation

socalTECH

NOVEMBER 5, 2014

El Segundo-based Aggregage , which develops software driven B2B websites and newsletters which aggregate blog and news postings for specific industries, has raised $1M in a convertible note, the company said today. The startup, which is led by Robert Flynn, said it will use the funding to launch new sites and grow its advertising sales.

Tech Coast Angels

socalTECH

JUNE 27, 2013

To help in that effort, Myspace launched a $20M marketing campaign, which includes broadcast television, cable, and digital advertisements--nearly as much as Specific Media spent on buying MySpace--as it has sought to convince new users to join the site.

Sites

Both Sides of the Table

SEPTEMBER 15, 2013

This is why the smartest analysts thinking about the MCN space have often compared the MCNs to “ad networks” which are the middlemen who sit between advertisers and publishers and often take a 15-17.5% I will talk about these strategies in my next blog post. Having business models that aren’t only ad-based.

Networking