Startup Professionals Musings

JUNE 4, 2021

Paid search engine ranking (PPC) is just buying advertising for your business. In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI). All these models start with the advertiser choosing the right search keywords to match user searches.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

socalTECH

JUNE 15, 2010

Santa Monica-based Rubicon Project , the online advertising optimization firm founded by Frank Addante, is on track to do $100M in revenues this year and will reach profitability in Q4, according to a blog post by Addante Tuesday afternoon. Tags: rubicon project online advertising optimize profit. READ MORE>>.

Clearstone 232

Clearstone Santa Monica Advertising Blogging 232

InfoChachkie

JULY 25, 2012

RingRevenue's unique technology allows online and offline advertisers and publishers to consistently increase revenues from mobile, print, search and email campaigns by tracking the phone calls generated by such ads. Consumers are calling advertisers tens of billions (yes billions) of times a year to inquire about products and to buy things.

Netflix 191

Netflix Blogging Mobile Advertising 191

Startup Professionals Musings

SEPTEMBER 27, 2010

This is the current dream of Tim Berners-Lee , the man who invented the (first) World Wide Web. He calls his dream ‘Web 3.0’ or the ‘Semantic Web,’ meaning it understands user context. He and many other experts believe that the Web 3.0 As you search the Web, the browser records your interests in your local storage.

Web 92

Web Startup Artificial Inteligence Journal 92

Startup Professionals Musings

DECEMBER 5, 2021

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. It also means making the content appear omnipresent on the Web and in the marketplace, including dedicated video sites and blogs. In addition, special offers and competition prizes may be required.

Marketing 139

Marketing Startup SEM Blogging 139

Startup Professionals Musings

AUGUST 22, 2021

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Inbound marketing data is more easily measured for ROI.

Customer 172

Customer Custom Marketing Social Media 172

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286

Ideas Advertising Google Technical Review 286

Jason Nazar

AUGUST 15, 2013

The 7 Ways to Get (unpaid) Traffic on the Web. “If Other than paying for traffic with advertising, there are only so many ways to get people to show up at your door. Other than paying for traffic with advertising, there are only so many ways to get people to show up at your door. Search Engines. Referring Traffic / Press.

Web 61

Web Social Media Content Sites 61

socalTECH

DECEMBER 4, 2009

The founders Los Angeles-based GumGum , a startup which offers ad-supported, celebrity and entertainment photos for blogs and other web sites, has diverged into the online ad business, saying this week that it has launched a separate, advertising service called Bedrock. Tags: bedrock gumgum online advertising.

Networking 133

Networking Advertising Blogging Entertainment 133

socalTECH

MAY 9, 2012

According to Lijit, which is part of Federated Media, it has linked with FinDTheBest to provide customizable widgets and Wordpress plugins which allows blogs and other sites to embed comparisons of different products within those sites. READ MORE>>.

Santa Barbara 197

Santa Barbara Blogging Sites Web 197

Tech Zulu Event

APRIL 1, 2013

CreatorUp is the online web series school teaching the next generation of web series creators how to make and market their own new video projects on the web. And our network of filmmaker and entertainment industry colleagues allow us to recruit top teachers who are leaders in the web world. What inspired you?

Web 93

Web USC Course Guide 93

Eric Greenspan

JUNE 8, 2010

massive engagement on Twitter , Facebook and other forms of Web 2.0 a living, thriving BLOG constantly updated with correlating content, show notes and more, a dedicated show website (old skool). massive engagement on Twitter , Facebook and other forms of Web 2.0 This is exactly what many advertisers are looking for.

Web 2.0 156

Web 2.0 Marketing Southern California Blogging 156

socalTECH

MAY 10, 2011

Los Angeles-based BUZZMEDIA , the online entertainment blog and web publisher, is trumpeting its ranking today by comScore as one of the sites with the highest young adult reach. BUZZMEDIA said that 18-34 year olds are more likely to be found on its site than on Facebook and other sites.

Buzznet 225

Buzznet Blogging Sites Entertainment 225

Xconomy

JANUARY 23, 2018

For example, advertisers will have to unmask their identities and reveal who’s funding their ads, Facebook civic engagement team member Samidh Chakrabarti wrote in a blog post. Company CEO Mark Zuckerberg had already announced Friday. Read more » Reprints | Share:

Social Media 67

Social Media Blogging News Advertising 67

socalTECH

NOVEMBER 8, 2012

Santa Monica-based VIRURL , which is headed by Francisco Diaz-Mitoma, said today that it has launched a new widget aimed at web publishers. The firm said its new "Slideout" widget helps provide unobtrusive advertising to help publishers monetize site visitors. Diaz-Mitoma is the former founder of Titan Gaming. READ MORE>>.

Santa Monica 153

Santa Monica Web Content Advertising 153

socalTECH

OCTOBER 29, 2008

Los Angeles-based Gorilla Nation , which represents web publishers to advertising brands, has piled on yet another win in Canada, this time with Reuters. The win is the latest in a string of Canadian wins for Gorilla Nation, including representing Tom's Hardware and popular technology blog Gawker for their Canadian inventory.

Gorilla Nation 124

Gorilla Nation Advertising Blogging News 124

Startup Professionals Musings

FEBRUARY 15, 2019

Yet I am amazed to see from recent data that nearly 36 percent of small businesses today still have no web presence at all. There are many practical reasons for going to work early on your web site. Two months later they still didn’t have a web site, and didn’t have a customer. Viral marketing needs a website.

Web 76

Web Startup Sites Design 76

socalTECH

APRIL 20, 2009

Los Angeles-based Buzz Media , the online network of celebrity-focused web sites, announced today that it has inked a deal with OK! Buzz Media--which was formerly known as BuzzNet--is a venture backed operator of a network of pop culture, celebrity, and music-focused web content properties and blogs.

Media 100

Media Buzznet Anthem Redpoint 100

Xconomy

MARCH 19, 2017

Heller founded Wrapify in early 2015 with the idea of creating a business that would pay motorists to wrap their cars in digitally printed advertising.

Advertising 45

Advertising Glendale San Diego Incubator 45

Both Sides of the Table

DECEMBER 5, 2010

This blog post originally appeared in serialized form here on TechCrunch. If you came here via a direct link you might want to check out the more detailed full version on my blog, which is here. What I want to answer with this post (long though it may be) is: Why did Web 2.0 Social Networking in Web 1.0.

Social Network 297

Social Network Networking Web 2.0 Web 297

socalTECH

APRIL 14, 2011

He was also the founder of Wallstrip, which he sold to CBS back in 2007, is an investor in a significant number of web and social media companies. They didn't buy it because of the financial content, they did it for the web video expertise. Through Howards investment in betaworks, he also owns early shares in Twitter.

Ideas 248

Ideas Web Startup Content 248

socalTECH

JULY 11, 2011

Los Angeles-based Internet Brands said Monday that it has acquired two web sites aimed at women, Weddingbee.com , and JustMommies.com from Pasadena-based eHarmony. Weddingbee is an online blog focused on the wedding industry, brides, and wedding planning, and was launched in 2006. Financial terms of the acquisition were not disclosed.

Internet Brands 157

Internet Brands eHarmony Sites Pasadena 157

Startup Professionals Musings

FEBRUARY 24, 2019

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. It also means making the content appear omnipresent on the Web and in the marketplace, including dedicated video sites and blogs. In addition, special offers and competition prizes may be required.

Marketing 107

Marketing Invest SEM Startup 107

Both Sides of the Table

AUGUST 23, 2010

Here’s my experience, my “ah ha&# moment and why I think, although still nascent, it’s one of the most powerful websites on the web right now. Take AVC.com, the blog by Fred Wilson. I picked questions that I had already covered in depth on my blog and answered them in shorter form. really understand it.

Blogging 301

Blogging SEO Startup Writing 301

Both Sides of the Table

FEBRUARY 20, 2012

This was the first in her string of web properties. So Tracy began keeping a blog about … (what else?) She became an authority on the topic and her blog helped her to both elevate her status in her industry as well as to bring great link juice to her website and improve her SEO.

Startup 363

Startup Entrepreneur SEO Venture Capital 363

socalTECH

FEBRUARY 23, 2009

Los Angeles-based Rubicon Project , the venture funded online advertising effort run by Frank Addante, is reporting this morning that advertising CPMs were flat in Q4, even as the firm said it had an 30 percent growth in revenue across its publishers. Tags: project rubicon report advertising. READ MORE>>.

Clearstone 100

Clearstone Advertising Report Entertainment 100

Both Sides of the Table

JUNE 28, 2010

This includes seed funding Automattic (who produce WordPress, the blog I use for this website) and investing in formspring.me, stickybits, Thing Labs (producer of Brizzly), KissMetrics and many others including Quantcast. Founded by Shervin Pishevar (COO of Webs). Scans the web for a kid’s activity in realtime and sends alerts. -Co-Founders

Venture Capital 230

Venture Capital Blogging Startup Fandango 230

Both Sides of the Table

APRIL 11, 2011

It is absolutely MVP of advertising. If you want something to be shared virally on the web it has to be short.&#. Offer the ability to react / comment - In the blogging world it’s clear that having a good comment system like Disqus is critical. Good comment community = viral blog. Can we do 10 variants?

Buzzfeed 354

Buzzfeed Content Tips Blogging 354

socalTECH

OCTOBER 23, 2008

Shopit develops software which can be embedded in social networking profiles, blog pages, and on other web pages for selling products. The firm said the new funding will go to speed the development of its services, and towards hiring in advertising, sales, and technology in its Los Angeles headquarters. READ MORE>>

Social Network 113

Social Network Blogging Los Angeles Advertising 113

socalTECH

DECEMBER 16, 2009

One of the perpetual themes of the technology news sites and blogs this year has been fairly nonstop coverage of Twitter, the microblogging site. So, it was interesting to speak with Sean Rad , founder of Twitter advertising firm Ad.ly (www.ad.ly), on how his firm is looking to help users make money from the service, even if Twitter isn't.

Advertising 189

Advertising Content Startup Social Network 189

Startup Professionals Musings

APRIL 4, 2015

Add a blog to give yourself a voice, show your expertise, but skip the sales pitch. Your plan should include a well-designed web site, events, press releases, and search engine marketing (SEM). Your plan should include a well-designed web site, events, press releases, and search engine marketing (SEM).

Social Media 108

Social Media Media Startup Tips 108

Jason Nazar

JANUARY 14, 2009

Other than paying for traffic with advertising, there are only so many ways to get people to show up at your door. There are 7 Ways to Get (unpaid) Traffic on the Web , in no weighted order they are: 1.) Referring Traffic / Press - The web is interconnected, and traffic flows among sites that interlink. Search Engines.

Web 62

Web Social Media Content Sites 62

Both Sides of the Table

AUGUST 21, 2011

While the media industry is driven by a combination of subscriptions and advertising – it’s clear that the latter plays a unique role in media. Of the $300 billion spent annually on advertising, 90% of it ($270bn) is still offline and not measurable. (1). The Impact of Mobile Phones on Advertising.

Mobile 329

Mobile Advertising Media Marketing 329

Startup Professionals Musings

NOVEMBER 27, 2011

If you have heard the lingo, but most of these are not in your startup business plan, you are already in jeopardy as an entrepreneur: Blogging. A blog is basically a journal (“web log”) that is published on the web. Business blogs are an extension of your website and can effectively communicate the value of your business.

SEM 95

SEM Search Engine Optimization Blogging PPC 95

Both Sides of the Table

SEPTEMBER 9, 2009

I recently wrote a blog post here in which I argued that the best VC meetings are discussions and not sales pitches. A few weeks ago I sat through two very contrasting presentations and wrote this blog post right afterward. We all know that many companies have tried to deliver targeted advertising on the web.

Venture Capital 288

Venture Capital Startup Advertising Yahoo 288

Startup Professionals Musings

FEBRUARY 11, 2017

Yet I am amazed to see from a recent survey that nearly half of small businesses today still have no web presence at all. There are many practical reasons for going to work early on your web site. Two months later they still didn’t have a web site, and didn’t have a customer. Viral marketing needs a website.

Web 62

Web Startup Sites Design 62

SoCal CTO

OCTOBER 14, 2009

In 1986 I started an advertising and public relations firm to serve software and hardware companies, which became a marketing consulting business ( www.Allen.com ) when I moved to L.A. I've been following both of your blogs for a while. Blogs also make it easy for new people to find those interesting conversation. Great stuff.

Los Angeles 150

Los Angeles Networking Marketing Startup 150