Both Sides of the Table

JANUARY 19, 2015

Any reader of this blog for a period of time will know that I’ve been long YouTube for years. Along with Greycroft, I was the first institutional investor in Maker Studios (sold to Disney for nearly $1 billion) and am still the largest investor in Mitu Network , the largest online video producer of Latino content.

SEM 150

SEM Content Platform Acquisition 150

Startup Professionals Musings

SEPTEMBER 19, 2020

You pull people in by providing new content with real value on your website at least every few days. Here are some of his recommendations for web sites and blogs that I particularly recommend to entrepreneurs and startups: Provide good content. Ideally, you should update content at least every two or three days.

Custom 160

Custom Customer FAQ Technical Review 160

Startup Professionals Musings

AUGUST 22, 2021

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Your challenge is to provide credible content, sources, and assistance. Optimize your content for search engines to get attention. That trend is growing every day.

Custom 172

Custom Customer Marketing Social Media 172

Startup Professionals Musings

AUGUST 22, 2020

This new approach is often called “pull marketing,” where the idea is to establish a loyal following and draw customers to your content, and eventually your solutions. Customers don’t even see this as advertising. by the so-called godfather of content marketing, Joe Pulizzi. Consistently deliver new and valuable content.

Custom 127

Custom Customer Marketing Content 127

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media. Long-term sales.

Advertising 66

Advertising Marketing Startup Framework 66

Berkonomics

JUNE 18, 2020

College professors teaching marketing must be having a real challenge keeping up with the new channels of communication, the relative values of advertising buys in this new world and explaining how to make the most out of these cheaper and more powerful channels. The new power model of marketing. The way to do this for most of us.

Marketing 120

Marketing Social Media Advertising .Net 120

Startup Professionals Musings

JUNE 4, 2021

Paid search engine ranking (PPC) is just buying advertising for your business. In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI). All these models start with the advertiser choosing the right search keywords to match user searches.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media. Long-term sales.

Marketing 127

Marketing Framework Social Media Media 127

Both Sides of the Table

DECEMBER 5, 2010

This blog post originally appeared in serialized form here on TechCrunch. emerge and are there any lessons to be gained about the future? Listening to young people talk about social networking as a new phenomenon is a bit like hearing people talk about a remake of a famous song from my youth as though it was the original version.

Social Network 318

Social Network Networking Web 2.0 Startup 318

socalTECH

MARCH 4, 2010

We thought we'd get the background on the new effort directly from Jason Nazar , CEO and founder of Docstoc, to learn more about the new service. For those who haven't heard yet, tell us about DocStore and what it is all about? Jason Nazar: We screen the profiles, but we don't screen the content.

Technical Review 171

Technical Review Rustic Canyon Screening Startup 171

Startup Professionals Musings

DECEMBER 5, 2021

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. Develop viral content. It also means making the content appear omnipresent on the Web and in the marketplace, including dedicated video sites and blogs. That’s a double death wish.

Marketing 139

Marketing Startup SEM Blogging 139

InfoChachkie

JULY 16, 2012

Coull Offers Advertisers Video Skimlinks. As noted in YouTubers Come Of Age – Google Scores A Solid Return On Its Video Development Fund , many YouTube personalities are sensitive to the nature of the ads associated with their content. What’s So Cool About Coull? This article originally appeared on Forbes HERE.

Custom 226

Custom Customer Entrepreneur Advertising 226

Both Sides of the Table

AUGUST 23, 2010

I’m no wall flower so when something doesn’t resonate I’m usually pretty vocal about it. Take AVC.com, the blog by Fred Wilson. He wrote a blog post that always stuck with me about how there are regulars on his blog who hang out there a bit like “Cheers&# just having a chat with a metaphorical beer in hand.

Blogging 301

Blogging SEO Startup Writing 301

Berkonomics

JULY 25, 2013

College professors teaching marketing must be having a real challenge keeping up with the new channels of communication, the relative values of advertising buys in this new world, and explaining how to make the most out of these cheaper and more powerful channels. That’s an expensive proposition for small companies.

Social Media 179

Social Media Advertising .Net Content 179

Startup Professionals Musings

SEPTEMBER 17, 2016

This new approach is often called “pull marketing,” where the idea is to establish a loyal following and draw customers to your content, and eventually your solutions. Customers don’t even see this as advertising. by the so-called godfather of content marketing, Joe Pulizzi. Consistently deliver new and valuable content.

Marketing 100

Marketing Content Advertising Custom 100

Startup Professionals Musings

JULY 22, 2019

More and more customers these days are doing their own marketing research, scanning internet reviews and feedback from friends, rather than trusting messages that you push out through advertising. Consistently deliver updated and valuable content. Take advantage of new automated tools in this area. The key is consistency.

Marketing 94

Marketing Social Media Technical Review Custom 94

TechCrunch LA

OCTOBER 19, 2019

In a post on Kik’s blog on Friday the MediaLab said that it has “finalized an agreement” to acquire Kik Messenger. “ Kik is one of those amazing places that brings us back to those early aspirations,” the blog post read. .” Now we know the the company: MediaLab.

Social Network 153

Social Network Los Angeles Social Media Blogging 153

socalTECH

DECEMBER 16, 2009

One of the perpetual themes of the technology news sites and blogs this year has been fairly nonstop coverage of Twitter, the microblogging site. So, it was interesting to speak with Sean Rad , founder of Twitter advertising firm Ad.ly (www.ad.ly), on how his firm is looking to help users make money from the service, even if Twitter isn't.

Advertising 189

Advertising Content Startup Social Network 189

Both Sides of the Table

SEPTEMBER 1, 2010

I originally came from the entreprise software world (for 10 years) and before that I was in mobile & telecoms (8 years) so the last three years of immersing myself in consumer Internet, digital media & advertisings has been very eye opening. I learned about domain parking and how much money that drives for Google.

News 284

News Blogging Search Engine Optimization SEO 284

Startup Professionals Musings

OCTOBER 22, 2021

In my experience, there are good reasons for starting a business, and good ways to go about it in the new online world, but even entrepreneurs with good intentions often don’t have a clue on key principles to follow for this rapidly changing platform. Let your audience help with content creation. Define a business that is scalable.

Technical Review 124

Technical Review Case Study Software Review Startup 124

Startup Professionals Musings

SEPTEMBER 16, 2015

This new approach is often called “pull marketing,” where the idea is to establish a loyal following and draw customers to your content, and eventually your solutions. Customers don’t even see this as advertising. by the so-called godfather of content marketing, Joe Pulizzi. Consistently deliver new and valuable content.

Marketing 106

Marketing Startup Content Advertising 106

socalTECH

DECEMBER 17, 2012

The firm--which has been amazingly open about its finances, despite being a private company also said it now has over 3 million paying, Hulu plus subscribers. Kilar detailed the numbers and provided commentary in a blog post Monday morning. Hulu said its subscriber count more than doubled during the year. READ MORE>>.

Hulu 193

Hulu Blogging Advertising Sites 193

Startup Professionals Musings

DECEMBER 8, 2021

billion monthly active users who may be talking about you, and there are 23 others, per Wikipedia , that have over 100 million users. Engaging in social media and blogging on a regular basis is a low-cost way to achieve visibility, and become the “go-to” person for that topic and the voice that people trust in your industry.

Social Media 142

Social Media Media Platform Custom 142

Both Sides of the Table

JANUARY 13, 2016

In the online world the ecosystem is being fragmented into those that primarily produce content (Mitu, Vice, BuzzFeed) and those who primarily distribute it: YouTube, Amazon, Netflix, Yahoo!, Exclusivity is expensive and acquiring content or producing from your own studios isn’t a sure thing. Enter content. Short form.

Company 150

Company Companies Netflix Content 150

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286

Ideas Advertising Google Technical Review 286

socalTECH

FEBRUARY 1, 2011

In the quest to own the world of Internet content, there has been a huge amount of focus given to the world of consumer Internet content. The startup is headed by Robert Flynn --a former VC, and co-founder of Liquid Audio, and most recently head of Modern Feed, the company that is now Clicker--who talked with us about his new company.

Startup 162

Startup Content Advertising Sites 162

InfoChachkie

JULY 5, 2012

Coull Offers Advertisers Video Skimlinks. <JG <JG change the link in first sentence to the infoChachkie post> As noted in YouTube Scores A Solid Return On Its Video Development Fund , many YouTube personalities are sensitive to the nature of the ads associated with their content. What’s So Cool About Coull?

Custom 133

Custom Customer Entrepreneur Advertising 133

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media. Long-term sales.

Media 95

Media Framework Social Media Metrics 95

Both Sides of the Table

MAY 15, 2010

It’s always fun chatting with Jason because he’s knowledgeable about the market, quick on topics and pushes me to talk more about VC / entrepreneur issues. We’re staring to get the hang of how to divide the show up into talking about deals but also talking about issues for entrepreneurs during funding.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285

socalTECH

APRIL 14, 2011

Howard is based in San Diego, and spoke to us about StockTwits. What's the whole story behind StockTwits and how it came about? I thought, however, that people would really love to share stock ideas on this, in a one-to-many relationship, basically a bunch of Jim Cramers sharing and talking about stocks in 140 characters.

Ideas 248

Ideas Web Startup Content 248

Startup Professionals Musings

FEBRUARY 24, 2019

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. Develop viral content. It also means making the content appear omnipresent on the Web and in the marketplace, including dedicated video sites and blogs. That’s a double death wish.

Marketing 107

Marketing Invest SEM Startup 107

SoCal CTO

MARCH 18, 2010

Today I lead a small consultancy that helps advertising supported develop and scale the revenue producing sides of their businesses. Vince: On the consulting side we are working with a unique social network, a new television network and some original video content businesses. Interesting to hear how you think about this.

Startup 225

Startup Los Angeles Social Network Twiistup 225

Both Sides of the Table

NOVEMBER 8, 2010

The idea was that if you could put up a consumer site that was seen as the best place to consume content then people wouldn’t go to lower-quality or free sites to get it. The founders felt that having a legitimate site for content would discourage Silicon Valley VC’s from funding entrepreneurs to create the next big TV killer.

Hulu 292

Hulu Technical Review Content Advertising 292

SoCal Delicious

AUGUST 28, 2012

VentureBeat | News About Tech, Money and Innovation. Skip to primary content. Skip to secondary content. Skip to primary content. Skip to secondary content. 10 New York City startups we’re crazy about. 5 things Silicon Valley gets wrong about Southern California. blog comments powered by Disqus.

Southern California 57

Southern California PHP Technical Review Orange County 57

Startup Professionals Musings

OCTOBER 29, 2018

Talk about your products, not your customer. Nobody wants to listen to someone drone on about how great they are. Yet, throughout the decades, common advertising copy has been a description of product features and benefits, with a nod to what it will do to enrich the customer’s life. Do less pitching and more teaching.

Marketing 91

Marketing Examples Startup Custom 91

socalTECH

MAY 24, 2011

One of them is online music events site Loudvine (www.loudvine.com), which was co-founded by Vic Caretti , who gave us the scoop on what the site is all about. The genesis of this, is it's all about the music. How have you been growing the site and getting the word about your services? That's now what we're advertising.

Social Media 241

Social Media Startup Sites Advertising 241

Both Sides of the Table

DECEMBER 5, 2010

This blog post originally appeared in serialized form here on TechCrunch. If you came here via a direct link you might want to check out the more detailed full version on my blog, which is here. emerge and are there any lessons to be gained about the future? But the masses didn’t want to blog.

Social Network 297

Social Network Networking Web 2.0 Web 297