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The Future of Advertising will be Integrated

Both Sides of the Table

In the IAB study that revealed the graph above, brand advertisers indicated that their number one objective in online advertising was “creating awareness&# followed by “creating purchase intent&# or “likelihood to recommend&# the product. Yet these seem to be the least effective attributes of banner advertising.

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Social Networking (the Shorter Version) Past, Present, Future

Both Sides of the Table

This blog post originally appeared in serialized form here on TechCrunch. If you came here via a direct link you might want to check out the more detailed full version on my blog, which is here. Social Networks: Past, Present & Future. The Past (1985-2002). But the masses didn’t want to blog.

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7 Ways Your Marketing Needs To Meet Today’s Customers

Startup Professionals Musings

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Your challenge is to provide credible content, sources, and assistance. Optimize your content for search engines to get attention.

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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

This blog post originally appeared in serialized form here on TechCrunch. The Past (1985-2002). We were looking for what I call the “6 C’s of Social Networking&# – Communications, connectedness, common experiences, content, commerce & cool experiences (fun!). Social Networks: Past, Present & Future.

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Traditional marketing vs. social engagement

Berkonomics

We all know that the world of marketing has turned upside down these past years through the power of the Internet. Although there is still a place for display advertising in this new world, increasingly small businesses are discovering that creating buzz and engaging their audiences through social media are more powerful and cost effective.

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Turn “broadcast” into “engagement.”

Berkonomics

We all know that the world of marketing has turned upside down these past years through the power of the Internet. Although there is still a place for display advertising in this new world, increasingly small businesses are discovering that creating buzz and engaging their audiences through social media are more powerful and cost effective.

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MediaLab acquires messaging app Kik, expanding its app portfolio

TechCrunch LA

In a post on Kik’s blog on Friday the MediaLab said that it has “finalized an agreement” to acquire Kik Messenger. “ Kik is one of those amazing places that brings us back to those early aspirations,” the blog post read. .” Now we know the the company: MediaLab.