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The Future of Advertising will be Integrated

Both Sides of the Table

In the IAB study that revealed the graph above, brand advertisers indicated that their number one objective in online advertising was “creating awareness&# followed by “creating purchase intent&# or “likelihood to recommend&# the product. Yet these seem to be the least effective attributes of banner advertising.

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10 Keys To A Credible and Trusted Internet Web Domain

Startup Professionals Musings

Publish a regular blog, contribute to relevant social networks, and highlight several videos, podcasts, or eBooks of you and your technology. Add a modest advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. They will exit quickly.

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10 Ways To Highlight The Credibility Of Your Website

Startup Professionals Musings

Publish a regular blog, contribute to relevant social networks, and highlight several videos, podcasts, or eBooks of you and your technology. Add a modest advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. They will exit quickly.

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Mahalo Cuts Staff

socalTECH

Santa Monica-based Mahalo, the search and news site run by Jason Calacanis, has cut 10 percent of the firm's staff, Calacanis said in a post on his blog Wednesday. According to Calacanis, the firm is "fairly certain" that advertising for the next two years will be "severely depressed." The cuts will give the company runway past 2012.

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Netflix Redux: Is It Ever OK to Fire Your Customers?

Both Sides of the Table

Netflix announced the changes to its company via a blog post. A blog post! You don’t handle major announcements via a blog post and no touch points. Not a freakin’ blog post. Probably the 5 minutes before they wrote their blog post. Major change by blog post again ? So how will consumers react?

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10 Steps to a Memorable Website for Your Startup

Startup Professionals Musings

Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. Advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. They will exit quickly. Show evidence of your expertise.

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10 Keys To A Killer-First-Impression Website Rollout

Startup Professionals Musings

Publish a regular blog, contribute to relevant social networks, and highlight several videos, podcasts, or eBooks of you and your technology. Add a modest advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. They will exit quickly.