socalTECH

JANUARY 23, 2019

Viacom said that Pluto TV has more than 12 million monthly active users, with about 7.5 According to Viacom, the acquisition will help it with "key strategic priorities", including expanding its presence across next-generation distribution platforms and growing its advanced advertising business. million of those using connected TVs.

Advertising 113

Advertising Acquisition Los Angeles Activity 113

Startup Professionals Musings

OCTOBER 21, 2022

We all hear about the big winners, such as the game Clash of Clans , which has now surpassed $1 billion in yearly revenue, and the smartphone version of Skype , which is making huge money through credits as an extension of the website version. Position yourself to capitalize on the next frontier. Be aggressive and alert.

Develop 138

Develop Development Platform Mobile 138

TechCrunch LA

OCTOBER 28, 2021

” Sonmez notes that it’s not just about having things in common, people feel more safe communicating with a handful of neighbors rather than thousands of them. . “These people have less in common at that point because it’s too large of a pool and it’s not relevant anymore.”

Social Network 186

Social Network Organization Los Angeles Startup 186

socalTECH

DECEMBER 1, 2008

In what looks to be a challenging funding climate for entrepreneurs, we thought it would be interesting to talk to one fund which is still making investments--Saban Ventures (www.saban.com)--a new, digital media focused venture capital fund located in Los Angeles. For those not familiar with Saban Capital, tell us about the fund?

Capital 100

Capital Southern California Media Venture Capital 100

Both Sides of the Table

MAY 24, 2021

Think about how much more value was created for all these constituencies (and society) by Snap staying independent vs. Instagram selling to Facebook.  —  @jasonlk How the Long Game Has Benefitted Upfront I was thinking about it this morning in particular and thinking about my own personal investment history.

Venture Capital 363

Venture Capital Capital Funding Startup 363

Startup Professionals Musings

AUGUST 22, 2021

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. The problem is simply that consumers now demand to make their own choices, with interactivity and input from friends, about the type of data they receive.

Customer 172

Customer Custom Marketing Social Media 172

socalTECH

SEPTEMBER 24, 2012

Los Angeles-based SteelHouse , a promising ad technology company backed by Qualcomm Ventures, Daher Capital, Baroda Ventures, Greycroft Partners, and Rincon Venture Partners, has rolled out a new advertising technology today. Pricing on the new product was not announced. READ MORE>>.

Technology 145

Technology Advertising Commerce Pricing 145

Startup Professionals Musings

AUGUST 20, 2021

Your intellectual capital has value – factor it. If a gig is going to build your intellectual capital by broadening your skill base, or connections to future business, you should be willing to do it for less than you might otherwise. These include office space and supplies, travel, training, bookkeeping, advertising, and many others.

Pricing 149

Pricing Mentor Entrepreneur News 149

socalTECH

OCTOBER 24, 2011

Santa Monica-based Gumgum , the celebrity image licensing and advertising firm led by Ophir Tanz, has finally disclosed its funding round. The firm has raised $7M in funding from New Enterprise Associates, GRP Partners, and First Round Capital. It's unclear if prior investor Crosscut Ventures participated in this funding.

GRP Partners 140

GRP Partners Santa Monica Conference Advertising 140

Startup Professionals Musings

APRIL 27, 2022

Lots of people are trying to help, with new twists on the age-old model of free-market capitalism that has driven businesses for the last 500 years. Many young entrepreneurs seem to think that capitalism and making profit are dirty words. Even informal results can be your best advertising. Making a profit does not imply greed.

Startup 110

Startup Entrepreneur Capital Examples 110

socalTECH

MAY 16, 2018

San Diego-based Zeeto , a developer of software which publishers can use to engage users and better tune advertisements to a user's interests, has raised a financing round. Zeeto says its software asks users questions to discover high value data about them and then uses those data points to target ads. Zeeto's CEO is Stephan Goss.

Funding 100

Funding San Diego Advertising Software 100

socalTECH

MARCH 30, 2017

What's wrong with the online advertising industry? We spoke with Ken to learn more about the company. We were just launching one of our previous startups, VidRoll, working on video training and video advertising, we started seeing all of the problems that the video and general ad industry was facing. What is MetaX?

Startup 100

Startup Advertising Google Training 100

socalTECH

APRIL 4, 2011

For today's interview, we caught up with Clark Landry , the chairman of GraphEffect (www.grapheffect.com), a Santa Monica company which is helping other companies to hone their advertising on Facebook. First of all, talk about GraphEffect and what you are doing? How did firm come about? Thanks for the time today!

Advertising 198

Advertising Startup Santa Monica Social Network 198

socalTECH

MARCH 23, 2010

Ventura-based The Trade Desk , a new online Internet advertising exchange firm headed by AdECN co-founder Jeff Green, has raised $2.5M The Trade Desk operates an Internet advertising marketplace which uses various, in-depth data sources to better target and match advertisers and publishers. in a venture funding round.

Ventura 145

Ventura Advertising Sites Acquisition 145

socalTECH

MARCH 20, 2015

Los Angeles-based ClickTripz (www.clicktripz.com), is a startup developing ad solutions for travel publishers, and thought we''d learn more, so we spoke with Ross Weber , co-founder and CEO of ClickTripz, to hear more about the company. Ross Weber: ClickTripz is an advertising platform for travel advertisers. What is ClickTripz?

Advertising 100

Advertising Startup Software Review Platform 100

Startup Professionals Musings

JUNE 2, 2011

This move is indicative of the possibility that the traditional ways of going about making a living through a college education, an entry-level position at a firm, and steady promotion through the ranks is a dead model. Thiel is providing his mentees with capital to make their startups a reality. You get to call the shots.

Startup 92

Startup Capital Blogging Ideas 92

socalTECH

APRIL 26, 2013

Venture Partners, MK Capital, Shasta Ventures, SoftTech VC, First Round Capital, Richmond Park Partners, and Machinima CEO Allen DeBevoise. ZEFR is backed by U.S. ZEFR is backed by U.S. READ MORE>>. nascar music publishing pirated hollywood studio content movieclips zefr'

Venice 113

Venice Content Hollywood Venture Capital 113

Startup Professionals Musings

JANUARY 24, 2020

We all hear about the big winners, such as the game Clash of Clans , which still pulls in over a million dollars a day, and the smartphone version of Skype , which is making money through credits as an extension of the website version. Position yourself to capitalize on the next frontier. Be aggressive and alert.

Mobile 126

Mobile Develop Development Platform 126

socalTECH

NOVEMBER 3, 2010

According to Clear Channel Airports, the airport advertising arm of advertising giant Clear Channel, it has launched a new FLYsmart application, a free, mobile application for Android which provides information about airports. Geodelic is backed by Clearstone Venture Partners, MK Capital, and Shasta Ventures. READ MORE>>.

Clearstone 198

Clearstone Santa Monica Software Review Mobile 198

socalTECH

SEPTEMBER 8, 2014

Los Angeles-based online advertising technology provider Rubicon Project (www.rubiconproject.com) recently had its IPO, making it one of the big success stories of Southern California''s technology startup world. It''s a way to raise capital, and it''s not an exit, and not a liquidity event.

Startup 176

Startup Advertising Los Angeles Southern California 176

Startup Professionals Musings

MARCH 25, 2023

Google reached $1B in revenue within five years of incorporation, and now has a market capitalization of over $1 trillion. Most are still confused about the right priority. The purest form of capitalism has always meant charging a fair price and making a fair profit. Both have worked. Traditionally, it was simple.

Organization 94

Organization Invest Customer Custom 94

socalTECH

DECEMBER 11, 2018

Glazier--who is was most recently CEO of Eventful, but has a long history in San Diego's tech industry--sat down with us to talk about the new startup. Wildlink is backed by Mucker Capital. When you look at social messaging, and talk about social messaging, we're talking about social media, text messaging, email, and chat applications.

San Diego 159

San Diego Social Media Commerce Snapchat 159

socalTECH

NOVEMBER 11, 2010

According to Lehmbeck, in an interview with socalTECH, the company's software takes key specifications from products such as televisions and other consumer electronics, and applies them to ads automatically, so that instead of just advertising a big screen television an ad might contain key terms and information about those products.

Yahoo 145

Yahoo Paid Search GRP Partners SoCalTech 145

socalTECH

JANUARY 11, 2019

We caught up with Steereo CEO Anne Kavanaugh earlier this week to hear more about the company and its plans. It works out to about 3 cents per minute on average. The artists pay about 5 cents per minute to stream on the app. We started to think about another way to be able to get into the market.

Startup 113

Startup Advertising Marketing Platform 113

Startup Professionals Musings

JUNE 21, 2020

Google reached $1B in revenue within five years of incorporation, and now has a market capitalization of over $1 trillion. Most are still confused about the right priority. The purest form of capitalism has always meant charging a fair price and making a fair profit. Both have worked. Traditionally, it was simple.

Organization 173

Organization Invest Customer Custom 173

socalTECH

NOVEMBER 11, 2009

The event features an interactive networking roundtable at which more than 30 venture capitalists from California, who will talk with local entrepreneurs about deal flow and the types of investments they're looking to fund. Tags: sponsor advertisement. Register for the event at the LAVA web site today!

LAVA 133

LAVA Southern California SoCalTech Education 133

socalTECH

MARCH 28, 2014

Los Angeles-based mobile advertising company Airpush has quietly grown to around $100M in annual revenues, according to a recent ranking from Forbes--a big surprise, as the company was completely bootstrapped by founder Asher Delug , who eschewed the usual use of venture capital and private equity to build a company to those revenue levels.

Startup 196

Startup Mobile Advertising Organization 196

Startup Professionals Musings

APRIL 11, 2022

Many businesses these days serve both paying and non-paying customers, such as Google and Facebook, who count on millions of non-paying users to attract advertisers, who really pay the bill. Today, businesses are all about customer relationships, not just transactions. Valid customer segments must be quantified for every opportunity.

Funding 133

Funding Activity Customer Custom 133

Startup Professionals Musings

FEBRUARY 25, 2022

The relationships are online, with influencers other than your advertising and promotions setting the trends, customers deciding where to buy, and how much they’re willing to pay. Customers expect to feel good about the whole experience. It’s less about the stuff you sell than the big idea that surrounds it.

Demand 126

Demand Customer Custom Startup 126

SoCal Delicious

AUGUST 28, 2012

VentureBeat | News About Tech, Money and Innovation. 10 New York City startups we’re crazy about. Venture capital. 5 things Silicon Valley gets wrong about Southern California. I assumed that the people of Los Angeles were disingenuous attention whores and didn’t know anything about technology.”. what’s hot?

Southern California 57

Southern California PHP Technical Review Orange County 57

Berkonomics

AUGUST 2, 2018

Think about your positioning. Competing on price alone is the most dangerous strategy of all, since other well-capitalized players can easily join the competition merely by dropping prices upon existing products, of course at the expense of its previous positioning as described above. They are: Price. Innovation.

Pricing 226

Pricing Competition Examples Class 226

socalTECH

JANUARY 30, 2013

The firm said its new, business focused service, YouMail - Business Edition will offer up such services as smart business greetings, an enhanced mailbox for voicemails, voicmail-to-email forwarding, along with other business-focused features, all free of advertising. The new premium service costs $6.99 launch price. READ MORE>>.

Tech Coast Angels 170

Tech Coast Angels Services Advertising Email 170

socalTECH

SEPTEMBER 24, 2009

For our Insights and Opinions section today, we have an article from Scott Edward Walker, an attorney at Walker Corporate Law Group, who gives his list of five common mistake that entrepeneurs make in raising capital. Tags: investment fundraising capital startup opinions insights. Would you like to share your opinions or knowledge?

Entrepreneur 150

Entrepreneur Southern California High Tech Advertising 150

socalTECH

JANUARY 11, 2019

We caught up with Steereo CEO Anne Kavanagh earlier this week to hear more about the company and its plans. It works out to about 3 cents per minute on average. The artists pay about 5 cents per minute to stream on the app. We started to think about another way to be able to get into the market.

Startup 100

Startup Advertising Marketing Platform 100

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. At RingRevenue we’ve created a call performance marketing platform that at its core is all about getting more high-value calls to advertisers who want them.

Marketing 209

Marketing Advertising Paid Search Startup 209

socalTECH

NOVEMBER 14, 2019

in a funding led by Orange County's Okapi Venture Capitalis looking to help direct to consumer brands use better data to direct their marketing and other efforts. Dan LeBlanc: Daasity is about two years old., What's your background, and how did the startup come about? What does your startup do? founded in summer of 2017.

Startup 113

Startup Platform Commerce San Diego 113

socalTECH

AUGUST 15, 2014

We recently spoke with the CEO and co-founder of Kixer, Keith Bonnici --most recently SVP of Business Operations at Scopely--about the startup, which recently announced a seed financing round. You see users moving to a platform that doesn''t monetize advertising as well. They''re even one of our advertisers right now.

Mobile 124

Mobile Web Artificial Inteligence Technical Review 124