Tech Zulu Event

SEPTEMBER 13, 2012

Lyfe Mobile is a new Southern California startup that combines augmented reality (AR) with traditional ad networks and real-time bidding (RTB) to offer advertisers and brands a unique opportunity to engage customers in an exciting new way. They funded their new company with their own money and started some serious ad testing.

Mobile 102

Mobile Networking Advertising Southern California 102

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers.

Media 101

Media Marketing Startup Framework 101

socalTECH

MARCH 21, 2013

How is the changing demographic of web visitors changing how local companies operate? We recently chatted with Debra Domeyer , CEO of Oversee.net (www.oversee.net), a Los Angeles company which provides both domain monetization and runs vertical, consumer lead generation and marketing sites, to hear about the company.

Mobile 224

Mobile CTO Hire CPC Web 224

Berkonomics

JULY 9, 2011

Turning these into statements instead of questions provides a framework for the sales presentation from the highest levels of collateral materials and marketing support, to the salesperson on the front line. FedEx did not respond to a need for overnight package and letter delivery; it created the need with its clever advertising campaign.

Sales 222

Sales Customer Custom Pricing 222

Tech Zulu Event

FEBRUARY 19, 2014

Enplug is a fast-growing, ubiquitous Silicon Beach company. You might be aware of their products – perhaps having seen their digital media signs in your favorite local restaurant or bar, but what you might not know is their compelling founders’ story and unique company culture. Focus on Value, Not Advertising.

Social Media 106

Social Media Startup Screening Advertising 106

socalTECH

MARCH 12, 2019

We caught up with founder and CEO Bryan Biniak to hear more about the company and what Connected Travel is doing. We're applying that same platform and are now using it for information, commerce, and advertising in vehicles. None of the companies we're working with are taking that consumer data and selling it.

Artificial Inteligence 113

Artificial Inteligence Startup Commerce Platform 113

Tech Zulu Event

FEBRUARY 19, 2014

Enplug is a fast-growing, ubiquitous Silicon Beach company. You might be aware of their products – perhaps having seen their digital media signs in your favorite local restaurant or bar, but what you might not know is their compelling founders’ story and unique company culture. Focus on Value, Not Advertising.

Social Media 81

Social Media Startup Screening Advertising 81

Both Sides of the Table

DECEMBER 19, 2011

Throughout the 90′s the PC became much more popular in corporate environments, so companies began to replace dumb terminals with PCs. We had to develop whole frameworks of “middleware” to deal with this problem. But for software developers like my company the web was a blessing. the rest of the time.

Web 355

Web HTML Mobile Social Network 355

Both Sides of the Table

JANUARY 12, 2014

We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. Online marketing uses techniques for driving promotion and place. Look at Viddy & SocialCast.

Marketing 379

Marketing Startup SEM SEO 379

SoCal CTO

JUNE 9, 2010

Facebook is about to try to dominate display ads the way Google dominates text ads - Chris Dixon , May 15, 2010 It is customary to divide online advertising into two categories: direct response and brand advertising. Through advertising or direct sales, these sites harvest intent. they have purchasing intent ).*. Stay Tuned.

Startup 248

Startup Venture Capital Conference Social Media 248

Tech.Co

MARCH 1, 2018

What you’ll also find is that of the 25 companies, our founders represent an inclusive group with 40 percent female, 52 percent minority and 12 percent veteran founders from 14 states and 5 countries. Advertisers upload their 30 second ads and each time a user watches the ad, they receive $.50. Targeted mobile advertising.

Startup 79

Startup Mentor Platform Help 79

Tech Zulu Event

APRIL 1, 2014

On one end, entrepreneurs who have (at minimum) built something customers love and are willing to pay for, and the other hand, investors who are looking for the very companies who fit that profile. What companies like SeedInvest and its peers are doing to help connect investors to startups. Introducing SeedInvest.

Invest 100

Invest Startup Technical Review Software Review 100

Tech Zulu Event

MARCH 7, 2010

Scott will share data and results from both ChaCha and other industry sources that will highlight the compelling opportunity that brand advertisers now have in the mobile arena. 9:00am: Keynote Presentation: Mobile Advertising: The Hype, The Hope, and The Financial Reality. Presenter: Scott A. But does every brand need an app?

Mobile 40

Mobile Media Case Study Advertising 40

socalTECH

NOVEMBER 18, 2008

We caught up with co-founder and CEO Darrius Thompson--who was also a co-founder at DivX--to learn more about the startup, the saga behind how the company started, and the funding. Darrius Thompson: We came from a company called DivX, where we had built a business primarily around consumer software. What's the idea behind OpenCandy?

Software Review 100

Software Review Software Startup Examples 100

Tech Zulu Event

FEBRUARY 7, 2013

The company recently closed an impressive $19 million in Series B funding led by Sequoia Capital to build out the engineering teams. You could STILL start a mobile company today and end up with a bigger market share than Google, Apple and Facebook combined. What are companies doing RIGHT to maintain users?

Mobile 71

Mobile Technical Review Platform Startup 71

Both Sides of the Table

JANUARY 17, 2011

This applies equally to VCs, startups & big company executives. I apply visual thinking for nearly everything I do: preparing for important phone calls (I imagine my opening lines, I imagine the responses), writing keynote presentations, deciding whether or not to invest in a company, preparing for board meetings – you name it.

Writing 356

Writing Startup Ideas Summary 356

Both Sides of the Table

OCTOBER 19, 2010

Dana Settle & I are hosting a dinner tonight (10/20/10) with some of the biggest companies in entertainment to talk about the future of television, film & digital media. The following is not meant to be a deep dive but rather a framework for understanding the issues. Smart companies will figure this out early.

Content 386

Content Google Media Hulu 386