Startup Professionals Musings

APRIL 26, 2012

But very few are talking about how to measure your results, and the right metrics for optimizing your marketing environment. Jim Sterne, who has written six books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in his book titled " Social Media Metrics."

Social Media 98

Social Media Metrics Media Startup 98

Startup Professionals Musings

NOVEMBER 14, 2012

What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. Here is my selection of ten key metrics that every six-sigma joint like GE tracks without thinking, but too many small businesses only monitor haphazardly, if at all: Sales revenue.

Metrics 106

Metrics Startup Sales Statistics 106

Tech.Co

NOVEMBER 28, 2022

Currently, TikTok relies heavily on digital advertising to bring in revenue, although this has not been as reliable of a profit stream in recent months as it has previously and is forcing the company to look for alternative ways to make money. By some metrics, certainly not. Get the latest tech news, straight to your inbox.

Social Media 148

Social Media Startup Commerce News 148

Frank Addante

OCTOBER 3, 2013

Is Automated Advertising the next-generation Customer Relationship Management (CRM)? I often describe the similarities between what the automated advertising industry is doing and how CRM developed. CRM companies like Salesforce.com used to refer to themselves as Sales Force Automation (SFA) companies. Sound familiar?

Advertising 76

Advertising Sales Organization Customer 76

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers.

Marketing 127

Marketing Framework Social Media Media 127

socalTECH

AUGUST 26, 2014

Los Angeles-based Evolve Media , the parent company of CraveOnline and TotallyHer, said late last night that it is in a partnership with Moat , where Moat will help to audit the viewability of all of its properties. evolve media viewability audit totallyher craveonline advertiser advertising content' READ MORE>>.

Media 138

Media Metrics Advertising Content 138

Startup Professionals Musings

OCTOBER 11, 2010

But very few are talking about how to measure your results, and the right metrics for optimizing your marketing environment. Jim Sterne, who has written six books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in his recent book titled " Social Media Metrics."

Social Media 84

Social Media Metrics Media Satisfaction 84

socalTECH

MARCH 18, 2016

Los Angeles-based b> Ace Metrix , which provides measurement tools for video advertising, says that its analysis shows that heavy anti-Donald Trump TV ads are actually very effective at swaying Independent voters away from Donald Trump. Ace Metrix said it specifically measured the effectiveness of 24 anti-Trump ads since January.

Advertising 100

Advertising Metrics Tool Los Angeles 100

Startup Professionals Musings

MARCH 9, 2019

But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Measuring message delivery in social media is a lot like measuring it in classic advertising, so classic metrics apply. Get attention and reach your audience.

Social Media 98

Social Media Media Metrics Satisfaction 98

Berkonomics

FEBRUARY 13, 2014

Back when we were all trying to figure out the real value of traffic on the web, we investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. That is the quandary which entrepreneurs face today in building models for new companies around a web presence.

Metrics 207

Metrics Sites Advertising Web 207

socalTECH

JUNE 25, 2013

Convertro said it has been working with Media Design Group , a direct response TV advertising agency, to help measure the efficacy of broadcast marketing. Media Design Group has been working with Dollar Shave Club to measure how well TV advertising is working for the company. READ MORE>>.

Dollar Shave Club 171

Dollar Shave Club Advertising Media Design 171

socalTECH

NOVEMBER 30, 2016

We interviewed Gladys Kong , the CEO of UberMedia, to learn more about what the company is doing, and how it's using mobile location data to help companies with their business decisions. Gladys Kong: UberMedia today is an ad and technology solutions company. How do you gather all of that mobile behavior information?

Advertising 100

Advertising Mobile Social Media Startup 100

Frank Addante

MAY 18, 2016

At Rubicon Project, I’ve found these tools to be vital in helping me convey the story of our company. When you’re telling your story, include a hero: someone who is a champion of your company’s purpose. Details can come in the form of concrete deliverables, metrics, and results. They have lofty goals, and take risks.

Company 40

Company Companies Advertising Startup 40

Frank Addante

MAY 18, 2016

At Rubicon Project, I’ve found these tools to be vital in helping me convey the story of our company. When you’re telling your story, include a hero: someone who is a champion of your company’s purpose. Details can come in the form of concrete deliverables, metrics, and results. They have lofty goals, and take risks.

Company 40

Company Companies Advertising Startup 40

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers.

Media 95

Media Framework Social Media Metrics 95

Startup Professionals Musings

MARCH 12, 2017

But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Measuring message delivery in social media is a lot like measuring it in classic advertising, so classic metrics apply. Get attention and reach your audience.

Social Media 69

Social Media Media Metrics Satisfaction 69

Startup Professionals Musings

SEPTEMBER 22, 2023

It must be understandable, written down, and verifiable, with regular measurements and metrics to make it real, benchmarked against the competition. Companies with great service routinely spend 3% to 5% of salaries training team members – experienced as well as new. Make your service deliver process “happy.”

Competition 99

Competition Services Startup Training 99

socalTECH

APRIL 4, 2011

For today's interview, we caught up with Clark Landry , the chairman of GraphEffect (www.grapheffect.com), a Santa Monica company which is helping other companies to hone their advertising on Facebook. Clark Landry: GraphEffect is a company that helps other companies advertise effectively on Facebook.

Advertising 198

Advertising Startup Santa Monica Social Network 198

Startup Professionals Musings

MAY 5, 2013

But very few are talking about how to measure your results, and the right metrics for optimizing your marketing environment. Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in his book titled " Social Media Metrics."

Social Media 102

Social Media Media Entrepreneur Metrics 102

Tech Zulu Event

NOVEMBER 28, 2011

NOT because the founder of the company has an established credibility working for both Facebook and MINT when those companies were in infancy. I am a raving fan of AppSumo because the creator of the brand, Noah Kagan , leads his company focusing on community first and sales second. I am a raving fan of AppSumo.com. I resisted.

Metrics 87

Metrics Email Startup Technical Review 87

Startup Professionals Musings

AUGUST 21, 2021

In my experience, less than half of founding entrepreneurs even aspire to stay and scale their company. Explosive growth to an enterprise normally requires a scalable sales model, a well-documented process with incentives, training, and metrics for tracking and management. Switch your focus from product development to sales.

Startup 151

Startup Course Sales Entrepreneur 151

Startup Professionals Musings

JANUARY 8, 2021

It must be understandable, written down, and verifiable, with regular measurements and metrics to make it real, benchmarked against the competition. Companies with great service routinely spend 3% to 5% of salaries training team members – experienced as well as new. Make your service deliver process “happy.”

Startup 154

Startup Training Customer Custom 154

Berkonomics

APRIL 8, 2021

Discord is a great example of a company going viral mostly from word of mouth. I was chairman of a company that distributed its product through over one hundred fifty retail Internet travel channels, all websites where someone else spent the money attracting their users and attempting to go viral. Fourth: measurement.

Sites 156

Sites Product Social Network Press 156

Startup Professionals Musings

MAY 1, 2019

For example, one of the first home grocery delivery companies, Webvan, was so enamored with early traction in Silicon Valley, it raised and spent nearly a billion dollars and went public, before filing for bankruptcy three years later. Suddenly you face new overhead, with hiring, office space, benefits, and new advertising campaigns.

Metrics 86

Metrics Startup Training Customer 86

Startup Professionals Musings

APRIL 27, 2022

How does any entrepreneur define the right balance, and then measure their performance against real metrics? Conscious Capitalism companies, for example, historically have outperformed the S&P 500 index by a factor of ten. Explore new forms of company ownership and profit sharing.

Startup 110

Startup Entrepreneur Capital Examples 110

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers.

Marketing 100

Marketing Social Media Framework Media 100

TechCrunch LA

SEPTEMBER 7, 2021

Besides Sense, MuteSix’s former and current clients include companies such as Adidas, Petco, Ring and Theragun, to whom it provides a full range of marketing services, including top-notch direct response videos. At the time, it was doing Facebook media buying for e-commerce companies. What type of clients do you work with?

Commerce 211

Commerce Content Marketing Startup 211

socalTECH

MAY 29, 2012

Ace Metrix , a provider of technology for television advertising analytics, said today that it has raised $8M in a funding round from WPP, Hummer Winblad Venture Partners, Leapfrog Ventures, and Palomar Ventures. The company said the new funding round will go towards accelerating growth, product development, and expansion into new markets.

El Segundo 133

El Segundo Palomar Advertising Los Angeles 133

socalTECH

JANUARY 24, 2011

For this morning's company profile, we thought we'd connect with ShareSquare (www.getsharesquare.com), a newly funded Los Angeles startup focused on QR barcodes -- 3D barcodes -- focused on musicians and entertainers. We caught up with Matthias Galica , the firm's founder, to hear more about the company. Who uses your service, and why?

Startup 220

Startup West Hollywood Metrics Entertainment 220

Startup Professionals Musings

AUGUST 7, 2020

Even a million users on your social media site won’t pay the bills until you sell some advertising or a premium service. In a larger public company, it’s all about making your quarterly numbers, versus investing in strategic growth alternatives that may not pay off until several quarters later.

Technical Review 124

Technical Review Layoffs Social Media Metrics 124

socalTECH

AUGUST 31, 2009

Hamet is now helping True Ventures look at investments in Southern California, and we thought it would be worthwhile to talk to him about the firm's new interest here, his role, plus his insights into where the advertising industry is now. Hamet Watt: I think the modern approach to company building is different.

Southern California 164

Southern California Venture Capital Advertising Entrepreneur 164

socalTECH

DECEMBER 11, 2017

Scott tells us how the company--backed by St. Cloud Capital--has managed to coax those equipment rental yards into the digital age, and how the company has tackled other challenges in focusing its business. Scott Cannon: We are an online marketplace for companies in the rental construction equipment space. What is BigRentz?

Startup 174

Startup Metrics Customer Custom 174

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers.

Media 101

Media Marketing Startup Framework 101

StartUp Beat

NOVEMBER 14, 2017

If you’re like today’s typical consumer, you most likely tune out TV ads – and you probably can’t remember the last time you heard a radio advertisement. Today’s consumers, especially millennials, don’t trust traditional ads, indicates a report from The Nielsen Company.

Social Media 40

Social Media Software Review Media Marketing 40

Tech Zulu Event

JULY 31, 2014

The event attracted over 500 distinguished attendees from around the world in the digital media and technology industry including advertising, media, data, eCommerce, software, social and gaming. The event also showcased a variety of promising startups from digital media, mobile, cloud, entertainment, advertising, and eCommerce.

Media 84

Media Technology Truecar Southern California 84

Startup Professionals Musings

APRIL 4, 2015

SEM is the most common form of online marketing, which increases your website visibility on search engine results pages through optimization and advertising. Don’t forget the metrics and analytics. Never “sell” or push out your message like conventional advertising. Companies have to communicate, rather than just pontificate.

Social Media 108

Social Media Media Startup Tips 108

Tech Zulu Event

JULY 26, 2013

Once deployed, publishers are able to have their modules fully moderated and curated, view analytics based around key performance metrics and gain video, sponsorship and native advertising opportunities – an awesome thing especially for sports publishers. Watch video metrics, track performance.

Metrics 79

Metrics Platform Content Web 79