socalTECH

AUGUST 22, 2018

Los Angeles-based online invitations service Evite has named Diane Malloy as its new Senior Vice President of Advertising and Advertising Operations, the company announced this morning.

Evite 100

Evite Advertising Journal Los Angeles 100

socalTECH

JULY 16, 2019

Venice, California-based Snap , the parent company of Snapchat , and Chinese Internet giant Baidu said on Monday that the two have renewed a sales partnership the two first inked in May of 2017. According to the companies, Baidu will continue to act as Snap's representative to advertisers in Greater Cina, Japan, and South Korea.

Advertising 113

Advertising Sales Snapchat Venice 113

socalTECH

SEPTEMBER 17, 2013

Here are some of the positions recently posted to socalTECH''s community job board , which might just be your perfect next move. The Company has been covered by ABC, NBC, CBS, FOX, USA Today, New York Times and practically every major news outlets across the country. Senior Frontend Engineer , Dollar Shave Club.

Dollar Shave Club 147

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socalTECH

NOVEMBER 22, 2021

Burbank-based Cast & Crew, which provides payroll software and services to the entertainment industry, said last week that it has signed a deal to acquire The Team Companies, a developer of payroll and production management services to the advertising, music and concert tours and live events industries.

Burbank 100

Burbank Company Companies Entertainment 100

socalTECH

FEBRUARY 25, 2013

Los Angeles-based online advertising technology provider DataPop , the startup led by Jason Lehmbeck, announced this morning that it has launched a new semantic advertising product specifically aimed at Google Product Listing Ads (PLA). Pricing on the new platform were not announced by the company.

Advertising 217

Advertising Product Google Pricing 217

socalTECH

APRIL 23, 2014

Sizmek , a developer of digital advertising technology, said this week that it has named Patrick Meehan as head of Sales in its Los Angeles office. The company--which is based in New York--has around 40 employees in Los Angeles. sizmek online digital advertising executive agency doubleclick' Meehan was previously. READ MORE>>.

Advertising 174

Advertising ReachLocal OpenX Los Angeles 174

socalTECH

AUGUST 1, 2016

Los Angeles-based Factual has joined a group focused on consumer privacy in mobile advertising, the company said last week. According to Factual, it has joined the Network Advertising Initiative (NAI) , an association dedicated to responsible data collection and its use for digital advertising. READ MORE>>.

Advertising 100

Advertising Los Angeles Mobile Networking 100

socalTECH

JUNE 19, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Backing Southern California's next great technology companies. We Create Demand for California's Technology Companies. Custom Insurance Programs for Technology Companies.

SoCalTech 100

SoCalTech Southern California Rustic Canyon IP 100

socalTECH

MARCH 27, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Backing Southern California's next great technology companies. We Create Demand for California's Technology Companies. Custom Insurance Programs for Technology Companies.

SoCalTech 100

SoCalTech Southern California Rustic Canyon Technology Council 100

socalTECH

JULY 8, 2013

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project). What is Gradient X?

Advertising 253

Advertising Mobile OpenX Software Review 253

socalTECH

AUGUST 21, 2013

Santa Monica-based advertising analytics startup SHIFT launched a new product Wednesday, aimed at helping marketers analyze social advertising campaigns. shift social advertising analytics software tools grapheffect' Pricing on the new service was not announced. READ MORE>>.

Advertising 178

Advertising Santa Monica Tool Pricing 178

socalTECH

DECEMBER 16, 2016

Santa Monica-based GumGum has launched a new effort to apply its technology to analyze sports sponsorships and advertising. The company says its new offering lets teams and advertisers analyze every single frame of sports coverage, to understand how the signage at sports events is appearing across live television, social media, and streaming.

Advertising 100

Advertising Santa Monica Social Media Media 100

socalTECH

APRIL 5, 2019

Los Angeles-based digital advertising company H Code , which focuses on advertising for the U.S. Hispanic market, says it has inked an exclusive partnership with Artear , a media and television company in Argentina. Financial details of the deal were not announced. H Code is led by CEO Parker Morse. browsers and viewers.

Media 113

Media Company Companies Advertising 113

socalTECH

APRIL 22, 2014

Los Angeles-based online advertising technology provider OpenX and YP said this morning that the two are in a new, display advertising deal, where YP will offer up programmatic, digital display advertising based on OpenX''s technology. openx display advertising programmatic digital' READ MORE>>.

OpenX 138

OpenX Advertising Los Angeles Networking 138

socalTECH

NOVEMBER 11, 2016

Los Angeles-based online advertising marketplace operator Rubicon Project says that it has seen record-breaking video advertising spend, following the U.S. Rubicon Project said that Election Day was the single biggest day in its company history in terms of video spend, with roughly 85% of that video on mobile.

Advertising 124

Advertising Los Angeles Mobile Angel 124

socalTECH

JULY 16, 2014

Los Angeles-based Evolve Media reported late last night that it has launched a new, native video advertising product called INgage. The company said its new product brings video out of the "right rail blind spot" on websites. evolve media native video advertising ingage' READ MORE>>.

Advertising 147

Advertising Media Product Content 147

socalTECH

AUGUST 7, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Backing Southern California's next great technology companies. We Create Demand for California's Technology Companies. Los Angeles-based executive search for emerging growth companies.

SoCalTech 100

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socalTECH

JULY 24, 2013

Two of LA''s growing online and mobile advertising advertising firms, SHIFT , and Gradient X , have tied together in a partnership, the companies said Wednesday. The two said the deal will offer a "one-stop-shop" to execute Facebook, Twitter, and mobile display advertising campaigns. READ MORE>>.

Advertising 159

Advertising Tool Mobile Platform 159

socalTECH

MAY 23, 2013

UberMedia , the Idealab-backed startup best known for its Twitter client software, has recast itself as a mobile advertising firm, saying yesterday that it has launched a new mobile advertising product called UberAds. ubermedia mobile advertising twitter social signals' READ MORE>>.

Advertising 173

Advertising Mobile Idealab Social Media 173

socalTECH

DECEMBER 11, 2014

Santa Monica-based VideoAmp , which operates a programmatic video advertising platform, said this morning that it has raised $2.2M The company says it already has more than 20 engineers in its Los Angeles offices. videoamp video advertising venture capital ross mccray' READ MORE>>.

Advertising 138

Advertising Platform Anthem Santa Monica 138

socalTECH

JUNE 5, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Backing Southern California's next great technology companies. We Create Demand for California's Technology Companies. Custom Insurance Programs for Technology Companies.

SoCalTech 100

SoCalTech Southern California Rustic Canyon IP 100

socalTECH

JANUARY 17, 2013

Pasadena-based advertising technology firm OpenX has raised $22.5M more in a round of funding, the company announced today, via a Series E funding round. The company said the new funds will go towards growth, financing acquisitions, and international expansion. Global Investment, Inc., and Presidio Ventures. READ MORE>>.

OpenX 178

OpenX Advertising Pasadena Web 178

socalTECH

SEPTEMBER 26, 2017

Los Angeles-based OpenX has acquired Mezzobit and PubNation , two companies in the programmatic advertising space, the company said on Monday. Financial details of those acquisition were not announced by the company. According to OpenX, it plans to integrate Mezzobit and PubNation's tools into its platform.

OpenX 124

OpenX Company Companies Tool 124

socalTECH

JULY 17, 2013

PageWoo , the mobile advertising company headed by Jason Crilly and Holden Steinberg, has rolled out a brand new product aimed at small businesses. The company said its product price ranges from free to $500 a month, depending on the features and targeting they use in the product. READ MORE>>.

Advertising 173

Advertising Mobile Tech Coast Angels Los Angeles 173

socalTECH

JULY 24, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on. Southern California's high tech news and companies. Backing Southern California's next great technology companies. We Create Demand for California's Technology Companies. Custom Insurance Programs for Technology Companies.

SoCalTech 100

SoCalTech Orange County Southern California Westlake Village 100

socalTECH

JULY 21, 2014

The company said its marketplace will offer more transparency, flexibility and control than traditional blind-networks, with a focus on delivering better quality than RTB platforms. leadbolt mobile advertising exchange monetization connect' READ MORE>>.

Advertising 138

Advertising Mobile Los Angeles Platform 138

socalTECH

JUNE 30, 2015

Los Angeles-based Nativo the native advertising technology developer led by Justin Choi, said Tuesday morning that it has raised $20M in a Series B funding round. The funding was led by Advance Vixeid Partners (AVP), and also included RezVen Partners and the company's other existing investors.

Advertising 100

Advertising Bertelsmann Los Angeles Content 100

socalTECH

JULY 10, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Backing Southern California's next great technology companies. We Create Demand for California's Technology Companies. Custom Insurance Programs for Technology Companies.

SoCalTech 100

SoCalTech Rustic Canyon Southern California Glendale 100

socalTECH

JUNE 26, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on. Southern California's high tech news and companies. Backing Southern California's next great technology companies. We Create Demand for California's Technology Companies. Custom Insurance Programs for Technology Companies.

SoCalTech 100

SoCalTech Southern California Rustic Canyon IP 100

socalTECH

APRIL 24, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Backing Southern California's next great technology companies. We Create Demand for California's Technology Companies. Custom Insurance Programs for Technology Companies.

SoCalTech 100

SoCalTech Southern California Rustic Canyon Technology Council 100

socalTECH

MARCH 3, 2016

Santa Monica-based Pathmatics , a startup developing analytics software for analyzing the programmatic advertising market, has raised $3M in a Series A funding. BDMI's Sim Blaustein joins the company's baord with the funding. BDMI's Sim Blaustein joins the company's baord with the funding. READ MORE>>.

Advertising 100

Advertising Bertelsmann Software Santa Monica 100

socalTECH

JULY 22, 2013

According to Burstly, Jarkko Rajamaki has joined the company as its new Vice President of Business Development, a new role at the company. Rajamaki was previously head of advertising for Rovio Entertainment''s Angry Birds franchise, serving as Vice President of Advertising Operations.

Advertising 194

Advertising Santa Monica Mobile Entertainment 194

socalTECH

JANUARY 6, 2016

Los Angeles-based advertising marketplace operator Rubicon Project , and social games developer Zynga have inked a deal to let marketers access Zynga's premium guaranteed advertising inventory, according to the two. Financial arrangements between the two companies were not announced. READ MORE>>

Advertising 100

Advertising Los Angeles Sales Marketing 100

socalTECH

MAY 23, 2012

Los Angeles-based Rubicon Project , the online advertising optimization company run by Frank Addante, has made another acquisition this morning. The firm said it has acquired Mobsmith , a provider of mobile advertising products. Details and size of the acquisition were not announced. READ MORE>>.

Advertising 170

Advertising Mobile Acquisition Los Angeles 170

socalTECH

SEPTEMBER 25, 2009

Once again, we'd like to thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Backing Southern California's next great technology companies. We Create Demand for California's Technology Companies. Advertisers. They include: Sponsors.

Advertising 113

Advertising Southern California IP VentureNet 113

socalTECH

JULY 11, 2013

Two, Los Angeles online advertising firms have linked up in a technology deal today. The two companies said that OpenX will provide United Online Media Group with its full monetization platform, including its real-time-bidding, ad network, direct sale, and other tools. Financial details of the link were not announced. READ MORE>>.

OpenX 153

OpenX Advertising Woodland Hills Technology 153

socalTECH

AUGUST 9, 2013

What really, is happening when you place that online advertisement, and where does it go, who looks at it, and what''s really happening? All too often, those ads disappear into a maze of middlemen, and advertisers don''t really know who is seeing their ads, and why. What is Adomic? Why did you decide to focus on this area?

Advertising 153

Advertising Startup CTO Coach Study 153