socalTECH

FEBRUARY 1, 2013

The firm's tools allow web publishers to recommend content to users, while also inserting "sponsored stories" in those recommendations from advertisers. Gravity is backed by GRP Partners, Redpoint Ventures and August Capital, having most recently raise d$10.6M in a Series B funding round in October.

Content

socalTECH

JULY 16, 2014

Los Angeles-based Evolve Media reported late last night that it has launched a new, native video advertising product called INgage. Evolve Media said that the new, video solution delivers "large format" video within content, startup up when a users comes into view. evolve media native video advertising ingage' READ MORE>>.

Advertising

socalTECH

MAY 10, 2013

We caught up with CEO Walter Delph to hear how the promise of social media advertising has measured up to reality, and what that means for brands and marketers today trying to leverage the new reality of social conversations. We''re the leading social advertising platform that leverages celebrity relationships.

Social Media

Berkonomics

APRIL 21, 2022

We think of media advertising as either paid or free – placed by paying a fee or by a PR firm or by you at no placement cost, especially when you provide editorial content beneficial to the publisher. Expand your definition of advertising to include four, not just two methods of finding your potential customers.

Advertising

socalTECH

NOVEMBER 27, 2018

Google said that Disney will use Google as its core ad technology platform, where Google will power the advertising for all of Disney's properties, including Disney, ABC, ESPN, Marvel, Pixar and Star Wars, including live streaming, direct-to-consumer content, mobile apps, and live events.

Google

Both Sides of the Table

SEPTEMBER 20, 2010

In the early days of the Internet as an advertising medium the industry organized to create “standard ad units&# for which most media companies would sell their inventory. The standards were set by the IAB ( Interactive Advertising Bureau ), which was founded in 1996. Some of their content is free – much is paid.

Media

socalTECH

JUNE 19, 2017

Venice, California-based Snap , the parent company of Snapchat, and Time Warner announced on Monday that the two are in a $100M deal, where the two will collaborate on both content and advertising. The two also said Time Warner will purchase advertising for HBO, Turner, and Warner Bros. on Snapchat over the next two years.

Content

TechCrunch LA

SEPTEMBER 7, 2021

In today’s highly competitive ad environment, both content and data are kings. I’d say the main difference is that we have a 70-person in-house video creative team; and what we’re really good at doing is shooting and coming up with performance content. Why is your content arm so important as a lever?

Commerce

socalTECH

AUGUST 8, 2014

According to Demand Media, the drops were the result of a 24 percent decline in content and media revenue, which came despite a slight increase in traffic. The company said the drop came due to a shift away from higher CPM direct display advertising. demand media content traffic revenues' READ MORE>>.

Demand

Both Sides of the Table

JANUARY 19, 2015

Along with Greycroft, I was the first institutional investor in Maker Studios (sold to Disney for nearly $1 billion) and am still the largest investor in Mitu Network , the largest online video producer of Latino content. A new generation of content producer and video style has emerged that is distinctly different from what you see in TV.

SEM

socalTECH

MAY 8, 2012

The site relies on advertisers, who upload content they want to promote and then run campaigns to encourage users to share links and content to their friends on Facebook, Twiter, and other sites. The funding came from Tice Capital, the Los Angeles Syndicate of Technology, and angels.

Los Angeles

InfoChachkie

JULY 16, 2012

Coull Offers Advertisers Video Skimlinks. As noted in YouTubers Come Of Age – Google Scores A Solid Return On Its Video Development Fund , many YouTube personalities are sensitive to the nature of the ads associated with their content. Apologies: an incomplete draft of this article was inadvertently sent out previously via RSS.

Customer

socalTECH

AUGUST 7, 2019

Costa Mesa-based audio advertising agency Veritone One says it has launched a new, pay-for-performance advertising platform specifically aimed at podcast and social media influencers. The new service, Influencer Bridge, lets content creators access advertisers, and is aimed at creators using YouTube, podcasts, and Instagram.

Advertising

socalTECH

APRIL 22, 2013

A new, Los Angeles ad network, MobiGirl Media recently launched its niche, mobile ad network, specifically aimed at advertisers and app developers targeting girls between the ages of 6 and 16. mobigirl media mobile advertising female advertise mobigirlmedia girl coppa children kids' READ MORE>>.

Mobile

socalTECH

MARCH 20, 2015

Santa Monica-based food show producer Tastemade , the venture-backed Youtube show developer, said that it has conducted a brand research study, which finds that brands that integrate into content do far better with viewers than those who use typical advertising. tastemade youtube food foodie content hollywood advertising study'

Content

socalTECH

APRIL 25, 2013

GumGum , the in-image advertising technology developer led by Ophir Tanz, has promoted Phil Schraeder, the firm''s VP of Finance, to Chief Operating Officer, to head up the firm''s internal operations, business development, and finance. images photo advertising online reald executive gumgum' READ MORE>>.

GRP Partners

Both Sides of the Table

NOVEMBER 8, 2010

The idea was that if you could put up a consumer site that was seen as the best place to consume content then people wouldn’t go to lower-quality or free sites to get it. The founders felt that having a legitimate site for content would discourage Silicon Valley VC’s from funding entrepreneurs to create the next big TV killer.

Hulu

socalTECH

JUNE 25, 2013

Tongal''s online site lets users contribute to develop creative ideas for different advertising projects, starting with the idea itself, to a storyboard, and eventually a full blown commercial video. tongal user generated crowdsourced crowdsourcing crowdsource video content hollywood advertising commercial television creative'

Hollywood

socalTECH

NOVEMBER 19, 2013

James Borow and Clark Landry (shared position), SHIFT (Los Angeles, Santa Monica, advertising). Tim Cadogan , OpenX (Pasadena, advertising). Asher Delug , Airpush (Los Angeles, advertising). Jerry Jao , Retention Science (Los Angeles, analytics/advertising). Jason Lehmbeck , Datapop (Los Angeles, advertising).

Southern California

socalTECH

DECEMBER 16, 2016

Santa Monica-based GumGum has launched a new effort to apply its technology to analyze sports sponsorships and advertising. The company says its new offering lets teams and advertisers analyze every single frame of sports coverage, to understand how the signage at sports events is appearing across live television, social media, and streaming.

Advertising

Both Sides of the Table

JUNE 20, 2014

As you may know we co-lead the first round of financing of Maker Studios, the largest overall producer for online video content, along with Greycroft Partners. So they began signing up Spanish-language content producers in Ecuador, Chile, Colombia, Argentina, Mexico and so forth. Indeed we are already seeing that online.

Invest

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas

socalTECH

OCTOBER 29, 2012

One of the major growth areas along Silicon Beach has been in the whole area of creating content for digital platforms. But, how do you figure out what actual content will resonate with online consumers? My background is that I was at IAC, focused on advertising solutions and advertising engagement.

Content

socalTECH

JANUARY 18, 2011

This morning, Pasadena-based Perfect Market (www.perfectmarket.com) announced a new, $9M round of funding for the firm's technology, which is used to help publishers monetize their content. Julie Schoenfeld: When we talked last, we were focusing primarily on helping publisher monetize their archived content. So, we start with that.

Marketing

socalTECH

APRIL 23, 2018

billion in debt to fund content acquisition, production and development, potential acquisitions and strategic transactions, and other efforts, the company said this morning. The new funding will undoubtedly impact the Los Angeles region, where Netflix has based most of its content efforts. READ MORE>>.

Netflix

Startup Professionals Musings

MAY 15, 2023

This new approach is often called “pull marketing,” where the idea is to establish a loyal following and draw customers to your content, and eventually your solutions. Customers don’t even see this as advertising. by the so-called godfather of content marketing, Joe Pulizzi. Consistently deliver new and valuable content.

Content

L.A. Business Journal

FEBRUARY 20, 2017

WhatsApp updates with Snapchat-like vanishing content, SpaceX lands its latest Falcon 9 rocket booster, media buying on Snapchat confuses advertisers, and more.

Snapchat

socalTECH

JULY 21, 2011

The firm's software-as-a-service creates video advertising for local business customers, using a network of 4,000 videographers for generating content. PixelFish said the funding will go towards sales, marketing, and technology. READ MORE>>.

Torrance

Berkonomics

NOVEMBER 19, 2020

Once we had what we thought was the answer, in allowing for display advertising on these sites. But the competition among sites has overwhelmed available inventory of paying advertisers, greatly reducing the cost per thousand views, and making display ads no longer a preferred revenue source for marginal sites. What is the answer? .

Metrics

socalTECH

JUNE 17, 2014

Los Angeles-based Revee , a developer of content analytics software used to help publishers understand their page yield on advertising, has raised $1M in a seed funding round. revee venture capital seed content analytics publishing publisher advertising' Source of that seed funding was not announced. READ MORE>>.

Tool

L.A. Business Journal

APRIL 19, 2021

With a growing number of Americans viewing television content through smart TVs and connected devices, newly formed startup TvScientific Inc. is creating new ways for advertisers to reach viewers and access valuable data to evaluate the success of campaigns.

Technology

socalTECH

JUNE 18, 2013

AdSense was developed by Applied Semantics, and used software to determine the content and subject of a web page, and then matched those ads to a pool of advertisers; the software was known as Applied Semantics AdSense until Google acquired Applied Semantics on April 24, 2003. READ MORE>>.

Google

socalTECH

JUNE 29, 2011

Irvine-based Specific Media , the Internet advertising network run by Tim Vanderhook, has released further details on the company's acquisition of Myspace , saying that Justin Timberlake is taking an ownership stake and major role in the acquisition. READ MORE>>.

Acquisition

socalTECH

AUGUST 28, 2013

Los Angeles-based native advertising technology developer Nativo , which is headed by Justin Choi, has landed a new set of premium publishers as customers, the company said today. nativo advertising sponsored content native publishing publisher' Financial details of the wins were not announced. READ MORE>>.

Internet Brands

Both Sides of the Table

SEPTEMBER 17, 2013

Content is a “hits-driven” business that makes it unattractive to investors – remember? The number of channels grew with cable & satellite TV but we still have limitations that makes distributing content high. Content goes global (of Maker Studios 4.4 Content goes global (of Maker Studios 4.4

Company

socalTECH

OCTOBER 16, 2013

Los Angeles-based native advertising provider Nativo said Tuesday that it has named Jay Freedman, a former VP at Yahoo, as its new Chief Revenue Officer. publishing brand advertising sales yahoo executive nativo' READ MORE>>.

Yahoo

socalTECH

AUGUST 4, 2014

Pasadena-based Perfect Market , the Idealab-backed developer of programmatic advertising technology, has been acquired by New York-based Taboola. perfect market taboola merger acquisition content advertising optimization software idealab' READ MORE>>. Financial terms of the buy were not disclosed. READ MORE>>.

Rustic Canyon