Berkonomics

APRIL 8, 2021

And of course, that could easily require a large amount, far beyond the capability of a small company looking for its initial audience. Google became an overnight industry standard for search strictly by word of mouth, never spending a dime on advertising in its early years. Well-tuned metrics are an absolute must.

Sites 156

Sites Product Social Network Press 156

Both Sides of the Table

JUNE 12, 2010

Content, of course, is the same!]. Company grew by more than “400% each year” for past few years [assume growth metric = revenues]. Metrics: 2.5mm members, 1,000 brands, 2,500 sale events to-date. Metrics: 50mm users (up from 40mm in Dec 2009), -Competition includes: Spotify , Last.fm. Total raised: $129.0mm.

Venture Capital 217

Venture Capital Capital Metrics Competition 217

Both Sides of the Table

MAY 23, 2012

In an over-funding environment companies are encouraged to eschew revenues in a land grab to acquire eyeballs, clicks, page views or whatever other vanity metrics give VCs the false comfort that they’re sitting on a gold mine. So of course returns from 2000-2010 were subpar on average for the industry. The Exit Problem.

Venture Capital 347

Venture Capital Capital Technical Review Startup 347

socalTECH

JANUARY 14, 2011

It's my belief that many marketers still measure in layers -- they might look at how direct mail, or search, or display, or TV, or brand advertising, or their sales force performs, in a certain swim lane. Jovian's platform allows us to process and analyze campaigns in-flight, and also provide in-flight course corrections for marketers.

Social Media 235

Social Media Demand Activity Marketing 235

Tech Zulu Event

DECEMBER 4, 2014

Twitter’s initial access to its analytics dashboard was just limited to advertisers, Twitter card publishers, and verified users. It provides key metrics that allow you to have a better understanding of your tweets. And of course, see how photos, videos, and links affect your tweet engagement. Improve Your Marketing By Tweeting.

Content 93

Content Marketing Social Media Journal 93

Both Sides of the Table

OCTOBER 10, 2011

But creating better visibility for investors of the profitability of each unit and accountability for bosses of each to perform well according to differnet metrics is a good & important idea. Of course the press is going to roast you. As their subscribers started to move down market they started losing important advertisers.

Netflix 287

Netflix Custom Customer Pricing 287

Tech Zulu Event

OCTOBER 19, 2012

Hashtags help to narrow focus of course, and yes, there are apps for that. Advertising on Facebook before the launch of show, in the middle and during hiatus keeps engagement high, discovery and fandom higher. They all gather different metrics. And it is a rush at 110k tweets per minute.

Conference 78

Conference Beverly Hills Social Media Media 78

socalTECH

OCTOBER 15, 2015

You're also seeing of course, the PC makers, people like Alienware, Dell, and Nvidia, supporting these. What would be interesting, is when the non-endemic sponsors and brands start to get into advertising and positioning in e-sports, such as the Toyotas, the Hyundais, the Allstates and State Farms, the McDonalds. READ MORE>>.

Riot Games 100

Riot Games Southern California Invest Mobile 100

Both Sides of the Table

MARCH 25, 2016

If you look at the structure of the travel industry above – of course we know that the hotel industry is fragmented while the airline industry is reasonable consolidated. The metrics were good but we wondered how much better they would be when we expanded our product. Will a third-party pay (advertisers, data companies)?

Startup 150

Startup Marketing Study SEO 150

Both Sides of the Table

DECEMBER 27, 2011

So while the simplest way that people often evaluate stocks is by P/E ratios (price-to-earnings), one also needs to look at other metrics such as the PEG (price-to-earnings-growth). [of of course there are MUCH more sophisticated financial tools than either of these, but PEG is a short-hand many people use]. Investors value growth.

Startup 418

Startup Venture Capital Sales Technical Review 418

InfoChachkie

MARCH 2, 2010

In the early days of the Internet, the ad market seemed to be completely different from any media which had preceded it, primarily due to the unprecedented ability for advertisers to track the effectiveness of their campaigns, as discussed more fully in Managing Your Cost Per Customer. Insertion Orders, Trafficking, Flight Dates, etc.)

Pricing 138

Pricing Advertising Marketing Startup 138

Tech Zulu Event

MAY 9, 2014

Something we didn’t know, mainstay education programs have < 1% course completion. In seed stage funding, we’re often told that the investments are ultimately about the people/teams, and not necessarily the metrics. Mandarin Chinese will be launching soon. Their solution is ingenius in its design.

Startup 111

Startup Mobile Commerce Education 111

SoCal CTO

NOVEMBER 10, 2009

and also to local advertisements. I'm working quite a bit with startups who are leveraging social media, but I'm finding it hard to predict success and metrics. And how can an early stage company think about social media relative to important startup metrics (see [link] )? How did you do that?

Product 150

Product Entrepreneur Social Media Google 150

Tech Zulu Event

FEBRUARY 5, 2014

Of course, when you’re talking about enabling/emerging technologies, as Brock Pierce puts it, “Market timing is critical to success.” The company hopes to prepare advertisers for varying screen sizes. ” He alludes to some of the projects he’d been a part of in the past that failed to hit perfect timing.

Startup 95

Startup Google Education Venture Capital 95

Tech Zulu Event

MARCH 25, 2014

To cap off our 6th year at SXSW and follow up on last year’s amazingly successful Trend Lounge , we knew this year had to be bigger, better, more engaging, and of course, even more fun. James Citron – Outspoken , pioneering the combination of mobile messaging and advertisements. Our personal favorites?

Entertainment 99

Entertainment Google Entrepreneur Course 99