Berkonomics

JULY 9, 2011

Turning these into statements instead of questions provides a framework for the sales presentation from the highest levels of collateral materials and marketing support, to the salesperson on the front line. Is your product or service one that responds to a customer need, real or perceived? Why buy it?”.

Sales 222

Sales Custom Customer Pricing 222

socalTECH

MARCH 12, 2019

We have built an application services platform for vehicles, and our first customer was actually USAA. That's where we started to play with Honda, our next big customer, where we have built out these infotainment and commerce systems in a vehicle, with an ad platform on top of what we started as an incentive for safe driving.

Artificial Inteligence 113

Artificial Inteligence Startup Commerce Platform 113

Tech Zulu Event

FEBRUARY 19, 2014

Their unique “provide value to customers first” mantra sets them apart in the digital signage industry. We discuss the serendipitous circumstances that brought the founding team together (one of the most unique founder stories I’ve heard to date) and move to topics surrounding the future of digital advertising.

Social Media 106

Social Media Startup Screening Advertising 106

Tech Zulu Event

FEBRUARY 19, 2014

Their unique “provide value to customers first” mantra sets them apart in the digital signage industry. We discuss the serendipitous circumstances that brought the founding team together (one of the most unique founder stories I’ve heard to date) and move to topics surrounding the future of digital advertising.

Social Media 81

Social Media Startup Screening Advertising 81

Startup Professionals Musings

JUNE 15, 2016

Digital marketing is the cost-effective place to start, utilizing the internet, mobile phones, display advertising, and other digital mediums. Remember that what’s engaging and relevant depends on your target customer needs, not solution features. Encourage ongoing social media customer conversations.

Marketing 58

Marketing Startup Social Media Newsletter 58

SoCal CTO

JUNE 9, 2010

Kathy Sierra at Business of Software 2009 - Business of Software Blog , May 4, 2010 "In the old days, getting customers was easy. Putting customers first. Legendary customer support. Through advertising or direct sales, these sites harvest intent. They’re deep into Customer Development ,” he said. Innovative.

Startup 248

Startup Venture Capital Conference Social Media 248

Both Sides of the Table

DECEMBER 19, 2011

Social media will be pervasive in the enterprise and is primarily driving by customer interactions. When asked what their objectives are they cite some form of “improving customer communications” by a long margin. We had to develop whole frameworks of “middleware” to deal with this problem.

Web 355

Web HTML Mobile Social Network 355

Tech.Co

MARCH 1, 2018

Advertisers upload their 30 second ads and each time a user watches the ad, they receive $.50. Targeted mobile advertising. After choosing one of their affordable monthly service fee plans, users simply interact with their advertisers. For retailers, this will mean selling more product, fewer returns and happier customers.

Startup 79

Startup Mentor Platform Help 79

Tech Zulu Event

APRIL 1, 2014

On one end, entrepreneurs who have (at minimum) built something customers love and are willing to pay for, and the other hand, investors who are looking for the very companies who fit that profile. You’ve built a great business, your customers love you. And those who have gone through the process, know. Where SeedInvest Sprouted.

Invest 100

Invest Startup Technical Review Software Review 100

Both Sides of the Table

JANUARY 12, 2014

We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. So What is This Underbelly of Which You Speak? When Apple learned of this they frowned heavily on it.

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

JANUARY 17, 2011

Creativity in our business lives – The average tech startup these days spends time talking with colleagues & investors about a multitude of things: customer acquisition, viral adoption, raising capital, hiring / firing employees, product features, technology trends, marketing / branding, and on and on. So I thought I would.

Writing 356

Writing Startup Ideas Summary 356

Tech Zulu Event

MARCH 7, 2010

Scott will share data and results from both ChaCha and other industry sources that will highlight the compelling opportunity that brand advertisers now have in the mobile arena. 9:00am: Keynote Presentation: Mobile Advertising: The Hype, The Hope, and The Financial Reality. Presenter: Scott A. But does every brand need an app?

Mobile 40

Mobile Media Case Study Advertising 40

Both Sides of the Table

OCTOBER 19, 2010

The following is not meant to be a deep dive but rather a framework for understanding the issues. So many people are stuck in the mindset that YouTube is UGC (as defined as people uploading silly videos or watching Coke & Mentos explode) and that brands don’t want to advertise on UGC.

Content 386

Content Google Media Hulu 386

Tech Zulu Event

FEBRUARY 7, 2013

What’s the most valuable kind of customer? Half of Marmalade’s customers use it as a porting platform, while the remaining 50 percent use it as an app development framework. Get her take on engagement and the classic ratio of daily and monthly active unique users. What are companies doing RIGHT to maintain users?

Mobile 71

Mobile Technical Review Platform Startup 71