socalTECH

MARCH 24, 2011

Santa Monica-based Demand Media , the Internet content publishing company run by Richard Rosenblatt, is applying its crowdsourced content model to eNom , the domain name registrar it owns. According to eNom, it has put up a new content portal focused on the.ORG domain name, which is powered by Demand Media's creative studios.

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Demand Content Media Santa Monica 165

socalTECH

JANUARY 29, 2014

Santa Monica-based Demand Media , the publisher of online content, said late Tuesday that it is changing its advertising strategy to exclusively focus on premium programmatic ads. Demand Media also did not say if those sales people would move to other efforts in the company or would be let go. READ MORE>>.

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Demand Media eHow Advertising 138

socalTECH

AUGUST 9, 2011

Santa Monica-based Demand Media , the online publishing empire run by Richard Rosenblatt, said Tuesday afternoon that it has acquired two companies, plus renewed a deal with Google. As part of that effort, Demand Media said its inventory will be included in the premium Google Display Network Reserve.

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Demand Google Media RSS 154

socalTECH

FEBRUARY 22, 2011

Santa Monica-based Demand Media , the internet publishing firm headed by Richard Rosenblatt, reported its fourth quarter and fiscal 2010 results today, the first as a public company. Demand Media said it had revenues of $73.6M for Q4 of 2010, up 33 percent from the $55.5M in revenues from Q4 of 2009. in a loss in Q4 of 2009.

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Demand Media Report .Net 145

socalTECH

JUNE 16, 2010

Santa Monica-based Demand Media , the online content publishing empire of Richard Rosenblatt, has tapped Joost --now owned by Adconian--for its pre-roll advertising inventory. Joost is now Adconian's business for providing in-banner and in-stream video advertising. Tags: demand media joost advertising video.

Demand 140

Demand Media Santa Monica Advertising 140

socalTECH

MARCH 4, 2014

Santa Monica-based Demand Media said today that it is expanding its offerings in the content area, with an expansion of its Content Solution offerings. According to Demand Media, the expansion includes new content formats and enhanced "publishing and distribution strategies." READ MORE>>.

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Demand Content Media Santa Monica 138

socalTECH

AUGUST 24, 2011

Department of Justice Wednesday, over the use of Google's AdWords to advertise Canadian pharmacies, has shed some light on the types of issues that were facing Santa Monica-based eNom , the domain name registration and wholesaler owned by Demand Media , last year. According to the U.S. is against the law.

Google 184

Google Demand Media Santa Monica 184

socalTECH

FEBRUARY 26, 2014

Santa Monica-based Demand Media said this morning that it has linked up with Healthline , a provider of health information and technology, in a digital advertising partnership. According to the two, Healthline will create digital advertising solutions and represent categories on LIVESTRONG.COM, Demand Media''s health and fitness site.

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Demand Media Santa Monica Advertising 124

socalTECH

MAY 18, 2010

Los Angeles-based Demand Media , the user-generated content venture of Richard Rosenblatt, has new competition this afternoon, from Yahoo , after Yahoo announced it would acquire content publishing firm Associated Content. Both firms develop "evergreen" articles about popular topics, which they then sell advertising against.

Yahoo 150

Yahoo Demand Content Media 150

socalTECH

MAY 5, 2011

Santa Monica-based Demand Media reported its results Thursday, saying that it had a net loss of $5.6 Demand Media said the revenues numbers were driven by continued momentum from its owned and operated sites. Demand also mentioned strong direct brand advertising sales helped its results. million on revenues of $79.5M.

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Demand Media Santa Monica .Net 133

socalTECH

AUGUST 8, 2014

Santa Monica-based Demand Media reported a steep drop in revenues for the last quarter, saying that it had $89.8M According to Demand Media, the drops were the result of a 24 percent decline in content and media revenue, which came despite a slight increase in traffic. demand media content traffic revenues' READ MORE>>.

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Demand Content Media eHow 138

Both Sides of the Table

AUGUST 11, 2021

Digital advertising spend is projected to grow 25% this year to $191 billion, and Google (69%), Facebook (59%), Snapchat (116%) and Twitter (87%) all just reported rapid growth in their year over year advertising revenues. eCommerce for example grew 39% just last year - so there’s simply more demand. no surprise?—?that’s

Product 424

Product Platform Advertising Acquisition 424

socalTECH

DECEMBER 10, 2014

Los Angeles has joined with San Francisco to sue on-demand ride service Uber , alleging that the company''s background checks are "completely worthless", because the company--although it conducts background checks--does not fingerprint its drivers. angeles uber background check advertising lawsuit legal attorney' READ MORE>>.

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Los Angeles Advertising Angel Demand 147

socalTECH

MARCH 15, 2010

Los Angeles-based Demand Media , the online media venture of Richard Rosenblatt, announced Monday afternoon that it has hired on Joanne Bradford, most recently Yahoo's SVP of U.S. According to Demand, Bradford will oversee brand advertisers on the firm's top 20 owned and operated web sites. Bradford reports to Rosenblatt.

Yahoo 113

Yahoo Demand Media Advertising 113

socalTECH

AUGUST 22, 2011

Santa Monica-based Demand Media , the newly public online publisher run by Richard Rosenblatt, said this morning that it has launched a $25M, share repurchase program. Demand Media was recently trading at around $7.19 The company said the move "reflects confidence in our business" and a commitment to "maximize shareholder value."

Demand 147

Demand Media Santa Monica Pricing 147

TechCrunch LA

OCTOBER 9, 2020

Typically, streamers rely on advertising revenue from pre-roll, mid-roll and post-roll advertising, according to Mojichat co-founder Jeremy Greene. show just how much demand there is for these types of offerings. Alongside his wife, Janelle, Greene built Mojichat into one of the premier names in avatar development. .”

Advertising 179

Advertising Los Angeles Activity Screening 179

socalTECH

OCTOBER 14, 2008

Santa Monica-based Demand Media has hired a new executive to head up the firm's advertising sales, the firm disclosed Tuesday. Demand Media has appointed George Stewart as the company's Executive Vice President of Advertising Sales, heading up sales for all of the company's sales channels. READ MORE>>

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Demand Sales Media eHow 100

socalTECH

DECEMBER 10, 2010

Thanks to all of our sponsors and advertisers, who make our coverage of Southern. Thanks this week to our sponsors and advertisers, which include Clearstone. We Create Demand for California's Technology Companies. Advertisers. California's technology industry possible. professionals? to San Diego. learn more. Technology.

SoCalTech 127

SoCalTech Advertising Rustic Canyon Glendale 127

socalTECH

MARCH 6, 2015

Santa Monica-based Demand Media said Thursday that it has named a new CFO, appointing Rachel Glaser to the position. The announcement came as part of Demand Media''s quarterly results announcement, where the company reported 2014 revenues of $172.4M. demand media executive' Glaser was most recently the CFO of Move, Inc.

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Demand Media Santa Monica Advertising 100

socalTECH

SEPTEMBER 25, 2009

Once again, we'd like to thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. We Create Demand for California's Technology Companies. Advertisers. Tags: advertisers sponsors. They include: Sponsors. Redpoint Ventures (www.redpoint.com).

Advertising 113

Advertising Southern California IP VentureNet 113

socalTECH

FEBRUARY 25, 2014

Ventura-based The Trade Desk , the real time, demand-side advertising platform developer led by Jeff Green, has raised $20M in a Series B funding, the company said today. The Trade Desk develops online advertising technology used to manage display, social, and video advertising campaigns. READ MORE>>.

Ventura 190

Ventura Advertising Demand Platform 190

socalTECH

NOVEMBER 19, 2013

James Borow and Clark Landry (shared position), SHIFT (Los Angeles, Santa Monica, advertising). Tim Cadogan , OpenX (Pasadena, advertising). Asher Delug , Airpush (Los Angeles, advertising). Jerry Jao , Retention Science (Los Angeles, analytics/advertising). Jason Lehmbeck , Datapop (Los Angeles, advertising).

Southern California 279

Southern California SoCalTech Dollar Shave Club Santa Monica 279

socalTECH

JUNE 9, 2014

Los Angeles-based online advertising technology developer OpenX Technologies said this morning that it has launched a new product, the OpenX SSP (Supply Side Platform). openx mobile advertising auction network server' OpenX is backed by Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation.

OpenX 159

OpenX Product Advertising Demand 159

socalTECH

JULY 10, 2013

Geopulse Proximity helps developers filter through location data being provided by mobile applications, allowing developers and advertising technology companies use geofencing to filter through the data to help hone their advertising placements. factual mobile personalization targeting tools analytics advertising' READ MORE>>.

Tool 173

Tool Mobile Advertising Demand 173

socalTECH

JANUARY 31, 2013

Will all that activity help create the next big technology, advertising, gaming, or e-commerce startup? Much of the focus is on absorbing that energy, the enthusiasm of the startup community here has created over the last few years. It's unclear.

Startup 256

Startup Commerce Santa Monica Mentor 256

TechCrunch LA

JULY 3, 2018

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. According to study from the Direct Marketing Association, direct mail campaigns rang up $46 billion from advertisers and companies in 2014, and Fink and his co-founder are hoping that number will climb.

Dollar Shave Club 232

Dollar Shave Club Chief Technology Officer Advertising Los Angeles 232

socalTECH

AUGUST 14, 2013

Ventura-based Internet advertising and real time bidding provider The Trade Desk has opened up a new European office in Hamburg, Germany. The Trade Desk is headed by online advertising vet Jeff Green, and provides demand side, real-time bidding software for advertising agencies. READ MORE>>.

Ventura 159

Ventura Advertising Demand Software 159

socalTECH

JULY 19, 2010

According to the firm, which is run by Julie Schoenfeld, the new tool helps newsrooms and editors to determine the biggest demand for articles, and help publishers monetize their content based on that demand. Perfect Market claims early users of the new tool are seeing a 20X increase in their advertising revenue by using the package.

Content 199

Content Tool Search Engine Optimization Altadena 199

socalTECH

JULY 31, 2013

Santa Monica-based online advertising firm YieldMetrics has renamed itself Adomic , as part of a rebranding effort, the firm said today. Grossman was previously at Demand Media and Scripps Networks Interactive, and was founder of mobile advertising firm Sidebar. The start is led by Gabe Gottlieb. READ MORE>>.

GRP Partners 168

GRP Partners Santa Monica Advertising Startup 168

socalTECH

JULY 2, 2014

Los Angeles-based data provider Factual said Tuesday that it has partnered with Adelphic , a provider of a mobile, demand-side advertising platform aimed at agencies and brands. factual adelphic mobile advertising targeting demand geolocation geofencing' Financial details of the partnership were not disclosed.

Mobile 138

Mobile Demand Advertising Platform 138

socalTECH

MARCH 16, 2011

Santa Monica-based eHow , the online question and answer site owned by Demand Media, has revealed a new site redesign today, saying it has launched a new look-and-feel plus additional site enhancements. eHow said the new organization makes the site more useful to advertisers. READ MORE>>.

eHow 150

eHow Santa Monica Demand Sites 150

socalTECH

AUGUST 25, 2010

Irvine-based Specific Media , the operator of one of the largest Internet advertising networks, has been sued over its use of Flash to recreate tracking cookies on computer browsers. The lawsuit was filed by a privacy attorney, who also has similar lawsuits against Disney, Demand Media, and others. READ MORE>>.

Media 164

Media Advertising Demand Networking 164

Startup Professionals Musings

FEBRUARY 25, 2022

The relationships are online, with influencers other than your advertising and promotions setting the trends, customers deciding where to buy, and how much they’re willing to pay. Naturally, you then get the lion's share of that increase in demand. Customization – convince me it was made-for-me.

Demand 126

Demand Customer Custom Startup 126

socalTECH

OCTOBER 23, 2014

Los Angeles-based advertising technology developer OpenX said this morning that it has hired a trio of new executives. The company said it has named Scott Braley as Vice President of Demand, Julie Van Ullen as Senior Director of Publisher Business Development, and Deborah Roth as Chief Communications Officer. READ MORE>>.

OpenX 164

OpenX Advertising Demand Los Angeles 164

socalTECH

APRIL 20, 2010

Los Angeles-based Rubicon Project , the developer of online advertising optimization tools funded by Clearstone Venture Partners, Mayfield Fund, IDG Ventures and Peacock Equity Fund, said today that it has rolled out a new product called REVV for demand. Tags: revv automation publishing advertising project rubicon. READ MORE>>.

Product 133

Product Clearstone Advertising Demand 133

socalTECH

APRIL 14, 2010

Los Angeles-based Rubicon Project has launched an updated sales and pricing application aimed at premium advertisers, the firm said today. Tags: rubicon project advertising publishing online network saas. According to Rubicon, its Permission Control 2.0 According to Rubicon, the new Permission Control 2.0 READ MORE>>.

Product 140

Product Clearstone SaaS Advertising 140

socalTECH

MARCH 27, 2012

Looking to attract more consumers interested in learning more about technology, Santa Monica-based eHow , the online how-to site run by Demand Media, said today that it has launched a new Tech Channel as part of the site. RadioShack is heavily represented on the channel as an advertiser and sponsor. READ MORE>>.

eHow 180

eHow Technology Santa Monica Demand 180