TechCrunch LA

JULY 3, 2018

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. Neddenriep, served as the chief technology officer for Science — a role he’s continuing at Postie. Unilever buys Dollar Shave Club for reported $1B value. They aren’t the only ones.

Dollar Shave Club 232

Dollar Shave Club Chief Technology Officer Advertising Los Angeles 232

socalTECH

JUNE 23, 2017

Los Angeles-based audio advertising technology developer ,a href="[link] Digital said today that it has rolled out a new, "supply side platform" (SSP) aimed at the online audio market. Triton said its new tool is already being used by publishers such as CBS RADIO, PRISA Radio and Talpa Radio. READ MORE>>.

Platform 124

Platform Advertising Demand Los Angeles 124

socalTECH

DECEMBER 10, 2010

Thanks to all of our sponsors and advertisers, who make our coverage of Southern. California's technology industry possible. venture funding and business deals, technology develops, and more from Santa Barbara. venture funding and business deals, technology develops, and more from Santa Barbara. Technology.

SoCalTech 127

SoCalTech Advertising Rustic Canyon Glendale 127

socalTECH

JULY 6, 2011

In a sign that demand for employees from Southern California technology firms is on the rise, two, separate announcements Wednesday from local companies indicates that hiring demand at local companies is up, and companies are again scrambling to fill positions.

Southern California 160

Southern California Westlake Village MyLife Technology 160

socalTECH

JUNE 9, 2014

Los Angeles-based online advertising technology developer OpenX Technologies said this morning that it has launched a new product, the OpenX SSP (Supply Side Platform). openx mobile advertising auction network server' READ MORE>>.

OpenX 159

OpenX Product Advertising Demand 159

socalTECH

JUNE 12, 2019

Los Angeles-based Triton Digital , a provider of advertising services and technology for the online radio streaming, digital audio and podcasting markets, has acquired Omny Studio , a developer of a podcast and on-demand audio publishing platform. Financial terms of the acquisition were not annoucned.

Advertising 124

Advertising Entertainment Demand Acquisition 124

Tech Zulu Event

NOVEMBER 15, 2013

Analytics and optimization startup, FlxOne , aims to deliver insights and actions for real-time advertising by use of cloud-based infrastructure and data crunching to deliver insights and actions, making it the first platform to optimize performance automatically. Cutting edge technology. billion, up from $8.7 billion in Q2 2012.

Advertising 86

Advertising Platform Report Technology 86

socalTECH

FEBRUARY 6, 2012

OK Go , whose combination of music, Rube Goldberg, and technology have made it a favorite among technology geeks, debuted its video for new single Needing/Getting as part of an ad push by sponsor Chevrolet during the Super Bowl. Not a tech startup, but one of the more intriguing ads debuted during the Super Bowl on Sunday.

Van Nuys 176

Van Nuys Content Technology Entertainment 176

socalTECH

OCTOBER 23, 2014

Los Angeles-based advertising technology developer OpenX said this morning that it has hired a trio of new executives. The company said it has named Scott Braley as Vice President of Demand, Julie Van Ullen as Senior Director of Publisher Business Development, and Deborah Roth as Chief Communications Officer. READ MORE>>.

OpenX 164

OpenX Advertising Demand Los Angeles 164

socalTECH

FEBRUARY 25, 2014

Ventura-based The Trade Desk , the real time, demand-side advertising platform developer led by Jeff Green, has raised $20M in a Series B funding, the company said today. The Trade Desk develops online advertising technology used to manage display, social, and video advertising campaigns. READ MORE>>.

Ventura 190

Ventura Advertising Demand Platform 190

socalTECH

SEPTEMBER 25, 2009

Once again, we'd like to thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Backing Southern California's next great technology companies. Binary Pulse Technology Marketing (www.binarypulse.com). Technology. Advertisers.

Advertising 113

Advertising Southern California IP VentureNet 113

socalTECH

APRIL 17, 2019

Los Angeles-based AdGreetz , which develops personzlied advertising technology, announced a new product this morning, and automated and integrated marketing platform it calls AdChef.

Platform 133

Platform Marketing Journal Google 133

socalTECH

SEPTEMBER 29, 2015

Los Angeles-based GumGum and Ventura-based Trade Desk announced this morning that the two companies have partnered, to integrated GumGum's in-image advertising technology into The Trade Desk's platform. The Trade Desk offers up a Demand Side Platform (DSP) for the advertising market.

Ventura 100

Ventura Advertising Platform Demand 100

socalTECH

SEPTEMBER 29, 2015

Los Angeles-based GumGum and Ventura-based Trade Desk announced this morning that the two companies have partnered, to integrated GumGum's in-image advertising technology into The Trade Desk's platform. The Trade Desk offers up a Demand Side Platform (DSP) for the advertising market.

Ventura 100

Ventura Advertising Platform Demand 100

socalTECH

JULY 10, 2013

Geopulse Proximity helps developers filter through location data being provided by mobile applications, allowing developers and advertising technology companies use geofencing to filter through the data to help hone their advertising placements. factual mobile personalization targeting tools analytics advertising'

Tool 173

Tool Mobile Advertising Demand 173

socalTECH

MAY 28, 2015

Almost everyone of a technical bent in the technology industry is familiar with that old routine: your parents, your friends, and your neighbors inevitably calls you for free technical support. First and foremost, it's an on-demand, in -home technical support service. How does HelloTech work? How is this different from other services?

Demand 100

Demand Technical Support Startup Seed Funding 100

socalTECH

APRIL 12, 2011

First off, talk about your involvement in some of the companies here, and also explain your view of where Los Angeles is going in the technology world? It's about the user experience, the interface, and it's very not about the technology. Are you saying that developing that technology doesn't matter as much now?

Riot Games 199

Riot Games Technology Los Angeles Entrepreneur 199

Tech Zulu Event

JUNE 25, 2015

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 The Interactive Advertising Bureau defined a set of rich media units rooted in familiar ad sizes and called them Rising Stars. The company is privately held and has received no venture funding to date.

Advertising 40

Advertising Media Mobile Buzznet 40

socalTECH

JANUARY 31, 2013

Will all that activity help create the next big technology, advertising, gaming, or e-commerce startup? Much of the focus is on absorbing that energy, the enthusiasm of the startup community here has created over the last few years. It's unclear.

Startup 256

Startup Commerce Santa Monica Mentor 256

Startup Professionals Musings

AUGUST 22, 2021

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Push marketing effectiveness has dropped sharply with the explosion of technology over the past decade. Pull marketing is more effective with consumers.

Customer 172

Customer Custom Marketing Social Media 172

socalTECH

NOVEMBER 19, 2013

We''re proud to announce the Socaltech 50 , our list of the 50, up-and-coming people in Southern California''s technology ecosystem. James Borow and Clark Landry (shared position), SHIFT (Los Angeles, Santa Monica, advertising). Tim Cadogan , OpenX (Pasadena, advertising). Asher Delug , Airpush (Los Angeles, advertising).

Southern California 279

Southern California SoCalTech Dollar Shave Club Santa Monica 279

Startup Professionals Musings

JUNE 12, 2021

Technology environment savvy. In my view, the increasing consumer demand for personal marketing and personal assistants will soon overcome paranoia, and reasonable boundaries will emerge. Siri is a step in this direction, but still has very limited learning and context sensing abilities.

Web 152

Web Entrepreneur Software Review Google 152

Startup Professionals Musings

SEPTEMBER 25, 2012

How can my company keep up with the ever increasing rate of change in technology, core business strategies, and culture trends? In today’s world of distributed data, global reach, and powerful incursion technologies, how do I protect my data and my customers’ data? Implicit in agility is increased productivity on change initiatives.

Technology 82

Technology Examples Organization Training 82

socalTECH

MAY 11, 2010

Los Angeles-based Ad.ly , the Twitter advertising firm headed by Sean Rad, is announcing today that it has raised $5M in a new round of financing. Singh was most recently EVP of Product, Technology, and Operations at News Corp.' Singh was most recently EVP of Product, Technology, and Operations at News Corp.'s READ MORE>>.

GRP Partners 154

GRP Partners SoCalTech Advertising Venture Capital 154

socalTECH

SEPTEMBER 4, 2014

Next year, we''ll also be competing in a lot of other areas, and will be announcing some interesting new technology in the coming months. Interestingly enough, that model works because right now, the CPMs for competing services are nothing like what terrestrial radio gets for their advertising. What''s different in what you''re doing?

Startup 237

Startup Services Advertising Content 237

socalTECH

MAY 20, 2010

Woodland Hills-based ReachLocal , which helps small and local businesses place Internet advertising, was up 15.2 Santa Monica-based Demand Media , the Internet content publishing run by Richard Rosenblatt, also is widely expected to be in the process of filing for an IPO. percent after its IPO Thursday, closing at $14.98, up $1.98.

ReachLocal 157

ReachLocal Woodland Hills Thousand Oaks NewEgg 157

Startup Professionals Musings

SEPTEMBER 22, 2023

Leaders have found that keeping everyone on top of changes in technology, competition, and customer demands is critical to success. In the past, competitive advantage was all about economies of scale, advertising power, and service versus price. Service people need this as required team support. Involve, empower, and inspire.

Competition 99

Competition Services Startup Training 99

socalTECH

OCTOBER 30, 2009

As we go into Halloween this weekend, we want to thank all of our sponsors, advertisers, and members, who make it possible for us to exist. Backing Southern California's next great technology companies. Binary Pulse Technology Marketing (www.binarypulse.com). We Create Demand for California's Technology Companies.

Southern California 140

Southern California IP Orange County Glendale 140

socalTECH

NOVEMBER 9, 2012

Demand Media. Demand Media consistently popped up near number one in the list of "companies to work for" from our readers. NastyGal is just one of a number of fashion-meets-technology startups to emerge in Los Angeles, which. across its many businesses, and has a surprising number of technology related jobs.

Technical Review 279

Technical Review Company Companies Southern California 279

socalTECH

SEPTEMBER 20, 2010

Los Angeles-based Internet Brands , which operates a suite of online, advertising driven websites across a wide range of verticals, said Monday that it would go private in a $640M, private equity deal, bucking the trend of Southern California companies filing to get to the public markets. Internet Brands had gone public just three years ago.

Internet Brands 190

Internet Brands Westlake Village Woodland Hills Beverly Hills 190

Tech.Co

DECEMBER 29, 2023

To top it all off, the AI startup recently partnered up with Getty Images, one of the largest repositories of paid stock imagery, to develop a new generative AI model ‘Runway’ geared towards the film and advertising industries. Brightwheel is a SaaS childcare management solution that provides technology to preschools.

Startup 210

Startup Generative AI Newsletter Tool 210

socalTECH

OCTOBER 13, 2009

Gil Elbaz , one of the co-founders of Applied Semantics --the firm that developed the technology behind Google's AdSense--has launched a new startup, Factual. Factual said its products are being used by such companies as Demand Media and its Livestrong.com site. It was acquired by Google with pre-IPO stock in 2003. READ MORE>>.

Startup 157

Startup Southern California Google Demand 157

Startup Professionals Musings

APRIL 11, 2022

Many businesses these days serve both paying and non-paying customers, such as Google and Facebook, who count on millions of non-paying users to attract advertisers, who really pay the bill. Investors will demand clear channel definitions. Valid customer segments must be quantified for every opportunity. Value propositions.

Funding 133

Funding Activity Customer Custom 133

Startup Professionals Musings

JANUARY 8, 2021

Leaders have found that keeping everyone on top of changes in technology, competition, and customer demands is critical to success. In the past, competitive advantage was all about economies of scale, advertising power, and service versus price. Service people need this as required team support. Involve, empower, and inspire.

Startup 154

Startup Training Customer Custom 154

socalTECH

JUNE 19, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Backing Southern California's next great technology companies. Binary Pulse Technology Marketing (www.binarypulse.com). Binary Pulse Technology Marketing (www.binarypulse.com). Technology.

SoCalTech 100

SoCalTech Southern California Rustic Canyon IP 100

socalTECH

JUNE 26, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on. Backing Southern California's next great technology companies. Binary Pulse Technology Marketing (www.binarypulse.com). Binary Pulse Technology Marketing (www.binarypulse.com). We Create Demand for California's Technology Companies.

SoCalTech 100

SoCalTech Southern California Rustic Canyon IP 100

socalTECH

JUNE 5, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Backing Southern California's next great technology companies. Binary Pulse Technology Marketing (www.binarypulse.com). Binary Pulse Technology Marketing (www.binarypulse.com). Technology.

SoCalTech 100

SoCalTech Southern California Rustic Canyon IP 100