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The Future of Advertising will be Integrated

Both Sides of the Table

In the IAB study that revealed the graph above, brand advertisers indicated that their number one objective in online advertising was “creating awareness&# followed by “creating purchase intent&# or “likelihood to recommend&# the product. Yet these seem to be the least effective attributes of banner advertising.

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Interview with Jonathan David, Tapstone

socalTECH

We spoke with Jonathan about the company and where it fits into the advertising market. What is Tapstone all about? That strategy seems to be quite effective for our advertisers. Right now, advertisers have an infinite number of targeting options, and an infinite combinations to optimize their campaigns.

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5 Relationship Stages That Determine Business Success

Startup Professionals Musings

More importantly, he talks about the actions required to build a network of contacts at the highest level. Friends to the end talk about what’s important to them and aren’t afraid to discuss private matters. I recommend that you use the top floor as the reference point to think about your own business relationships.

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Dollar Shave's TV Push Powered By Convertro

socalTECH

The reason why, is the firm has been running ads since January to help get the word out about its service and products. Convertro said it has been working with Media Design Group , a direct response TV advertising agency, to help measure the efficacy of broadcast marketing.

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Jetpack Gives a Boost to Mobile and Rich Media Advertising

Tech Zulu Event

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 The Interactive Advertising Bureau defined a set of rich media units rooted in familiar ad sizes and called them Rising Stars. The company is privately held and has received no venture funding to date.

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Hyper-Speed, Hyper-Scale Advertising Automation Requires Hyper-Fast Hardware

Frank Addante

Advertising is following similar trends that we’ve seen in the financial industry, where trades are now executed in nanoseconds. The impact of this is that hyper-speed, hyper-scale advertising automation/decisioning platforms now require hardware that’s faster than hardware required to scale Web sites or mobile applications.

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I Haven’t Seen A Startup Yet Thrive Without Marketing

Startup Professionals Musings

Viral marketing is a deliberate marketing action, designed to grow attention at a compound rate, without further stimulus, by word-of-mouth. Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. Develop viral content. That’s a double death wish.

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