TechCrunch LA

SEPTEMBER 6, 2018

New platforms led by YouTube have emerged to change the dynamic of broadcast media — once dominated by the rigid programming of TV — while the internet has enabled new media stars to engage with their audiences in new, high-touch ways. Popbase is an app that operates almost like an interactive forum for new media.

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JANUARY 31, 2013

Glow Digital Media , a developer of a Facebook advertising platform, said Thursday that it has raised $1.3M The company said it helps direct response advertisers build and manage their Facebook advertising campaigns. Glow Digital Media has set up its U.S. in a seed funding round, and set up its U.S.

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Media Idealab OpenX Seed Funding 150

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AUGUST 11, 2021

Santa Monica-based contextual advertising technology developer GumGum says it has acquired JustPremium, a rich media and video ad marketplace in Europe. GumGum said that its 2021 revenues are on track to grow over 40% compared to last year, and the addition of JustPremium will help expedite that growth.

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AUGUST 9, 2011

Santa Monica-based Demand Media , the online publishing empire run by Richard Rosenblatt, said Tuesday afternoon that it has acquired two companies, plus renewed a deal with Google. As part of that effort, Demand Media said its inventory will be included in the premium Google Display Network Reserve. READ MORE>>.

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NOVEMBER 19, 2009

Los Angeles-based Spot Runner , a developer of services which help advertisers buy TV advertising, announced today that it has launched its Malibu Media Platform, which the firm says will help improve the process of buying and selling television advertising.

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Tech.Co

JANUARY 15, 2018

Our dream went beyond monthly cocktail events, and together we created a new vision for how we could help innovators everywhere. Our model evolved over time as the landscape changed, from ticket sales and sponsorships to online advertising, content marketing, and consulting. Needless to say, very little of it was easy.

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DECEMBER 9, 2020

Los Angeles-based GumGum Sports , which develops artificial intelligence powered software which helps sports team measure advertising being presented in sports coverage of their teams, has rolled out a new analytics module it says streamlines sponsorship analysis and reporting.

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socalTECH

MARCH 16, 2017

Online advertising exchange operator and ad technology developer OpenX has rolled out a new, page analysis tool for Google Chrome, called Ad Footprint by OpenX Labs , the company said on Wednesday. According to OpenX, a number of its premium publishers, including CafeMedia, Intermarkets, Vice Media and Vox Media, are using the tool.

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JANUARY 29, 2020

Los Angeles- and New York-based VideoAmp , which develops advertising technology, said this week that it has named Andrew Gaudin as the company's Chief Legal and Privacy Officer. The company said that Gaudin was most recently at a private practice that helped clients "ink global deals in a data and privacy-centric landscape".

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socalTECH

DECEMBER 10, 2010

Thanks to all of our sponsors and advertisers, who make our coverage of Southern. venture funding and business deals, technology develops, and more from Santa Barbara. venture funding and business deals, technology develops, and more from Santa Barbara. experts, developers, and many, many others. Advertisers.

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OCTOBER 8, 2013

Los Angeles-based social advertising technology developer Adly announced today that it has added a new investor, with ties to professional athletes and celebrities. Legacy Growth Partners says it helps professional athletes become successful entrepreneurs. twiter media social advertising celebrity capital venture adly'

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OCTOBER 19, 2018

Earlier this month, Los Angeles-based Catalog (www.catalog.cc), a startup developing artificial intelligence software to help independent visual artists scale their content production efforts, announced it raised $1.5M We're a company at the intersection of media and technology, so this is a very fertile place for us to grow.

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MARCH 6, 2017

Los Angeles-based Maple Media (maplemedia.io) recently announced a big, $30M funding from Shamrock Capital, to assemble a collection of mobile applications in the utility, productivity, games and entertainment verticals. What's the idea behind Maple Media? What's the idea behind Maple Media?

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Media Mobile Startup Acquisition 153

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NOVEMBER 21, 2014

Patrick Quigley: People often have the wrong perception of Vantage Media. However, if you talk to a lot of people about who Vantage Media is, a lot of them think we''re still an agency, specifically focused on for-profit education marketing. We sat down and spoke with Patrick about the business and its pivot.

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SEPTEMBER 7, 2018

Santa Monica-based GumGum Sports , the arm of GumGum which develops technology to measure the social media value of sponsorships for sports teams, says it has just signed the NHL's Columbus Blue Jackets as a new customer. Financial details of the win were not announced. Financial details of the win were not announced.

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Social Media Santa Monica Advertising Media 100

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OCTOBER 16, 2014

Los Angeles-based Spreeify , the developer of display ad technology which is led by Ruben Dua, has rolled out a new product aimed at the mobile market. server advertising technology display network mobile spreeify' Pricing on the new tool was not announced. READ MORE>>.

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AUGUST 22, 2014

For our profile today, we had a chat with Jonathan David , the CEO of Los Angeles-based Tapstone (www.tapstone.com), a company providing media buying and optimization. We spoke with Jonathan about the company and where it fits into the advertising market. Jonathan David: We''re essentially a media buying and optimization platform.

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socalTECH

AUGUST 17, 2020

The reason for this business, is folks are always going on social media to recommend products to their friends, but they're not making any money from it. If you're a big influencer, you might get paid by a brand, but every day, people are providing word-of-mouth advertising, posting about their favorite things.

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MARCH 3, 2016

Santa Monica-based rich media advertising technology developer Jetpack is expanding in New York, saying this week that it has opened up a new office New York City, and hired a new VP in the location. Jetpack said it has named Jeremy Carlin as Vice President, Business Development, to head up the company's East Coast operations.

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MAY 7, 2014

Los Angeles-based online advertising attribution technology developer Convertro has been acquired by AOL , in a deal worth approximately $101M. AOL said the deal will help to bolster its programmatic advertising platforms. convertro merger acquisition online advertising attribution jeff zwelling' READ MORE>>.

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MAY 14, 2013

Video publishing software developer Beachfront Media is expanding into the mobile ad market today, saying that it has launched a new platform called Beachfront.io , which will help developers monetize their mobile apps with video advertising. beachfront builder advertising mobile development software'

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MARCH 11, 2019

Los Angeles-based private equity investor K1 Investment Management has acquired Digital Pharmacist , a software development firm which helps pharmacists manage refill reminders and other marketing. The deal was worth $125M. Digital Pharmacist, which is based in Austin, Texas, had been backed by LiveOak Venture Partners.

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TechEmpower

NOVEMBER 13, 2023

It means wasted advertising spend and lost goodwill. Leveraging LLMs to help users fill in text, whether it’s by providing starter content, samples, or highly personalized tips, makes their lives easier. Now that AI is here to help, every textbox is an opportunity to help a customer through the challenge.

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JULY 9, 2019

Santa Monica-based MomentFeed , which develops software that helps national brands keep information on their stores up to date across mapping and mobile services, has named Nick Hedges as CEO of the company, MomentFeed said this morning. Hedges also previously has served at Bain & Company, Accenture.com, and Ogilvy & Mather.

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OCTOBER 2, 2013

San Diego-based Vionic , a developer of technology for helping companies create social media deals and promotions, said Wednesday that it has raised $900,000 in a funding round. vionic social offers venture capital angel media software advertising' The funding came from angel investors. READ MORE>>.

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APRIL 30, 2013

The startup says it added more than 200 new publishers and 100 new buyer channels for the six months ended March 31, 2013, and that its customers now include more than 500 of the world''s premium publishers, including eBay UK, Time, ABC News, the Wall Street Journal, Tribune Company, Virgin Media, People, Universal and many others.

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MAY 29, 2013

Los Angeles-based social, celebrity advertising startup Adly confirmed the company''s recent $2M funding round today, officially announcing the funding from GRP Partners and Siemer Ventures. adly venture capital funding social celebrity advertising' The firm disclosed the funding last week. READ MORE>>.

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NOVEMBER 12, 2013

Los Angeles-based Circle Street , the developer of a mobile advertising service to help retailers drive local store traffic, has been acquired by media and advertising firm Valassis , according to the company''s venture backer, Crosscut Ventures. Financial terms of the acquisition were not announced. READ MORE>>.

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Incubator Advertising Class Mobile 153

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JANUARY 24, 2019

Santa Monica-based GumGum Sports , the developer of computer-vision software used for "sport media valuation", led by Ophir Tanz, said on Wednesday that it has doubled both its number of employees, and number of clients in 2018. The company did not announced how many employees it added, nor how many clients.

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MARCH 12, 2015

Los Angeles-based Katch , the advertising technology developer headed by Patrick Quigley, said Wednesday that it has launched a new software platform, aimed at helping brands monetize all of their website visitors. katch vantage media bidding marketplace advertising rename real time' READ MORE>>.

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JANUARY 18, 2013

Ventura- and New York-based online advertising firm The Trade Desk announced Thursday that it has named Rob Perdue as its new Chief Operating Officer. Perdue was most recently COO at EyeWonder, a rich media and video ad serving firm, and also has been an investment banker with Jordan, Edmiston Group. READ MORE>>.

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JUNE 5, 2014

Pasadena-based UberMedia , which develops mobile advertising technology, is looking to connect mobile ads with television advertising with a new, targeting tool. ubermedia television advertising targeting mobile media' Pricing on the new product was not announced by the company. READ MORE>>.

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NOVEMBER 20, 2014

Los Angeles-based FastPay , which offers up financial products specifically aimed at advertising driven businesses, said this morning that it has raised $15M in a funding round. The company''s financial products are useful to many media businesses who typically see long delays between ad impressions and actual payments from advertisers.

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APRIL 4, 2018

Los Angeles-based Fullscreen announced this morning that it has acquired Reelio , the developer of an influencer marketing platform focused on the millennial and Gen Z market, helping brands, advertisers, and agencies identify social media influencers. Financial terms of the buy were not announced.

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Social Media Advertising Los Angeles Platform 100

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JANUARY 9, 2018

Woodland Hills-based REX Real Estate Exchange , a startup which helps homeowners sell their homes without using an MLS, has raised $15M in a Series B funding. According to REX co-founder and CEO, Jack Ryan, it has developed a technology platform which helps homeowners sell their homes, without going through a traditional agent or MLS.

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JANUARY 29, 2015

Los Angeles-based native advertising technology developer Nativo has tapped a NBCUniversal veteran as its new Vice President of Product Development, the company said today. Nativo said that Carlos Sapene previously was VP of Digital and New Media at NBCUniversal, and worked on such properties as E! READ MORE>>.

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SEPTEMBER 18, 2014

Shuttlerock , a New Zealand-based developer of marketing software which helps companies embed social media generated by their fans into their websites, has raised $2.35M in a Series A funding, and opened up its US headquarters in Los Angeles. ShuttleRock also said that it has named former ValueClick CEO James R. READ MORE>>.

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