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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. And it turns out that we click a lot.

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Snap accelerator names its latest cohort

TechCrunch LA

and international cities like London, Mexico City, Seoul and Vilnius are building professional social networks for black professionals and blue collar workers, fashion labels, educational tools in augmented reality, kids entertainment, and an interactive entertainment production company. The new batch of startups coming from across the U.S.

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Meet Martha Harper, The Social Entrepreneur Who Perfected The Franchise Business Model

InfoChachkie

In addition to creating a franchise chain which exceeded 500 locations at its peak, Martha Harper was also one of the world’s first social entrepreneurs, helping thousands of middle-class women create their own businesses and control their destinies. Social Entrepreneuring (Before It Was Cool). Creating Luck. Martha’s Legacy Lives On.

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Boston Startup School Launches | Education 2.0

Tech Zulu Event

The diligence and tireless effort paid off and as a result came a hand-selected class 75 future entrepreneurs eager to begin their next adventure in life and to eventually join on with a local startup. Something a “corporate” job would not do.)

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8 Mindset Principles That Lead To Success In Business

Startup Professionals Musings

As a long-time business advisor and mentor to entrepreneurs, I’ve always been impressed with the few who seem to always come out ahead, no matter what the challenge. It seems to be more a function of mindset and principles, more than education or natural ability. Don’t be afraid to take risks, but seek to limit your losses.

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7 Considerations For Setting Your Bottom Line Balance

Startup Professionals Musings

Entrepreneurs are now measured against the “triple bottom line” (TBL or 3BL) of people, planet, and profit. How does any entrepreneur define the right balance, and then measure their performance against real metrics? Many young entrepreneurs seem to think that capitalism and making profit are dirty words.

Startup 110
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7 Concepts To Keep In Mind When Running Any Business

Startup Professionals Musings

When I started mentoring entrepreneurs and startups a few years ago, I anticipated that I would get mostly tough technical questions, but instead I more often hear things like “Where do I start?” Marketing and advertising are business realties. Planning should keep you focused on what’s important, and prepare you for what lies ahead.