Tech Zulu Event

APRIL 25, 2011

Join us tonight live at 8pm PST from UCLA Korn Hall for Digital LA’s Branded Entertainment panel right here on TechZulu. They’ll discuss how content creators and brands work together to create, develop, and market digital branded entertainment. Matt McMahon, Fox Digital Entertainment, VP Mobile. davidbeebe.

Entertainment 96

Entertainment Yahoo Electronic Arts Social Media 96

Berkonomics

MAY 30, 2019

Growing weary of paid advertisements. We have grown more than a bit weary of most advertising, no matter in what form. We are constantly bombarded by ads in multiple types of media, to the extent that we most often tune them out unless particularly entertaining from the first moment (eight seconds.).

Case Study 120

Case Study Study Customer Custom 120

socalTECH

OCTOBER 21, 2008

Irvine-based Specific Media, a major online advertising network, has rolled out a new product geared at offline sales reporting, the firm disclosed today. According to Specific Media, the new tool will help reveal the correlation between online advertising campaigns and offline purchase behavior. READ MORE>>

Sales 100

Sales Media Report Advertising 100

socalTECH

MARCH 6, 2017

Los Angeles-based Maple Media (maplemedia.io) recently announced a big, $30M funding from Shamrock Capital, to assemble a collection of mobile applications in the utility, productivity, games and entertainment verticals. What's the idea behind Maple Media? What's the idea behind Maple Media?

Media 153

Media Mobile Startup Acquisition 153

socalTECH

APRIL 23, 2013

The world of media is in the midst of a major transition, where radio and television are no longer the powers they used to be--and there''s a clear shift towards some unknown future online. Our other shows are about sports, entertainment, movie reviews, university news--all of the things that fit under the umbrella of news.

Media 196

Media News Startup Technical Review 196

Both Sides of the Table

MARCH 12, 2016

Today I want to talk briefly about why I believe Snapchat is an important media company. I’ve heard the new media doubters before as nobody thought Google, Facebook or Twitter would ever make money. From the business perspective you need to understand a few things about media and video in particular.

Snapchat 150

Snapchat Advertising Media Platform 150

TechCrunch LA

SEPTEMBER 6, 2018

Entertainment has changed. New platforms led by YouTube have emerged to change the dynamic of broadcast media — once dominated by the rigid programming of TV — while the internet has enabled new media stars to engage with their audiences in new, high-touch ways.

Help 115

Help Startup Activision Media 115

socalTECH

MARCH 17, 2010

Online marketing firms Gorilla Nation , Atomiconline , Double Helix , and Springboard said this morning that the firms are in a four-way merger, and have become Evolve Media. The firm said that Evolve Media has over 250 employees, and reaches over 300 million monthly uniques across its web sites.

Gorilla Nation 177

Gorilla Nation AtomicOnline Media Web 177

Tech Zulu Event

JULY 31, 2014

The event attracted over 500 distinguished attendees from around the world in the digital media and technology industry including advertising, media, data, eCommerce, software, social and gaming. The event also showcased a variety of promising startups from digital media, mobile, cloud, entertainment, advertising, and eCommerce.

Media 84

Media Technology Truecar Southern California 84

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Media 101

Media Marketing Startup Framework 101

SoCal CTO

NOVEMBER 10, 2009

He has a really interesting background as a product manager and now an entrepreneur. Like many product managers, my background is fairly eclectic. That's where I learned I enjoyed interacting with customers and working with development teams to build and launch products. Tell me a bit about your background. How did it help you?

Product 150

Product Entrepreneur Social Media Google 150

Tech Zulu Event

NOVEMBER 12, 2013

Manatt Digital Media is a professional digital media service for businesses. In early October, Manatt Digital Media was a proud sponsor of Siemer Silicon Beach Summit. TechZulu met with Hale Boggs, from Manatt Digital Media, and discussed Manatt Digital Media and the future of LA’s startup scene.

Los Angeles 84

Los Angeles Media Invest Startup 84

Both Sides of the Table

SEPTEMBER 19, 2017

(Hint: 60 million US Latinos driving US growth engine) I am beyond excited to announce the Herb Scannell has agreed to move from NYC to Los Angeles to take on the role of CEO at mitú, the fast growing Latino digital media company, serving more than 100 million monthly unique viewers. Yes, with a “B.” There is no more Latino-only market.

Media 269

Media Content Course Technical Review 269

Tech Zulu Event

SEPTEMBER 19, 2012

Social Media Week (SMW) helps organizations connect and share the latest social media findings through social, cultural and economic talks and workshops in major cities worldwide. They have broken events down by two hubs: Social Tech , and Entertainment. A City of Angels: How Social Media is Bringing LA Closer to Utopia.

Social Media 92

Social Media Los Angeles Media Angel 92

Berkonomics

JUNE 30, 2012

We have grown more than a bit weary of most advertising, no matter in what form. We are constantly bombarded by ads in multiple types of media, to the extent that we most often tune them out unless particularly entertaining from the first moment. Dave’s book: Positioning. That story can be in print or in multimedia form.

Case Study 212

Case Study Study Social Network Advertising 212

Both Sides of the Table

AUGUST 21, 2011

Digital Media was an obvious theme because it’s one in which LA (where I’m based) and NY (where I spend a lot of time) have strong assets, companies and management teams. While the media industry is driven by a combination of subscriptions and advertising – it’s clear that the latter plays a unique role in media.

Mobile 329

Mobile Advertising Media Marketing 329

SoCal Tech Calendar

MAY 26, 2012

The Israel Conference brings together leading innovators and investors High Tech / Entertainment Media / Advertising / Mobile / Content / Gaming / e-Commerce / Energy / Clean Tech / Security / Medical Tech / Consumer Products that are coming out of Israel that are market-making and in demand. See [link] (more)

Conference 113

Conference High Tech Commerce Class 113

socalTECH

JULY 27, 2015

One of the side effects of the war over Flash, has been with advertisers--particularly in Hollywood--who rely on Flash to help display their advertising banners and video to users. Matt Cooper: What we're really trying to do, is reshape the advertising space. Matt Cooper: It was a classic, scratch-your-own-itch product.

Hollywood 100

Hollywood HTML Software Review Advertising 100

Startup Professionals Musings

JANUARY 27, 2011

The days are gone when a techie or a genius could build things in his garage and customers would find and buy the product, based purely on the “wow factor” of the technology. In fact, we are all media companies now, with our cell phones, computers, and professional-looking publishing tools. Try branding yourself, not selling a product.

Media 91

Media Startup Company Companies 91

SoCal Tech Calendar

MAY 25, 2012

The Israel Conference brings together leading innovators and investors High Tech / Entertainment Media / Advertising / Mobile / Content / Gaming / e-Commerce / Energy / Clean Tech / Security / Medical Tech / Consumer Products that are coming out of Israel that are market-making and in demand. See [link] (more)

Conference 100

Conference High Tech Commerce Class 100

socalTECH

MARCH 17, 2010

Online marketing firms Gorilla Nation , Atomiconline , Double Helix , and Springboard said this morning that the firms have joined their brands under parent firm Evolve Media. The firm said that Evolve Media has over 250 employees, and reaches over 300 million monthly uniques across its web sites.

Gorilla Nation 100

Gorilla Nation AtomicOnline Media Web 100

socalTECH

AUGUST 20, 2009

Last Week, Calabasas-based Masher Media announced it had received a round of angel funding from the Tech Coast Angels to fund its development of MyMiniPeeps (www.myminipeeps.com), a virtual world for children. How did you get into this - looks like you came from the entertainment world? Sherry Gunther: Honestly, content is content.

Media 150

Media Tech Coast Angels Social Network Content 150

socalTECH

JANUARY 9, 2013

Southern California is the center of the entertainment industry, which not only includes the world of Hollywood, movies and film, and television, but is also the home of the music industry. Miso Media. The firm's products are an example of what applying technology, and smartphones and tablets, can do for music education.

Southern California 254

Southern California Startup Sherman Oaks Venice 254

InfoChachkie

JULY 16, 2012

Coull Offers Advertisers Video Skimlinks. Fortunately, several startups have devised tools which make it possible for content creators to maintain the entertainment integrity of their videos while embedding relevant calls-to-action. Apologies: an incomplete draft of this article was inadvertently sent out previously via RSS.

Customer 226

Customer Custom Entrepreneur Advertising 226

socalTECH

NOVEMBER 19, 2018

Kanaan Jemili: uCast Global is a digital media company that is looking at creating a scalable global solution for online video. As you know, today, video is one of the primary means of communications from a personal, corporate, and entertainment level. We build products and services tied to mobile carriers. What is uCast?

Content 113

Content Startup Mobile Platform 113

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Marketing 100

Marketing Social Media Framework Media 100

Tech Zulu Event

AUGUST 4, 2011

has provided a platform since 2005 for indie producers, distributors and advertisers to provide viewers with this kind of content. In plain English, they’ve redesigned the site so that it is more interactive from a social media perspective and not just for viewers but for their content producers and advertising partners.

Web 65

Web Netflix Social Media Product 65

Tech Zulu Event

NOVEMBER 25, 2013

And this in a nutshell, is what our lives as media consumers has turned into: a constant stream of impatience and auto-pilot interactions with ads. Enter Vidzey , the in-video shopping platform that seamlessly combines media, entertainment and e-commerce. Use digital media to change the way we consume media and shop.

Entertainment 98

Entertainment Advertising Startup Media 98

socalTECH

APRIL 27, 2009

News Corporation said a few minutes ago that it has added two new executives at MySpace , and is tapping Tsavo Media's Michael Jones as Chief Operating Officer and Sling Media's Jason Hirschhorn as Chief Product Officer. Tags: hirschhorn jason media sling userplane jones michael tsavo executive myspace. READ MORE>>.

Tsavo 100

Tsavo Userplane Southern California Media 100

Startup Professionals Musings

MAY 25, 2014

The days are gone when a techie or a genius could build things in his garage and customers would find and buy the product, based purely on the “wow factor” of the technology. They want a personable brand, before they will consider the product. Try branding yourself, not selling a product. New technologies are everywhere today.

Customer 99

Customer Custom Startup Content 99

socalTECH

NOVEMBER 17, 2011

Despite the proximity to Hollywood and the entertainment world, in the world of Southern California startups, actually combining the two world is quite difficult. NowLive is trying to do just that, leveraging both technology and the entertainment world to build its business. We also are dong the Twilight premiere from LA.

Paramount 187

Paramount Entertainment Hollywood Content 187

socalTECH

JULY 20, 2011

Earlier this month, Los Angeles-based HitFix (www.hitfix.com) an online news site focused on entertainment, announced it had raised $2M in a funding round. What's the story behind HitFix and where do you fit in the entertainment news landscape? Basically, that disruption is 18-34 year olds have changed how they consume media.

News 173

News Entertainment Startup Bertelsmann 173

socalTECH

FEBRUARY 1, 2011

Roberty Flynn: We are building what we see as the next generation of business to business media. However, as we have seen in the last few years, traditional media has been failing. That will primarily be focused on ad sponsorships, and selling advertising via lead generation, CPC, white papers, and so on, to generate revenue.

Startup 162

Startup Content Advertising Sites 162

Startup Professionals Musings

FEBRUARY 20, 2013

The days are gone when a techie or a genius could build things in his garage and customers would find and buy the product, based purely on the “wow factor” of the technology. They want a personable brand, before they will consider the product. Try branding yourself, not selling a product. New technologies are everywhere today.

Entrepreneur 111

Entrepreneur Startup Content Media 111

Tech Zulu Event

MAY 21, 2012

We’ll discuss how content studios are monetizing this content via advertising, sponsorship, show integration and more. David Beebe, Fishbowl Worldwide Media/Vin Di Bona Productions. George Ruiz, ICM, Head of New Media and SVP of Business Affairs, ICM. Advertisers include Target, Kraft, Huggies, Hyundia, and more.

Content 80

Content Silver Lake Electronic Arts THQ 80

socalTECH

AUGUST 17, 2020

Indi operates an app which lets people get paid for sharing their social content, making product recommendations, and more. The reason for this business, is folks are always going on social media to recommend products to their friends, but they're not making any money from it. We have four different ways people can make money.

Help 113

Help Commerce Platform Orange County 113

Tech Zulu Event

AUGUST 27, 2013

Advertising your brand utilizing YouTube could increase revenue by millions in under a year. Orapup Sold $1 Million In Merchandise Before Going Into Production. If any ideas in the script take away from the core message for selling the product it will hurt it the effectiveness of the video. Get likes and subscribers.

Dollar Shave Club 106

Dollar Shave Club Tips Marketing Sales 106