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YP Buys Sense Networks

socalTECH

YP , the local search, media, and advertising firm spun out of AT&T which has significant operations in Glendale, said today that it has acquired venture-backed Sense Networks , a provider of mobile advertising and location-based services. sense networks yellow pages merger acquisition cerberus' READ MORE>>.

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Rubicon Project Extends Into Mobile Ads

socalTECH

Los Angeles-based Rubicon Project is extending into mobile advertising, the firm said today, with a new mobile ad optimization product. According to Rubicon Project, its new REVV for Mobile (RFM) product will provide mobile ad serving, campaign management, and ad network optimization on mobile ad impressions.

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PaeDae Wins $11.6M

socalTECH

in a venture capital funding, in a combination of both equity and debt. PaeDae said the new funds will go towards the company''s expansion beyond a premium rewards network to an advertising and monetization platform aimed at brands and mobile app developers. PaeDae is led by Rob Emrich. READ MORE>>.

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ValueClick Buys Greystripe

socalTECH

Westlake Village-based online advertising firm ValueClick announced this morning that it has acquired Greystripe , an operator of a brand-focused mobile advertising network. Greystripe was venture backed by Steamboat Ventures, Monitor Ventures, Peacock Equity, and Incubic Venture Capital, and was based in San Francisco.

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AirPush's Asher Delug: Bootstrapping Your Way To $100M

socalTECH

Los Angeles-based mobile advertising company Airpush has quietly grown to around $100M in annual revenues, according to a recent ranking from Forbes--a big surprise, as the company was completely bootstrapped by founder Asher Delug , who eschewed the usual use of venture capital and private equity to build a company to those revenue levels.

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Interview with Robert Blatt, MomentFeed

socalTECH

funding led by Level Equity. What that means, is for companies that have a physical presence in the real world, stores and the like, interaction with consumers today on mobile is now primarily through things that represent their stores, rather than directly with their brands. It's been quite a few years since we spoke with the company.

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Digiday Mobile: The Future Of Mobile Media Live

Tech Zulu Event

TechZulu will be streaming Digiday : Mobile live from 8:00am - 5:00pm PST Monday 3/8. Scott will share data and results from both ChaCha and other industry sources that will highlight the compelling opportunity that brand advertisers now have in the mobile arena. Presenter: Scott A. Presenter: Scott A.

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