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VideoAmp Raises $2.2M For Video Advertising Platform

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Santa Monica-based VideoAmp , which operates a programmatic video advertising platform, said this morning that it has raised $2.2M in a funding round, from Anthem Venture Partners, Simon Equity Partners, Third Wave Capital, Wavemaker Partners and ZenShin Capital. videoamp video advertising venture capital ross mccray'

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Viant Files For IPO

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Irvine-based Viant Technology, a developer of advertising software, has filed for an IPO, saying in a filing with the SEC that it is looking to raise up to $150M in an IPO on the Nasdaq Global Market as DSP.

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Rubicon Project Extends Into Mobile Ads

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Los Angeles-based Rubicon Project is extending into mobile advertising, the firm said today, with a new mobile ad optimization product. According to Rubicon Project, its new REVV for Mobile (RFM) product will provide mobile ad serving, campaign management, and ad network optimization on mobile ad impressions.

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How Kixer Is Connecting Mobile Web Users To Apps

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Many online business today have a big problem: users are increasingly coming to their websites as mobile users, not desktop users, which means lower ad revenues and conversions. How do you make those mobile users just as profitable as desktop users? All of the sudden, there was a growth in users coming from mobile platforms.

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MomentFeed Names Tech Veteran Nick Hedges As CEO

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Santa Monica-based MomentFeed , which develops software that helps national brands keep information on their stores up to date across mapping and mobile services, has named Nick Hedges as CEO of the company, MomentFeed said this morning. MomentFeed is venture backed by Level Equity, Signia Venture Partners, Draper Nexus and DFJ Frontier.

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PaeDae Wins $11.6M

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in a venture capital funding, in a combination of both equity and debt. PaeDae said the new funds will go towards the company''s expansion beyond a premium rewards network to an advertising and monetization platform aimed at brands and mobile app developers. network advertising mobile online rewards capital venture paedae'

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Here's One Tech Company With No Gender Issue: LA's Evite

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With all the hand wringing in the tech industry over gender balance and equity, here's one company that apparently has no issue: LA-based Evite , the online invitations service. According to Evite, women currently make up 59 percent of its total employees, and 52 percent of its senior leadership roles, which includes its technical positions.

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