socalTECH

NOVEMBER 2, 2010

Irvine-based Specific Media , which operates an Internet advertising network, has issued $5.3M in equity, according to a regulatory filing by the firm this week. According to the filing, the new equity came on October 27th. Tags: specific media internet advertising merger acquisition. READ MORE>>.

Enterprise Partners 140

Enterprise Partners Advertising Equity Media 140

socalTECH

SEPTEMBER 28, 2010

According to a report today from Paidcontent.org, Santa Monica-based Rubicon Project , the online advertising firm founded by Frank Addante, is in talks with News Corp. to fold the firm in with the Fox Audience Network (FAN). would take an equity stake in post-merger Rubicon. The report cites sources close to the deal.

Report 154

Report Clearstone Santa Monica News 154

socalTECH

SEPTEMBER 20, 2010

El Segundo-based Internet Brands , the Internet media firm headed by Bob Brisco, has been acquired by private equity firm Hellman & Friedman Capital Partners, in a deal worth approximately $640M. Internet Brands owns a wide network of online web sites in a number of verticals. The price is a premium of approximately 46.5

Internet Brands 190

Internet Brands El Segundo Equity Pricing 190

socalTECH

APRIL 25, 2011

Westlake Village-based online advertising firm ValueClick announced this morning that it has acquired Greystripe , an operator of a brand-focused mobile advertising network. Greystripe was venture backed by Steamboat Ventures, Monitor Ventures, Peacock Equity, and Incubic Venture Capital, and was based in San Francisco.

Westlake Village 170

Westlake Village Steamboat Ventures Advertising Incubator 170

socalTECH

JUNE 29, 2011

Los Angeles-based MySpace , the once dominant social networking website, has been sold to Irvine-based Specific Media , the online advertising network, in a deal reportly worth $35M. According to Specific Media, News Corporation will take a minority equity stake in Specific Media as part of the deal.

Media 140

Media Social Network News Advertising 140

Startup Professionals Musings

MAY 1, 2021

Those at the other extreme don’t look up from the grindstone long enough to notice whether all their work is producing sweat equity or just sweat. Reserve the same names on the leading social networks and blogs. Word of mouth advertising and viral marketing cost big bucks these days so budget for it. Both are networks.

Startup 160

Startup Patents Competition Social Network 160

socalTECH

AUGUST 15, 2011

Chavez also has served at Jones Lang LaSalle, Elementbars.com, and Equity Office Properties. Local.com operates a network on online websites which market local businesses. The firm's businesses now include daily deals site Spreebird, advertising network Rovion.com, and product inventory and search site Krillion.com.

Marketing 140

Marketing Equity Advertising Sites 140

socalTECH

SEPTEMBER 25, 2015

Santa Monica-based VideoAmp , a developer of programmatic video advertising software, said Friday that it has opened up offices in New York, Chicago, and Detroit, and also has hired a new VP to head up its eastern region sales. VideoAmp also said it and expanding its current office in San Francisco. READ MORE>>.

Anthem 100

Anthem Santa Monica Sales Equity 100

socalTECH

DECEMBER 17, 2009

Los Angeles-based Rubicon Project , the online advertising optimization service firm headed by Frank Addante, is claiming this morning that the firm saw 270%, year over year growth in 2009. Rubicon Project's online advertising service helps publishers pick the best yielding ads from online ad networks. READ MORE>>.

Clearstone 160

Clearstone Advertising Equity Los Angeles 160

socalTECH

JUNE 25, 2013

Convertro said it has been working with Media Design Group , a direct response TV advertising agency, to help measure the efficacy of broadcast marketing. Media Design Group has been working with Dollar Shave Club to measure how well TV advertising is working for the company. READ MORE>>.

Dollar Shave Club 171

Dollar Shave Club Advertising Media Design 171

socalTECH

MAY 25, 2010

Los Angeles-based Rubicon Project , the online advertising optimization firm backed by Clearstone, Mayfield, IDG, and Peacock Equity Fund, announced this morning that it has acquired SiteScout , a Seattle-based firm providing malware security technology. Financial terms of the buy were not announced. READ MORE>>.

Clearstone 164

Clearstone Advertising Web Equity 164

socalTECH

APRIL 20, 2010

Los Angeles-based Rubicon Project , the developer of online advertising optimization tools funded by Clearstone Venture Partners, Mayfield Fund, IDG Ventures and Peacock Equity Fund, said today that it has rolled out a new product called REVV for demand. Tags: revv automation publishing advertising project rubicon. READ MORE>>.

Product 133

Product Clearstone Advertising Demand 133

socalTECH

JUNE 25, 2012

The funding included a senior credit facility from Wells Fargo Capital Finance and a subordinated debt and equity investment from SF Capital Group. FastPay offers up credit lines of up to $5M to online content publishers, social marketers, and others to provide better liquidity to those firms.

Equity 145

Equity Advertising Los Angeles Content 145

TechCrunch LA

MAY 8, 2019

GumGum , the Los Angeles-based startup that’s spent the past decade applying machine learning technologies to advertising and sports, has spun out a new healthcare startup focused on the dental industry called Pearl. “I started the process of collecting dental x-rays over three years ago.”

Artificial Inteligence 200

Artificial Inteligence Startup Yammer Los Angeles 200

socalTECH

APRIL 14, 2010

Los Angeles-based Rubicon Project has launched an updated sales and pricing application aimed at premium advertisers, the firm said today. Rubicon is backed by Clearstone Venture Partners, Mayfield Fund, IDG Ventures and Peacock Equity Fund. Tags: rubicon project advertising publishing online network saas. READ MORE>>.

Product 140

Product Clearstone SaaS Advertising 140

socalTECH

MARCH 8, 2010

Los Angeles-based Rubicon Project is extending into mobile advertising, the firm said today, with a new mobile ad optimization product. According to Rubicon Project, its new REVV for Mobile (RFM) product will provide mobile ad serving, campaign management, and ad network optimization on mobile ad impressions. READ MORE>>.

Mobile 140

Mobile Clearstone Advertising Equity 140

socalTECH

NOVEMBER 23, 2010

Santa Monica-based Rubicon Project , the online ad network optimization firm, told its customers today that it has just optimized its one trillionth display ad. Rubicon Project's services are used by web publishers to pick the best ad networks to run on a specific page of their site, based on the return predicted from that ad network.

Clearstone 159

Clearstone Santa Monica News Equity 159

socalTECH

MARCH 24, 2011

Los Angeles-based online advertising firm Rubicon Project announced this morning that it has hired three new executives. Rubicon Project is headed by Frank Addante, and develops ad optimization technology for web publishers, helping them to pick the best ad networks to optimize revenue on their web site. READ MORE>>.

Clearstone 113

Clearstone Oracle Web Advertising 113

socalTECH

APRIL 13, 2009

Los Angeles-based Rubicon Project , which operates an online advertising optimization service, is announcing this morning that the firm has raised $13M more in a combination of equity and debt. According to Rubicon, the follow on funding round brings its total raised to $33M. READ MORE>>.

Clearstone 100

Clearstone Equity Advertising Research 100

socalTECH

MAY 10, 2012

Los Angeles-based online advertising firm Rubicon Project is significantly boosting its executive ranks today, saying that it has named a new CTO, General Counsel, and SVP of Product Management to the firm. READ MORE>>.

Ticketmaster 133

Ticketmaster Clearstone Yahoo Web 133

socalTECH

MARCH 22, 2011

Los Angeles-based SocialVibe , the provider of social advertising software and technology, announced today that it has raised $20M in additional equity funding. The funding was led by Norwest Venture Partners, and also included Redpoint Ventures, Jafco Ventures, and Pinacle Ventures.

Redpoint 145

Redpoint Advertising Equity Los Angeles 145

Startup Professionals Musings

OCTOBER 16, 2020

Just because you want to start a business doesn’t mean you are entitled to outside equity, loans, or crowdfunding. Don’t forget to do continuous marketing and networking. Count on spending 50 to 75 percent of your time marketing and networking. Keep the initial scope within bootstrapping limits.

Custom 125

Custom Customer Tool Writing 125

socalTECH

MARCH 28, 2014

Los Angeles-based mobile advertising company Airpush has quietly grown to around $100M in annual revenues, according to a recent ranking from Forbes--a big surprise, as the company was completely bootstrapped by founder Asher Delug , who eschewed the usual use of venture capital and private equity to build a company to those revenue levels.

Startup 196

Startup Mobile Advertising Organization 196

socalTECH

MAY 21, 2013

The consumer piece is a big part of our business, and the next big piece is the advertiser platform, plus everything we wrap around the advertiser experience, helping them to manage their content, and provide great reporting, and helping them to understand the ROI of doing business with us. We''re connecting those two parties.

Technical Review 223

Technical Review Glendale Advertising Google 223

socalTECH

MAY 21, 2013

A consumer piece is a big part of our business, and the next big piece is the advertiser platform, plus everything we wrap around the advertisers experience, helping them to manage their content, and provide great reporting, and helping them to understand the ROI of doing business with us. We''re connecting those two parties.

Technical Review 211

Technical Review Glendale Advertising Google 211

socalTECH

MARCH 10, 2017

funding led by Level Equity. That allowed us to bring in a new investor, Level Equity, and we raised a little over $16M in capital to scale the business. But what's also happened, is we've narrowed down the set of networks that we use as consumers to engage with companies. What is MomentFeed up to nowadays?

Google 127

Google Paid Search Mobile Activity 127

socalTECH

MARCH 1, 2012

We caught up with Andy, whose executive experience ranges from ZeroDegrees, NBC Internet/Xoom.com, Infoseek / Go Network, to CNET and Snap.com, and whose last firm was MerchEngines, which he sold last year, to hear more about his new startup. The firm is backed by Idealab, and is headed by Internet veteran Andy Steuer. What is Punchcard?

Southern California 245

Southern California Idealab Startup Custom 245

socalTECH

AUGUST 17, 2020

If you're a big influencer, you might get paid by a brand, but every day, people are providing word-of-mouth advertising, posting about their favorite things. In between that, I was formerly at the private equity firm Clearlake Capital, out of Santa Monica, which manages 8 billion in private equity investments.

Help 113

Help Commerce Platform Orange County 113

Tech Zulu Event

SEPTEMBER 23, 2010

PT as they kick off the new weekly tech law show "TechZulu Law" with a discussion with IP attorney Denise Grayson, who portrays the attorney of Eduardo Saverin in the film about the early days of Facebook, "The Social Network.". In "The Social Network" Denise portrays Gretchen, the attorney of Facebook co-founder Eduardo Saverin.

IP 81

IP Social Network Technical Review Networking 81

Tech Zulu Event

FEBRUARY 19, 2014

We discuss the serendipitous circumstances that brought the founding team together (one of the most unique founder stories I’ve heard to date) and move to topics surrounding the future of digital advertising. Focus on Value, Not Advertising. Instead of advertising, their large, colorful screens are a direct result of these core values.

Social Media 106

Social Media Startup Screening Advertising 106

Tech Zulu Event

APRIL 1, 2014

He and co-founder James Han, began their careers from deep within the investment space – from big banks (Lehman + Morgan Stanley) to private equity (working at funds with portfolios in the billions of dollars), with James founding his own startup and running into the very problem SeedInvest was made to solve.

Invest 100

Invest Startup Technical Review Software Review 100

Startup Professionals Musings

MAY 18, 2013

Those at the other extreme don’t look up from the grindstone long enough to notice whether all their work is producing sweat equity or just sweat. Reserve the same names on the leading social networks and blogs. Word of mouth advertising and viral marketing cost big bucks these days so budget for it. Both are networks.

Startup 100

Startup Patents Competition Social Network 100

Xconomy

SEPTEMBER 26, 2016

Tealium, a San-Diego startup that provides online advertising tag management and marketing services for enterprise customers, has raised $35 million in a growth financing deal intended to expand its technology and market reach. Georgian Partners and Bain Capital Ventures, the investment firms that anchored Tealium’s $30.7

Custom 40

Custom Customer San Diego JavaScript 40

socalTECH

MARCH 20, 2009

Scour is an offshoot of a PPC advertising firm, ABCSearch, which was also founded by Dan. What's the business model behind the site--it looks like this is advertising driven? Dan Yomtobian: 100 percent of our revenues come from advertisers, and from people clicking on sponsored listings.

PPC 113

PPC Sherman Oaks Advertising Yahoo 113

Startup Professionals Musings

APRIL 29, 2012

Those at the other extreme don’t look up from the grindstone long enough to notice whether all their work is producing sweat equity or just sweat. Reserve the same names on the leading social networks and blogs. Word of mouth advertising and viral marketing cost big bucks these days so budget for it. Both are networks.

Entrepreneur 102

Entrepreneur Patents Startup Ideas 102

Tech Zulu Event

FEBRUARY 19, 2014

We discuss the serendipitous circumstances that brought the founding team together (one of the most unique founder stories I’ve heard to date) and move to topics surrounding the future of digital advertising. Focus on Value, Not Advertising. Instead of advertising, their large, colorful screens are a direct result of these core values.

Social Media 81

Social Media Startup Screening Advertising 81

Startup Professionals Musings

MAY 27, 2016

Some business successes can be attributed to luck, timing, or available funding, but in this case most agree that Gary was simply a marketing genius and he created his own market through creative advertising, emotional appeal and exclusivity. Investors like to see new intellectual property as a barrier to entry.

Ideas 53

Ideas Technical Review Entrepreneur Advertising 53