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GumGum Analyzes Sports Teams Sponsorships, Advertising

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Santa Monica-based GumGum has launched a new effort to apply its technology to analyze sports sponsorships and advertising. The company says its new offering lets teams and advertisers analyze every single frame of sports coverage, to understand how the signage at sports events is appearing across live television, social media, and streaming.

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Cast & Crew To Acquire The TEAM Companies

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Burbank-based Cast & Crew, which provides payroll software and services to the entertainment industry, said last week that it has signed a deal to acquire The Team Companies, a developer of payroll and production management services to the advertising, music and concert tours and live events industries.

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GumGum Spins Out Dental Startup

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Santa Monica-based GumGum , which develops artificial intelligence and vision recognition software being applied to advertising analytics, said on Thursday that it is spinning out a new company, which will develop AI technologies for the dental industry. READ MORE>>.

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Announcing The Socaltech 50: Southern California's Up-and-Comers

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Daryl Bernstein , RightSignature (Santa Barbara, software). Dev Bhatia , SRCH2 (Irvine, search engine software). James Borow and Clark Landry (shared position), SHIFT (Los Angeles, Santa Monica, advertising). Tim Cadogan , OpenX (Pasadena, advertising). Asher Delug , Airpush (Los Angeles, advertising).

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How The Promise Of Social Media Advertising Is Measuring Up For Adly

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We caught up with CEO Walter Delph to hear how the promise of social media advertising has measured up to reality, and what that means for brands and marketers today trying to leverage the new reality of social conversations. We''re the leading social advertising platform that leverages celebrity relationships.

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Thank you to our sponsors and advertisers

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Once again, we'd like to thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Murano Software (www.muranosoft.com). Your Software Development Partner. Advertisers. The right event. Tags: advertisers sponsors. Think Glendale.

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GumGum Sports: Lost Opportunity For Sponsors At Women's World Cup

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Santa Monica-based GumGum Sports , which uses computer vision technology to analyze the value of sponsorship of sporting events, says that the recent matches at the World Cup, featuring the U.S. Women's National Team, was a lost opportunity for the tournament. Women's National Team matches.