GumGum Analyzes Sports Teams Sponsorships, Advertising
socalTECH
DECEMBER 16, 2016
Santa Monica-based GumGum has launched a new effort to apply its technology to analyze sports sponsorships and advertising. The company says its new offering lets teams and advertisers analyze every single frame of sports coverage, to understand how the signage at sports events is appearing across live television, social media, and streaming.
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