Berkonomics
JULY 9, 2011
Turning these into statements instead of questions provides a framework for the sales presentation from the highest levels of collateral materials and marketing support, to the salesperson on the front line. FedEx did not respond to a need for overnight package and letter delivery; it created the need with its clever advertising campaign.
socalTECH
MARCH 21, 2013
We're doing targeted advertising, including ads hypertargeted based on geolocation, and also doing local search on specific devices. With app marketing, instead of an advertisement, we're showing and application ad to mobile users. We're very big in the Agile framework. It's not strictly cost-per-click ads anymore.
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Berkonomics
JULY 26, 2018
Turning these into statements instead of questions provides a framework for the sales presentation from the highest levels of collateral materials and marketing support, to the salesperson on the front line. FedEx did not respond to a need for overnight package and letter delivery; it created the need with its clever advertising campaign.
socalTECH
OCTOBER 21, 2019
Los Angeles-based advertising exchange operator Rubicon Project said this morning that it has acquired RTK.io , a developer of open source, header bidding solutions for publishers. Rubicon says that RTK's solutions are build on the same, open source framework as its own, Demand Manager product portfolio, Prebid.
Tech Zulu Event
SEPTEMBER 13, 2012
Lyfe Mobile is a new Southern California startup that combines augmented reality (AR) with traditional ad networks and real-time bidding (RTB) to offer advertisers and brands a unique opportunity to engage customers in an exciting new way. What if we could build ads that people actually like on the same framework advertisers are used to?”
Xconomy
OCTOBER 22, 2018
The tech industry, which reaps billions of dollars by harvesting personal data and using it to sell targeted advertising and other services, opened the door to federal data privacy regulations today in a proposal by ITI, a lobbying organization for tech companies.
Both Sides of the Table
JANUARY 17, 2011
The creative process - Whenever I need to do any task that requires insight I have to be able to visualize – to literally SEE the decision framework. My framework gives me a deeper understanding of the sector. Anyway, having my framework now gives me the basis for a dialog with anybody in the industry.
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